360 episodes

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 200,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.

Business Storytelling Podcast Christoph Trappe

    • Business
    • 4.9 • 34 Ratings

Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 200,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.

    360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

    360: The importance of zooming out in your content and design strategy - feat. Noz Urbina

    Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.  

    What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong? 

    In this livestream discussion, Noz joined Christoph Trappe to discuss:


    what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony
    why sometimes more specialism and focus is a bad thing, and
    the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.

    And don't forget to register for the OmnichannelX conference: https://lnkd.in/g4jCkF4


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 32 min
    359: Writing is hard – let’s talk about that ✍️

    359: Writing is hard – let’s talk about that ✍️

    The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.  

    Check out the report here: https://lnkd.in/egzaCgC


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 32 min
    358: How to turn content into cash

    358: How to turn content into cash

    Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content. 

    Connect with Karyn here: https://www.linkedin.com/in/kquick1/ 

    Find more podcast episodes: https://lnkd.in/eiUSn7h


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 33 min
    356: How to pick a video backdrop for your livestream

    356: How to pick a video backdrop for your livestream

    My video backdrop usually just is my office. On Zoom it's a virtual background. 

    Let's look at the options on how video backdrops can improve your streams.   Find all products mentioned here: https://lnkd.in/eRq72Qb 

    Read the related article here: https://lnkd.in/eKZs2T8


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 23 min
    355: I think this buyer journey has gone off track

    355: I think this buyer journey has gone off track

    Join me  to discuss the B2B buyer journey and some common pitfalls. 

    Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3 

    The next show will include: 


    Lilah Waite - Group CMO Web Insights
    Chris Ashley-Mann - CMO Webeo 
    Chris Wickson - General Manager, EMEA Marketing - Integrate 
    Sean Pender, Head of Acquisition Marketing UKI - LogMeIn

    This episode is sponsored by Web Insights and produced by Trappe Digital.


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 24 min
    352: Developing a solid brand voice - a chat with Tara Hunt

    352: Developing a solid brand voice - a chat with Tara Hunt

    Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

    Order Tara's brand personal cards: https://amzn.to/2NNgQFu

    Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i


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    Send in a voice message: https://anchor.fm/ctrappe/message

    • 44 min

Customer Reviews

4.9 out of 5
34 Ratings

34 Ratings

Ima listener ,

AWESOME!

Highly recommend! Every episode is so informative and easy to understand.

>>woodgie<< ,

Lots of great insights

Christoph has great content and lots of tips! A must listen for ideas to give you an edge in business.

Ron Stefanski ,

Great Pod!

I love what Christoph is doing on the podcast and think it’s headed for big things. Keep up the good work!

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