97 episodes

Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...

Pathmonk Presents Podcast Pathmonk

    • Business
    • 5.0 • 2 Ratings

Candid insights from the worlds top founders & marketers.
Join our listeners who get 20 minute insight reports about their businesses...

    Pin Pointing the Right Persona and Tailoring Content Accordingly | Interview with Camela Thompson from CaliberMind

    Pin Pointing the Right Persona and Tailoring Content Accordingly | Interview with Camela Thompson from CaliberMind

    Collecting data, analyzing data, leveraging data; there are too many tools to truly embrace the power of data effectively. Perhaps CaliberMind has solved the puzzle with its smarter analytics platform. They integrate with your key data sources and then do the hard work of stitching together all of that raw information into a coherent story. The VP of Marketing, Camela Thompson dives into her experience with marketing and her lessons in reaching the right personas and tailoring content accordingly. Beyond this, she reminds our listeners of the importance of speaking the customer’s language in our efforts to connect and convert.

    • 15 min
    First-Party Data Insights - Your Path To Surviving the Cookie Apocalypse | Interview with JC Gaal from Toggl

    First-Party Data Insights - Your Path To Surviving the Cookie Apocalypse | Interview with JC Gaal from Toggl

    The cookie apocalypse is fast approaching and marketers are on the hunt to arm themselves and go bravely into battle. Our guest today, Performance Marketing Manager at Toggl, JC Gaal dives into his strategies and first-party data insights. Toggl builds work tools to elevate your productivity and eliminate stress. JC helps us understand who Toggl serves best and his efforts to analyze, tailor and create successful buying funnels. As a PPC specialist, he offers our listeners insights into facing the cookie apocalypse and leveraging first-party data and powerful buying journeys.

    • 20 min
    Creating and Measuring Content Success in the Buying Journey | Interview with Ankit Verma from MASV

    Creating and Measuring Content Success in the Buying Journey | Interview with Ankit Verma from MASV

    In a data-first world, we depend on reliability, speed, and security. Helping creatives and videographers transfer files ultra-fast is MASV; which offers affordable and easy tools for file sharing without limits. We were eager to speak with The Head of Content and Community, Ankit Verma to discover the power of content in their marketing strategies. As SEO plays a critical role in their buying journey, Ankit discusses both the creation and measurement of their content success. The team is determined to continue to provide a frictionless and educational buying journey.

    • 15 min
    How to Leverage Partner Marketing for Growth | Interview with Tony Cohn from Everflow

    How to Leverage Partner Marketing for Growth | Interview with Tony Cohn from Everflow

    Partnerships open up more opportunities for growth, better solutions, and broader access to different audiences. Helping to amplify performance and partnerships is Everflow; a smarter partner marketing and tracking platform. Senior Customer Marketing Manager, Tony Cohn dives into their acquisition channels, the role of their website, and future efforts to optimize the customer experience. Tony gives us insight into the power of partner marketing for growth and performance. With his efforts to improve the customer experience the teamwork to create actionable buying journey steps that provide value to the end user.

    • 22 min
    Optimizing for a Modern and Self-Service Buying Journey | Interview with Nicholas Teddy from Goody

    Optimizing for a Modern and Self-Service Buying Journey | Interview with Nicholas Teddy from Goody

    Do you know what’s better than receiving a gift? Is giving a gift. Helping you to feel the joy of gift-giving and simplifying the corporate gift-giving experience is Goody. Goody is a new way to send effortless, unforgettable, and curated gifts for any occasion with only an email or phone number. We welcome The Head of Growth, Nicholas Teddy, to help us understand how they serve both independent consumers and the B2B market. With an optimized website and a focus on a self-service buying journey, Goody can support their users towards easier conversions. Still growing and expanding, Nick dives into their SEM efforts and the critical role of advocacy and their website.

    • 17 min
    Tips for Communicating a New Product Category in Cold-Email Outreach | Interview with Jacob Curtis from Luz

    Tips for Communicating a New Product Category in Cold-Email Outreach | Interview with Jacob Curtis from Luz

    The way customers buy is shifting. Leveraging data, competitor insights, and taking action will put an eCommerce brand at an advantage. Helping eCommerce brands do this is Luz; a competitor insights platform used to fuel your growth. Tackling a unique and new product category we were eager to learn more about their growth efforts from Account Executive, Jacob Curtis. Jacob dives into useful tips for cold-email outreach and their efforts to offer their prospects value with personalized demos.

    • 19 min

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