The Smart Connector

Jane Bayler

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   Book your clarity call here: https://idealclientsuccess.com/bookacall

  1. Master Emotional Intelligence and Adaptability to Lead With Clarity and Resilience - With Eleonora Grace Heart

    DEC 9

    Master Emotional Intelligence and Adaptability to Lead With Clarity and Resilience - With Eleonora Grace Heart

    Emotional intelligence and adaptability are core leadership skills for entrepreneurs who want to navigate pressure, make better decisions, and build stronger relationships in 2025 and beyond. This episode explores how understanding your emotional patterns can unlock clarity, improve communication, and elevate your performance as a business owner. You will discover why adaptability is a competitive advantage in a world where markets shift quickly and uncertainty is constant. Through powerful insights drawn from lived experience, Eleonora Grace Heart shares how mastering emotion and adaptability can transform your leadership from the inside out.Eleonora is a global speaker, emotional intelligence specialist and author of The Code of I Am, soon to be adapted into a major TV series. Join host Jane Bayler and special guest Eleonora Grace Heart as they unpack practical tools that help you stay grounded, focused, and effective no matter what challenges arise. You will learn how to shift emotional states, build resilience, and create deeper connection with the people you lead and serve. This episode is designed to help entrepreneurs strengthen their mindset, lead with heart, and build businesses that thrive even in turbulent times. Tune in to develop the inner skills that fuel outer success and step into a more powerful version of yourself as a leader. Contact Eleanora:Website: www.eleanoraheart.comInstagram: https://www.instagram.com/gracethroughjourneyFacebook: https://www.facebook.com/share/17gYqCA6Wq/Youtube: https://youtube.com/@grace-throughjourney577LinkedIn: https://www.linkedin.com/in/eleanora-grace-heart-77521530

    42 min
  2. From Chaos to Clarity: How White Space Fuels Entrepreneurial Growth - With James Cuss

    NOV 25

    From Chaos to Clarity: How White Space Fuels Entrepreneurial Growth - With James Cuss

    As entrepreneurs, we often mistake motion for progress — filling every minute with meetings, targets, and to-do lists.But what if the real key to success lies in slowing down, creating space, and regaining control of your focus and energy?In this episode, we explore how “white space” thinking can transform the way you lead, work, and live.Discover why stillness is the foundation of high performance, and how intentional focus helps you make smarter decisions, strengthen resilience, and drive meaningful growth.You’ll also learn how to spot hidden opportunities, avoid burnout, and build a life that aligns with your values, not just your business goals.Jane is joined by serial entrepreneur and social impact leader James Cuss, CEO of Rocket Industries, whose learner finance platform has empowered over 80,000 people to upskill and unlock better futures.This conversation will shift your perspective on productivity, balance, and what it really means to thrive as a business owner.Tune in to the episode and learn how to slow down — so you can accelerate forward. James’ contact info: www.rocketindustries.co.uk www.rocketpod.uk www.saasrocket.co.uk Instagram: @rocketpodmediaLinkedIn: www.linkedin.com/in/learnerfinance Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    43 min
  3. Understanding Leadership For Small Business Growth – With Michelle Lestas

    APR 30

    Understanding Leadership For Small Business Growth – With Michelle Lestas

    Effective leadership is one of the most powerful drivers of small business success—but it’s not a one-size-fits-all solution.In this insightful episode, we explore the eight different types of small business leaders and how recognising your own leadership style can dramatically impact your team’s productivity, your decision-making, and your bottom line.For entrepreneurs and small business owners, understanding these leadership types is crucial. It allows you to lead with intention, adapt your approach to different challenges, and build a business that’s aligned with your strengths.Join host Jane Bayler and guest, Michelle Lestas—a business turnaround and leadership specialist—as they dive into this practical framework that’s helping thousands of small business leaders across the UK and Europe.Whether you’re launching your first venture or looking to take your existing business to the next level, this episode will give you the clarity and tools you need to lead more effectively and grow with purpose.Tune in now to discover how redefining your leadership approach can unlock new opportunities for performance and growth. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    34 min
  4. Future-Proof Your Brand: AI, Creativity & Culture in Digital Marketing – With Jarrod Lopiccolo

    APR 16

    Future-Proof Your Brand: AI, Creativity & Culture in Digital Marketing – With Jarrod Lopiccolo

    In today’s fast-moving digital world, brands that fail to evolve risk falling behind. The smartest business owners and entrepreneurs know that success now hinges on more than just having a good product—it’s about how you show up, how you connect, and how you adapt. This episode of the Smart Connector podcast explores the powerful intersection of AI, creativity, and company culture, and why mastering all three is essential if you want to future-proof your brand. From AI-driven personalisation to the importance of human-centred marketing, you'll hear how digital innovation is reshaping everything from customer experience to internal team dynamics. It’s no longer enough to ‘do digital’; to win in this landscape, you must think differently, lead boldly, and stay grounded in values that resonate with both your audience and your team. This conversation will spark new ideas for how to lead with purpose, embrace emerging tech without losing your creative edge, and create a brand that’s built to last. This episode is a must-listen if you want to stay competitive, relevant, and impactful in a rapidly changing world. Join host Jane Bayler and guest Jarrod Lopiccolo, CEO and Co-founder of Noble Studios, whose agency has worked with global giants like Google and Adobe, as Jarrod shares how he’s helping businesses harness AI and culture to drive real growth—with lessons every entrepreneur can learn from. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    35 min
  5. Building Sustainable Success – With Lord Russell Baker

