25 episodes

Startup Advantage is where purpose-driven founders, just like you, get advice on navigating the ups and downs of startup life. This podcast explores the startup world, investigates actionable entrepreneurial strategies, habits and mindsets, and searches out expert entrepreneurship advice through in-depth interviews with leaders, founders and innovators. Approaching entrepreneurship as a team sport with your guide Tania De Ridder, a former broadcast journalist turned entrepreneurship educator, is your startup advantage.
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Startup Advantage Tania De Ridder

    • Entrepreneurship
    • 5.0 • 10 Ratings

Startup Advantage is where purpose-driven founders, just like you, get advice on navigating the ups and downs of startup life. This podcast explores the startup world, investigates actionable entrepreneurial strategies, habits and mindsets, and searches out expert entrepreneurship advice through in-depth interviews with leaders, founders and innovators. Approaching entrepreneurship as a team sport with your guide Tania De Ridder, a former broadcast journalist turned entrepreneurship educator, is your startup advantage.
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    Working Through Imposter Syndrome

    Working Through Imposter Syndrome

    In the past month, have you experienced any of the following:
    Feelings of self-doubt?Harshly criticized yourself about your business decisions? Excessive fear that you won't live up to expectations in starting/running your business?
     If you did, you share some of the common signs among entrepreneurs of imposter syndrome.
    In today’s podcast, Tania shares what you can do to start working through feelings of imposter syndrome successfully.
    In this episode, you will find out about:
    Common signs of imposter syndrome. (3:21)What imposter syndrome means and how it's defined. (6:21)Why it's important to manage imposter syndrome to maintain good mental health. (10:37)Reasons for imposter syndrome among entrepreneurs. (12:23)How to start working through imposter syndrome. (15:28)
    Resource mentioned in this episode:
    Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.

    The Canadian Federation of Independent Business (CFIB) Small Business Recovery Dashboard: https://www.smallbusinesseveryday.ca/dashboard/
    Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?
    Send a voice message: https://www.startupadvantagepodcast.com/24
    Do you want to share this episode with a friend?
    This link is easy to share: https://www.startupadvantagepodcast.com/24

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    • 20 min
    Finding Motivation In Taking Action

    Finding Motivation In Taking Action

    COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others are struggling to stay motivated. Do you need some encouragement? And some advice on how to keep moving forward when you don’t feel motivated? That’s what this episode will support you with.
    In today’s podcast, I'll share three steps with you that you can take to find motivation in taking action.
    In this episode, you will find out about:
    Why motivation is not a feeling. (3:02)Why taking action isn't always the effect of motivation. (6:17)Why you should use the five second rule. (8:40)The three step process to get motivated through action. (11:11)Why celebrating your wins is an important part of staying motivated. (14:29)
    Resources mentioned in this episode:
    Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.

    Mel Robbins, TEDxSF talk: https://www.ted.com/talks/mel_robbins_how_to_stop_screwing_yourself_over?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshareResources on Mental Health - Canada: https://cmha.ca/ Resources on Mental Health - USA: https://mhanational.org/Resources on Mental Health - UK: https://mentalhealth-uk.org/
    Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?
    Send a voice message: https://www.startupadvantagepodcast.com/23
    Do you want to share this episode with a friend?
    This link is easy to share: https://www.startupadvantagepodcast.com/23

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    • 19 min
    Questions To Ask Potential Co-Founders

    Questions To Ask Potential Co-Founders

    Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times. But how do you know when you’ve found a good co-founder match?
    In today’s podcast, I'll share a strategy that can help you during your co-founder dating phase to identify a good match; it's a strategy that involves asking purposeful questions.
    In this episode, you will find out about:
    Why co-founder dating and asking planned questions can help you make strategic partnering decisions. (4:09)Why you should consider having a standard draft of questions as a guide for conversations. (8:25)What you should do first before you draft your questions for your meetings. (9:12)Three categories of question types that will help to ensure a basic personality and interest match. (12:11)Why behavioural type questions are a good tool you can use. (17:12)Guidance on how long to take before you make a decision on who to partner with. (20:25)
    Resources mentioned in this episode:
    Startup Advantage Eps 21 - In Agreement With Your Co-Founder: https://www.startupadvantagepodcast.com/21Startup Advantage Eps 20 - How To Look For A Co-Founder: https://www.startupadvantagepodcast.com/20Startup Advantage Eps 19 - How To Choose An Aligned Co-founder: https://www.startupadvantagepodcast.com/19
    Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?
    Send a voice message: https://www.startupadvantagepodcast.com/22
    Do you want to share this episode with a friend?
    This link is easy to share: https://www.startupadvantagepodcast.com/22
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    • 23 min
    In Agreement With Your Co-Founder

