Perlu: Influencer Marketing Reimagined Perlu

When a crisis like COVID-19 puts your revenue in jeopardy, any shiny new prospective partner or campaign opportunity can look promising. But don’t let your guard (or your standards) down. How do you know if someone is genuine or looking for a profiteering opportunity? How do you know if a new partnership will be a good match in a time of adversity?
We asked these questions of Kristian Sturt of Colossal Influence Limited who, with hundreds of campaigns under his belt, has had plenty of opportunities to learn how to best handle the ups and downs of influencer marketing. Hit play to learn how he helps his influencers and the brands they work with navigate a crisis like COVID-19.

We’re quarantined. And if you’re anything like us, that means you’re snacking all day, every day (the kitchen is right there) and trying to find new ways to stay healthy. Why not hit two birds with one stone? That’s where CHOMPS comes in. CHOMPS has changed the ethical game in the meat snack industry and has partnered with influencers to do so. 
Listen in to hear how family-owned CHOMPS uses always-on influencer partners to drive brand awareness and showcases their dedication to clean sourcing and raising industry-wide standards for meat snacks through their influencer programs.

Affiliate marketing is the win-win approach all brands should be taking with their influencers. By incentivizing influencer partners who already love your product, you gain access to influencers’ loyal and trusting fanbases. Affiliate marketing rapidly grows your brand’s customer base and establishes a personable rapport with your customers.
Despite its efficacy, affiliate marketing is often overlooked when brands develop their marketing strategy. But Gabrielle Pajer and Corinne Travis of CJ Affiliate, one of the most established companies in affiliate marketing, know that affiliate marketing has the power to influence and educate a consumer during their purchase journey, increase engagement and drive sales. 
On this episode of the Perlu podcast, they describe how they combine their experience in influencer marketing, audience targeting and content to help build brands’ presence across multiple channels and monetize content through affiliate marketing. Take a break from your work-from-home routine to discover how you can do the same!

We’ve talked a lot on this podcast with brands, influencers, and agencies about influencer marketing success strategies. But we’ve yet to hear a consumer speak on their experience with influencers. Do the pretty photos and brand endorsements work? Even for the generations older than Gen Z or Millennials?
Jenn Leedy was a skeptic — wary of influencers and their platforms. In this episode, she shares with us how she found an influencer she feels close to, what makes one connection with an influencer last where others don’t and how influencers can lead your brand to more sales.

From micro influencers to celebrities, the question on every brand and agency’s mind is how to navigate paying your influencers. Check out this mini-episode to learn more about why it isn’t an exact science, and how a strong relationship with an influencer can save you money.

In a few short weeks, the world seems to have been turned on its head because of COVID-19. Everyone — consumers, agencies, brands, influencers — is being affected in some way, and most brands feel it’s necessary to pivot their marketing strategy to avoid sounding tone deaf. But how do you decide how to pivot when a crisis of this size is unprecedented?

Alison Kimble Charles, senior director of product marketing at CLEVER has spent nearly a decade working with influencers and brands like Dove, Capital One and Chobani. While she, like the rest of us, has never faced a crisis of this magnitude before, her experience with influencer marketing, her belief in influencers’ inherent worth and her passion for helping brands live out their values gives her valuable insight during a time like this. So sit back (at home, please) and hit play to find out the do’s and don’ts of influencer marketing during a crisis.