188 episodes

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.

The Marketing Podcast - Digital Marketing tips and insights Augustine Kiama

    • Business

Marketing Made Simple in episodic releases of just under 20 minutes that can help level up your marketing expertise. Learn about the latest marketing trends, tools and insights on how you can outperform your competitors and achieve your marketing goals.Join me as I document my process and also interview the best of marketing professionals in the industry.

    EP 200 : Catching Up with Just For The Flow Podcast

    EP 200 : Catching Up with Just For The Flow Podcast

    200 Episodes !!! It's finally time to call it quits !!! But Seriously I want to appreciate each and every one of you for the immense support you have given to the Podcast. After this episode I will take a short break for a month or less to plan the way forward for the podcast. Your suggestions and input will be highly appreciated because at the end of the day we are all learning together as a podcast community.

    In this episode I sit down with Moses Githinji, Host of Just For The Flow EngineeringPod, to catch up with his progress and experience podcasting. Moses is a Kenyan Mechanical Engineer based in Germany & to know more about him you can listen to episode 146.

    Listen in & also make sure to check Just For The Flow Podcast.

    To follow up and connect with Moses :

    @imoses_e_mc2 on Instagram
    @ B.Eng Moses Githinji on Linkedin

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !
    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 26 min
    EP 199 : Will AI & NLP replace Content Marketers ?

    EP 199 : Will AI & NLP replace Content Marketers ?

    How does the future of Content Marketing look like ? With the rapid growth in the Martech Industry and introduction of Artificial Intelligence and application of Natural Processing Language, Content Marketing has experienced a huge shift in the recent years.

    Connect with me !

    Clubhouse @augustinekiama

    Email :Info@savadigital.io

    Business Inquiries : Clientrelation@savadigital.io 

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !


    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 8 min
    EP 198 : John Mueller says "Deadline Extended" | SEO Updates

    EP 198 : John Mueller says "Deadline Extended" | SEO Updates

    John Muller from Google Search Central came out today with the statement of extending the deadline of the Rollout for the Search Engine Core Update. This year Google is keen on User Experience with what it termed as Core Web Vitals.

    Core Web Vitals are simply your Page Speed Insights and include :


    Largest Contentful Paint : How Long it takes to load your Page ( 2,5 seconds or less is good )First Input Delay : Interactivity  (100 ms or less is good )Cumulative Layout Shift : Visual Stability (0.1 or less)Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !


    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 5 min
    EP 197 : Content Sprouting Explained

    EP 197 : Content Sprouting Explained

    Content Sprouting is the art of thinking about your content as a tree. The stem is your pillar page, essentially a long, in-depth written article on a certain topic. The branches make up your Subtopics, essentially related articles that expound on terminologies mentioned in the pillar page. Sounds Complicated ? It's actually quite simple ! In this episode how to apply content sprouting in your Content Marketing campaigns and essentially rank higher on SERP.

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaugustine

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !
    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 12 min
    EP 196 : Smart Bidding Explained | Google Ads

    EP 196 : Smart Bidding Explained | Google Ads

    Smart Bidding is an automated bidding feature on Google Ads that uses machine learning to maximise conversions. This feature analyses historical search behavior & contextual data to predict the likelihood of a conversion, increasing your bids when a conversion appears likely.

    Contextual Data : Could be Location, Time of Day, User Devices, Ads historical performance etc

    5 Different Smart Bidding Strategies


    Maximise ConversionTarget ROASTarget CPATarget Impression ShareEnhanced PPCConnect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaaugustine
                                                                            @SavaDigital on Facebook

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !


    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 10 min
    EP 195 : What is the future of SEO ?

    EP 195 : What is the future of SEO ?

    What does the future of SEO look like ? I have done a small research to check what other marketers believe the future of SEO is and how we can prepare for that & the result might not be what you've thought of before .

    Connect with me !

    Clubhouse @augustinekiama

    Join TMP exclusive on www.tmp.supercast.tech

    Subscribe to the TMP newsletter and learn more about Marketing on www.themarketingpodcast.live

    You can find me on social media @kiamaaugustine
                                                                            @SavaDigital on Facebook

    Rate, Review & Subscribe to support the Podcast.

    Thank you for tuning in !
    Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

    • 10 min

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