234 episodes

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 


Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.


The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 


Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  


Book your clarity call here: https://idealclientsuccess.com/bookacall

The Smart Connector Jane Bayler

    • Business
    • 5.0 • 9 Ratings

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 


Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.


The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success. 


Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  


Book your clarity call here: https://idealclientsuccess.com/bookacall

    How PR Can Elevate Your Success - With Kerrin Black

    How PR Can Elevate Your Success - With Kerrin Black

    The right public relations (PR) strategy can significantly elevate an entrepreneur's success by enhancing their visibility and credibility in the market.



    A well-crafted PR campaign can help communicate the unique value of their business, attract potential investors, and build a strong brand reputation.



    By effectively telling their story and engaging with the right audiences, entrepreneurs can establish themselves as thought leaders in their industry, which can open doors to new opportunities and collaborations.



    Ultimately, effective PR is about creating a positive perception that drives business growth and supports long-term success.



    Don't miss this opportunity to learn actionable tips and strategies to boost your visibility, reach and impact through the power of PR.



    Get ready to put your business on the map and make waves in your industry with this exciting episode between Jane and her guest Kerrin, Founder of Talent Finders, as they uncover how to propel your business to new heights through the power of PR.



    Contact Kerrin:

    https://www.kerrinblack.com

    https://www.linkedin.com/in/kerrinblack

    https://www.instagram.com/blackkerrin

    https://www.instagram.com/talentfinderslive

    https://www.youtube.com/@talentfinders7245



    Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 



    Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 



    Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 



    Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 



    Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.



    The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 



    Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 



    Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  



    We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.



    https://virtualnonexecs.com 



    Want to connect with Jane in person?

    Book a clarity call here: https://idealclientsuccess.com/zoom30

    Visit Jane’s website and connect on socials here: https://www.janebayler.com 

    Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    • 42 min
    How To Succeed As A Coach

    How To Succeed As A Coach

    Do you dream of turning your passion and expertise into a fulfilling coaching career?



    Discover a simple yet powerful 3-step process to help you accelerate your coaching journey

    and achieve the success you deserve.



    Here you’ll learn:

    - How To Define Your Passion and Expertise: Identify your unique niche within the coaching realm, and why hyper-niching is key to attracting more ideal clients.



    - How To Align with Your Purpose: Discover the importance of aligning your coaching niche with your genuine passions and interests, to ensure sustainable success.



    - How To Research and Validate Your Offer: Dive into the process of researching your industry, evaluating competition, and validating your coaching approach to stand out in a crowded market.

    • 15 min
    Unlocking PR And Storytelling Success - With Mickie Kennedy

    Unlocking PR And Storytelling Success - With Mickie Kennedy

    Unlocking PR And Storytelling Success - With Mickie Kennedy



    In today's competitive business landscape, establishing visibility and credibility is paramount for entrepreneurs seeking success.



    Whether you're starting your entrepreneurial journey or looking to sharpen your PR prowess, this episode promises indispensable insights to elevate your business in today's dynamic media landscape.



    Jane sits down with guest Mickie Kennedy, a visionary publicist and CEO who founded eReleases 24 years ago.



    Mickie's mission has always been clear: to empower small businesses, authors, and startups by enhancing their visibility and credibility through tier-1 press release distribution.



    Whether you're an aspiring business owner or a seasoned professional, this episode is your chance to gain a competitive edge in the world of public relations.



    Contact Mickie:

    https://twitter.com/ereleases

    https://www.facebook.com/ereleases.press.release.distribution

    https://www.instagram.com/ereleasespr/

    https://www.linkedin.com/in/publicity/



    Want to join Mickie’s FREE Masterclass to help you craft the perfect press release?

    Go to: eReleases.com/plan



    Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 



    Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 



    Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 



    Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 



    Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.



    The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 



    Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 



    Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  



    We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.



    https://virtualnonexecs.com 



    Want to connect with Jane in person?

