21 episodes

Behind the Beef is an Angus Australia podcast, giving a behind the scenes look across all facets of Angus beef cattle in Australia. For an insight into the latest news, research and developments and programs from Angus Australia, keep an ear out for Behind the Beef!

Behind the Beef Angus Australia

    • Education

Behind the Beef is an Angus Australia podcast, giving a behind the scenes look across all facets of Angus beef cattle in Australia. For an insight into the latest news, research and developments and programs from Angus Australia, keep an ear out for Behind the Beef!

    21. Marketing 101

    21. Marketing 101

    Everybody talks about how as Angus Breeders, having a brand and marketing it are vital to create more awareness for your enterprise, and at Angus Australia we understand it can seem complex or overwhelming, both to the seasoned cattle producer and those that are new to the game.
    This episode of Behind the Beef is roundtable discussion with the Angus Australia Marketing and Communications team and is designed to help bring marketing into focus, and give you tips on how to boost your overall brand presence and aiming to show why Angus breeders should market their brand, help create more awareness for their business and help them market the #AngusPremium.
    Access our marketing resources here!
    +Follow Angus Australia on + Facebook + Instagram + Twitter + LinkedIn +
    +Follow Angus Youth Australia on + Facebook + Instagram + Twitter +

    • 1 hr 38 min
    20. A Go to Guide Part Two - DNA Services and Sale Catalogues

    20. A Go to Guide Part Two - DNA Services and Sale Catalogues

    The latest episode is another guide in relation to sale catalogues, and we will be joined by friend to the podcast Sam Hamilton, Angus Australia's Marketing Officer- Sale Catalogues, as well as newbie to the podcast, but someone members would be familiar with, Senior Member Services Officer Tammy McLeod.
    This episode will be the last focusing on sale catalogue and rounds out our guides to your sale day from the perspective of a producer who is hosting the sale. It highlights the importance of the DNA services of Angus Australia, and how your prep for your sale can go wrong if you are not prepared, as well as the recommended timeline you should be working to ensure you are ready to go on sale day.
    This episode is great for the Angus seedstock producer, particularly those who are undertaking this period for their first sale, but also for those who need a refresher on how the most effective way of approaching DNA and sale catalogues in the lead up to their sales.
    Learn more about Angus CONNECT - Autumn 2022
    +Follow Angus Australia on + Facebook + Instagram + Twitter + LinkedIn +
    +Follow Angus Youth Australia on + Facebook + Instagram + Twitter +

    • 29 min
    19. Meet the CEO

    19. Meet the CEO

    Having recently started his role as Angus Australia Chief Executive Officer at the beginning of March, in the latest episode of Behind the Beef, we are joined by Scott Wright.
    Scott has joined the podcast to introduce himself to our listeners, give insight into his background and a look to the future as he proceeds in his tenure at the helm of Angus Australia.
    Learn more about Angus ESSENTIALS, the GenAngus Future Leaders Program and the Angus Foundation Auctions Plus Cadetship.
    +Follow Angus Australia on + Facebook + Instagram + Twitter + LinkedIn +
    +Follow Angus Youth Australia on + Facebook + Instagram + Twitter +

    • 29 min
    18. A sit down with Peter Parnell

    18. A sit down with Peter Parnell

    Dr Peter Parnell began his role as Chief Executive Officer at Angus Australia in May 2009 following an extensive career as a Research Scientist and Research Leader with the NSW Department of Primary Industries. In 2021 Dr Parnell quietly announced that he would be retiring from his position of CEO, concluding a near 40-year career serving the Australian cattle breeding industry, with particular interest in the application of genetic improvement technologies in both the registered cattle sector and wider beef industry.
    On the eve of retirement, Peter has joined Behind the Beef for a chat where we cover his long career.
    +Follow Angus Australia on + Facebook + Instagram + Twitter + LinkedIn +
    +Follow Angus Youth Australia on + Facebook + Instagram + Twitter +

    • 29 min
    17. Sale'o Sale'o - Interpreting Angus Sale Catalogues

    17. Sale'o Sale'o - Interpreting Angus Sale Catalogues

    Behind the Beef is back in 2022 and the first episode of the year breaks down EBVs and how to interpret genetic evaluation information as it is listed in an Angus sale catalogue.
    This episode is great for those who are just getting their feet wet when it comes to EBVs and breeding and genetics decision making, and would like a further break down regarding EBVs, the science behind them, and what they actually mean when you are looking at a sale catalogue on sale day.
    We will be joined by Angus Australia Breed Development Officer Jake Phillips, who will give us a breakdown of what you need to know regarding EBVs and sale catalogues this sale season. +
    Access a mock sale catalogue page here. +
    Access more information on the Angus SELECT tool suite here. +
    Follow Angus Australia on Facebook, Instagram, Twitter and LinkedIn. +
    Follow Angus Youth Australia on Facebook, Instagram and Twitter.

    • 46 min
    16. Full time on 2021

    16. Full time on 2021

    If you can believe it, we have come to the end of 2021 and we couldn't see out the end of the year without a look back at the year that was. As we call full time on 2021, the last Behind the Beef episode of year will be joined by the Angus Australia President Sam White, Vice President Erica Halliday, CEO Peter Parnell and the managers across Angus Australia who will give a recap of 2021 for the society, Angus producers and Angus cattle.
    Read the Summer Angus Bulletin and access information about the VBAB BBQ Competition here.
    Follow Angus Australia on Facebook, Instagram, Twitter and LinkedIn.

    • 57 min

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