Export Advisors Export Advisors

In this episode, we talk about international product marketing and how to implement your brand’s promotional resources in export markets.  

In this episode, we take a deep dive into the documentation involved in international sales and the workflow of the export order process, from the time your customer submits a Purchase Order through to the time the order ships from your warehouse.

Being a good communicator is an important part of being a successful salesperson, and if you’re working with international customers, those communications skills are even more important.  So today we look at some best practices for communicating with international customers.

In this episode, we talk about international credit and some alternatives when credit facilities are not an option.  We look at the documentation required to request credit, credit terms & limits, international credit insurance, Letters of Credit and Cash Against Documents.

No matter what product category you sell, finding the right international distribution partners is the key to your success.  In this episode, we talk about identifying appropriate sales channels and finding distribution partners who can successfully sell your product in those channels.

In this episode, we talk about international sales programs, which are used in conjunction with your pricing and marketing strategies in order to get greater commitments from your international distribution partners and drive sales growth.  We differentiate programs from promotions, and we look at ways to design and implement sales programs for international customers.