    APR 2

    Building Sustainable Success – With Lord Russell Baker

    Success in business isn’t just about having a great idea—it’s about building a strong personal brand, making strategic decisions, and positioning yourself for long-term financial growth. In this compelling episode of The Smart Connector Podcast, host Jane Bayler welcomes Lord Russell Baker, a media entrepreneur, event host, and business strategist, to discuss the key principles behind creating lasting success in both business and life. Throughout his career, Lord Russell Baker has worked with elite athletes, media personalities, and high-level business leaders, gaining a unique perspective on what separates top performers from the rest. He shares his insights on how entrepreneurs can establish credibility, build valuable networks, and create opportunities by leveraging their personal brand and reputation. This episode also explores the importance of wealth-building strategies, financial resilience, and the mindset shifts required to navigate today’s fast-changing business world. From media and event management to philanthropy and business leadership, Lord Russell Baker’s journey offers invaluable lessons on sustaining success and creating a meaningful impact. Join host Jane Bayler and guest Lord Russell Baker as he shares his expert insights on branding, business growth, and wealth creation, providing entrepreneurs and business owners with the strategies they need to thrive in a competitive marketplace. Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    1h 15m
  6. Thriving After Cancer: Overcoming Adversity & Rebuilding Life

    MAR 19

    Thriving After Cancer: Overcoming Adversity & Rebuilding Life

    In this powerful episode of The Smart Connector Podcast, host Jane Bayler welcomes guest Julia Pizzichemi, who turns the tables to ask Jane about her deeply personal experience with cancer. Together, they discuss how Jane overcame adversity, rebuilt her life, and found new purpose after her diagnosis.A cancer diagnosis can change everything, but it doesn’t have to define your future. For many survivors, the journey back to health, confidence, and success is filled with challenges but also incredible opportunities for growth and transformation.Join us as we explore:✨ How health trauma can be the beginning of a new chapter, not the end.✨ The mindset shifts that helped Jane navigate her cancer journey.✨ The role of health, fitness, and resilience in recovery.✨ Lessons from overcoming personal and professional challenges.✨ How storytelling can inspire and empower others on similar paths.Contact Julia:Unleash Your Inner Athlete Podcast: https://www.youtube.com/watch?v=uPxWaS4vu-k&list=PLJo5aipbwwQjn_iTXP6jENGGKR72t9c-n LinkedIn Julia Pizzichemi: https://www.linkedin.com/in/julia-pizzichemi-5ba33146/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    53 min
  7. AI for Impact: Transforming Research Funding With Technology - With Sherry Shannon-Vanstone

    07/30/2024

    AI for Impact: Transforming Research Funding With Technology - With Sherry Shannon-Vanstone

    Exploring how artificial intelligence can revolutionise research funding mechanisms is crucial for understanding the future of resource allocation and innovation. For entrepreneurs, this podcast episode with Sherry Shannon-Vanstone offers a unique opportunity to understand the intersection of AI and funding, gaining insights into innovative funding strategies and the latest technological advancements. Join host Jane Bayler and host Sherry Shannon-Vanstone and learn how to leverage AI to secure funding, optimize their projects, and drive meaningful change in their industries. Contact Sherry: Website: www.profoundimpact.com LinkedIn: https://www.linkedin.com/in/sherry-shannon-vanstone-10281b4/ Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    36 min
  8. Doomed to Fail? Resilience in the Face of Challenging Times - With Paul Shotton

    07/23/2024

    Doomed to Fail? Resilience in the Face of Challenging Times - With Paul Shotton

    This week’s podcast episode is critical for entrepreneurs navigating the volatile landscape of today's business world. Understanding the systemic vulnerabilities and pitfalls that contribute to failures in governance and economics provides entrepreneurs with crucial insights for fortifying their ventures against similar risks. Join host Jane Bayler and guest Paul Shotton to gain invaluable lessons on resilience and adaptability, equipping entrepreneurs with the tools they need to navigate adversity and emerge stronger in the face of uncertainty. Contact Paul: https://www.linkedin.com/in/paul-shotton/ https://www.paulsinsights.com Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand.  Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most.  Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results.  Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories.  Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe. https://virtualnonexecs.com  Want to connect with Jane in person? Book a clarity call here: https://idealclientsuccess.com/zoom30 Visit Jane’s website and connect on socials here: https://www.janebayler.com  Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    33 min
5
out of 5
9 Ratings

About

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.  Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you. The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success.  Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.   Book your clarity call here: https://idealclientsuccess.com/bookacall