    In Agreement With Your Co-Founder

    Each co-founder relationship is unique, but there are things any founder (including you) can do right from the start to ensure you are in agreement with your co-founder from the get-go on the important aspects of your working relationship. It's important to have purposeful conversations and the necessary written documents in place to start working together on a strong foundation of agreement.
    In today’s podcast, I'll share with you what you can do at the beginning of your relationship to help get you and your co-founder on the same (legal) page.
     
    In this episode, you will find out about:
    What a co-founders agreement is. (7:27)Why you need a written agreement with you co-founder(s). (8:50)What an agreement usually includes. (10:49)How to create an agreement. (21:47)
    Resources mentioned in this episode:
    Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase or use the mentioned service(s) on this page. This is an independent podcaster and blogger and the referrals or reviews are done based on their own opinions.

    Send a voice message and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/21Startup Advantage Eps 20 - How To Look For A Co-Founder: https://www.startupadvantagepodcast.com/20Free templates and examples - Canada: https://www.lawdepot.ca/contracts/groups/business/Free templates and examples - USA: https://www.lawdepot.com/contracts/groups/business/Free templates and examples - UK: https://www.lawdepot.co.uk/contracts/groups/business/

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    • 25 min
    How To Look For A Co-Founder

    How To Look For A Co-Founder

    If you’ve decided you need a co-founder for the many benefits it offers OR if you just don’t like working alone and for that reason are exploring options of finding someone to help you build your business, you're likely wondering: where do I start looking for a co-founder? How do I go about looking for a co-founder?
    In today’s podcast, I'll help you identify where to start looking for a co-founder or partner if you’re feeling a bit lost on how or where to start.
     
    In this episode, you will find out about:
    Why it's important to be clear on what you're looking for in a co-founder. (3:22)3 resources you can use when looking for a co-founder. (5:59)The value of your personal network. (6:25)About founder matchmaking/dating sites. (8:41)How a shortlist can help during the process. (14:00)
    Resources mentioned in this episode:
    Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.

    Send a voicemail and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/20Startup Advantage Eps 19 - How To Choose An Aligned Co-founder: https://www.startupadvantagepodcast.com/19Startup Advantage Eps 18 - 2 Questions Closer To Knowing If Partnering Is For You: https://www.startupadvantagepodcast.com/18Founder matchmaking/dating sites: https://cofounderslab.com/ & https://founders-nation.com/ & https://www.starthawk.io/ & https://www.founder2be.com/Online meeting/community events/networking site: https://www.meetup.com/
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    • 19 min
    How To Choose An Aligned Co-founder

    How To Choose An Aligned Co-founder

    If you're considering adding a co-founder to your business, or are actively looking for a co-founder, you will have a lot of questions around what to look for in a new partnership.
    Strong co-founder relationships are rooted in alignment.
    In today’s podcast, we’re exploring what to look for in a co-founder that will help you determine if they'll align with you and your business mission so that you can function together just like a well-practiced sports team would.
     
    In this episode, you will find out about:
    The key to a strong co-founder relationship. (4:11)What business alignment means for a co-founding pair. (4:25)3 key things you can look for in a co-founder. (7:58)Why you should look for complementary skills in a partner (8:36)The value of values alignment. (13:58)Why your mission matters when choosing a co-founder. (17:09)
    Resources mentioned:
    Send a voicemail and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/19Episode 18: https://www.startupadvantagepodcast.com/18Episode 17: https://www.startupadvantagepodcast.com/17
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    • 21 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

mme.07 ,

Startup !

Great podcast ! Looking forward to more episodes. Highly recommend.

Nancyfancypants1243 ,

Goals Achieved!

I love this podcast! Tania’s warmth and excitement for what she is offering draws you right in. Being an entrepreneur myself having resources such as the Start Up advantage is beyond valuable and so much appreciated. Thank Tania! I look forward to hearing more!

L. Gunter ,

Great advice for business owners

Love it...phenomenal insights and tips to be successful in business.

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