Varun is co-founder and Head of Research at Apple & Banana, where he believes that everyone can do fruitful research. Varun has spent his career immersed in psychology, technology, and design at organizations like Facebook, UnitedHealth Group, and Best Buy, along with rising startups across the country.
In this episode, Varun shared great knowledge on Breaking into UX Research, where he shared great advice on how to break into the field of UX research with three fundamental methods on which 90% of research is based; we then spoke on the UX research process and how to prepare the right instrument and choose the right sample size to conduct research. We then concluded by how to combine research insights and present them to the team and stakeholders involved by being a good collaborator and bridging the gap between the users, designers, and stakeholders.
Takeaways:- How to get into UX Research, UX Research Process, What is usability testing?
Books by Varun
The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions by David Harris
The Field Study Handbook by Jan Chipchase
Mismatch: How Inclusion Shapes Design (Simplicity: Design, Technology, Business, Life) by Kat Holmes
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