Curls Disrupted Cut It Kinky

We were hype for 2020, then Corona came along and the entire industry has had to rethink how we work and who we work with.
This is a new normal because we get to decide for ourselves what normal is. Normal doesn't mean being exhausted, resentful, exploitative. We chat about designing business that revolve around how we want to live, not around how the industry has always operated.

This conversation is about the the tight curl experience in salon and what you can do to craft a more vinculsieve curl business.
Why is this topic near and dear to us? For the last 4 years we have been engaging digitally with thousands of tight curl folks around the globe in our #30DHD and Black curl magic programs. As those participants worked through our content they wanted to find curl artists near them to have their serviced. We started recommending curl artists we knew and knew about through our professional networks. The result was less than stellar.
Most of the stylists we've encountered that specialize in curly hair are not black, do not have tight curls, and don't have experience working with tight curls. Which often means there is no reference point for a service standard that includes tight curls in their business. This is what we are here to address today.
1. Timing
2. Pricing
3. Service methods
4. Product selection
5. Aesthetic

Texture is not this foreign thing that you didn't learn in cosmetology school
Everything you learned in the first few months of cosmetology school prepared you for a solid career working on all hair in the cosmetology industry

Where the beauty industry attempts to segregate and category black stylists
It’s insulting to our talent and a lazy attempt at diversity.
Black stylists are cutting specialists, color geniuses, curl artists, natural hair gurus, chemical +thermal rearranging experts, pioneering educators, and far more than token representation.
The beauty industry is currently being pushed into a place that is long overdue. The industry as a whole has a responsibility to recognize the full depth and breadth of the talent + contributions of black stylists.
Pay black educators
Pay texture educators
Travel for texture education
Prioritize texture education

Everybody is trying to hustle but what aboutyoukr business. Are you hustling or are you scaling?
But what is scaling? Scaling a business means setting the stage to enable and support growth in your company. It means having the ability to grow without being hampered. It requires planning, some funding and the right systems, staff, processes, technology and partners.
Hustling is over. We can't outwork Rona.

All ofa sudden everybody is a texture expert. Join us as we discuss what is really happening in the beauty industry in 2020