502 episodes

Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast.

Over 355,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DB&A Television.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking Support this podcast: https://anchor.fm/ctrappe/support

The Business Storytelling Show Christoph Trappe

    • Business
    • 4.9 • 42 Ratings

Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast.

Over 355,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DB&A Television.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking Support this podcast: https://anchor.fm/ctrappe/support

    501: Using a livestream countdown timer

    501: Using a livestream countdown timer

    Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show.

    But, are they needed, and if so, how do we create them? That's what I discuss here and in this article: http://christophtrappe.com/livestream-countdown-timer


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 10 min
    500: Do you have to be in or out of your comfort zone to create good content?

    500: Do you have to be in or out of your comfort zone to create good content?

    Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me.

    Today, for Episode 500, I want to talk about the comfort zone.

    You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say.

    But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable?

    I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast.

    Listen to the episode and read more here: http://christophtrappe.com/comfort-zone


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 17 min
    499: How lawyers establish authority with consumers through good marketing

    499: How lawyers establish authority with consumers through good marketing

    Leonard J. Scheiner works with lawyers to drive leads. 

    In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers. 

    Join us. Learn more about Leonard's company: https://gogeekhaus.com/


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 27 min
    498: How to attract consumers to your brand

    498: How to attract consumers to your brand

    Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.  

    Join us and check out his company here: https://admanity.com/


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 27 min
    497: How to establish rapport in business storytelling

    497: How to establish rapport in business storytelling

    Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.  

    Connect with Laura here: https://lnkd.in/g-dnwkJJ


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 27 min
    496: How to multistream and what platforms to use

    496: How to multistream and what platforms to use

    Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss:


    What is multistreaming? 
    Good platforms to multistream
    Where should we multistream to? 
    After the multistream

    Read the related article here: http://christophtrappe.com/multistream


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    Send in a voice message: https://anchor.fm/ctrappe/message
    Support this podcast: https://anchor.fm/ctrappe/support

    • 15 min

Customer Reviews

4.9 out of 5
42 Ratings

42 Ratings

Ellen Violette ,

Very Professional

Christopher Trappe produces a well-run show. He is very knowledgeable and knows how to ask the questions his guests want answered. So check it out!

MarkSBabbitt ,

Always Insightful

As both a listener and a guest, I appreciate Christoph's approach to podcasting. Without exception, the high production value plus Christoph’s level of preparedness translates into a passionate, insightful conversation. That means each discussion isn't a rehash of the same thing you've heard on other podcasts. Instead, Christoph helps his guests did deep to find real value for his listeners. Well done, Christoph!

Sabrina Horn ,

Top notch show and host!

I’ve been a guest on several leadership podcasts and Christoph not only runs a tight ship, he’s also a great host and interviewer. The content and shows he produces are so on point and valuable. You want to listen to every episode!

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