    Book a clarity call here: https://idealclientsuccess.com/zoom30

    Visit Jane’s website and connect on socials here: https://www.janebayler.com 

    Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    • 34 min
    Daily Habits To Build Success

    Daily Habits To Build Success

    The biggest risks most independent business owners face come from the choices they make every day.



    Join Jane as she explores the five common habits that may be hindering your success, and how

    to replace them with those that will generate profit and growth.



    Discover actionable solutions to help you build momentum and achieve your goals.



    By adopting these healthy and positive habits, you can transform yourself into a profit-driven machine, and set yourself up for success.



    Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 



    Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 



    Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 



    Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 



    Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.



    The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 



    Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 



    Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  



    We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.



    https://virtualnonexecs.com 



    Want to connect with Jane in person?

    Book a clarity call here: https://idealclientsuccess.com/zoom30

    Visit Jane’s website and connect on socials here: https://www.janebayler.com 

    Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    • 7 min
    How To Eliminate Complexity And Scale Your Marketing Agency With Ease - With Robert Patin

    How To Eliminate Complexity And Scale Your Marketing Agency With Ease - With Robert Patin

    Understanding how to eliminate complexity and scale a marketing agency with ease is crucial for entrepreneurs in the digital landscape.



    This episode of The Smart Connector Podcast offers insights into streamlining operations, optimising resources, and maximising growth potential.



    By learning effective strategies to simplify processes and scale efficiently, entrepreneurs can save time, resources, and avoid common pitfalls in managing their marketing agencies.



    Listening to this episode can provide invaluable guidance for entrepreneurs aiming to build successful and sustainable ventures in the competitive marketing industry.



    For over a decade, Robert Patin has been empowering agency owners to bring their most audacious visions of success to fruition.



    Robert’s work is guided by a single foundational pillar. There’s power in simplicity.



    Contact Robert:

    https://www.creativeagencysuccess.com



    Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 



    Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 



    Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 



    Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 



    Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.



    The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 



    Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 



    Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  



    We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.



    https://virtualnonexecs.com 



    Want to connect with Jane in person?

    Book a clarity call here: https://idealclientsuccess.com/zoom30

    Visit Jane’s website and connect on socials here: https://www.janebayler.com 

    Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    • 38 min
    What is a Conversion Process?

    What is a Conversion Process?

    Getting people to buy your services is the goal of all marketing efforts.



    On social media platforms you’re there with all your rivals, competing for attention from clients that would be perfect for you (and THEM too!).



    The ever changing algorithms, rather than you, decide how your content will be promoted and who it will be shown to.



    A conversion process takes your prospects OFF social media and either gets them to book a call or buy something from you, in an environment that is controlled by you alone.



    Here we unravel the mystery behind the conversion process—what it is, why it's so important for your business, and how you can use it to achieve market-beating results.



    From attracting leads to nurturing prospects and closing sales, we'll guide you through each step of the conversion journey.



    Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 



    Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 



    Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 



    Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 



    Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.



    The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 



    Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 



    Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  



    We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.



    https://virtualnonexecs.com 



    Want to connect with Jane in person?

    Book a clarity call here: https://idealclientsuccess.com/zoom30

    Visit Jane’s website and connect on socials here: https://www.janebayler.com 

    Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/

    • 12 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Guillermo Salazar FB ,

A professional experience

Jane is a professional podcaster. Thank you for this opportunity to share with your followers. I was a pleasure to explore and discuss with you how to navigate through families in businesses challenges.

Vince's Family Jewels ,

Great podcast!

I really enjoy the episodes and how Jane covers both strategic and tactical topics to get useful insights out of her guests as well as practical tips you can implement right away!

abl-unique ,

A good host makes all the difference!

I like Jane’s style and approach to interviews. She brings out the best in her guests. She also chooses excellent guests. Time spent listening to her podcasts is time well spent.

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