66 episodes

WGSN is the world's leading consumer trend forecaster.

In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

WGSN is an Ascential company.

Create Tomorrow, The WGSN Podcast WGSN

    • Arts
    • 5.0 • 14 Ratings

WGSN is the world's leading consumer trend forecaster.

In this podcast we discuss the changing world and how industries will need to adapt. Each episode focuses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Our expert trend forecasting combined with data science help you understand consumer behaviour and lifestyles, create products with confidence and trade at the right time.

WGSN is an Ascential company.

    65. Brand Survival Strategies for the Cost-of-Living Crisis

    65. Brand Survival Strategies for the Cost-of-Living Crisis

    In this episode Bethan Ryder is joined by Director of Beauty Clare Varga, Head of Food and Drink Claire Lancaster and Director of Consumer Insight Joe McDonnell to address changing consumer behaviour in the light of the cost of living crisis and what brands can do to reassure and retain consumers in the months ahead.

    If you’re a WGSN subscriber you’ll find many reports covering the cost of living on our Consumer Insight platform and across all the products from fashion to food & drink.

    If you want to find out how to subscribe, head over to WGSN.com to discover how you can get access to our service. We’re constantly publishing new content focussing on how we can design a brighter, better future for our industries – including food & drink, interiors, beauty, fashion and consumer tech.

    • 24 min
    64. How Materiality will Define the Future of Home Tech with Layer Design

    64. How Materiality will Define the Future of Home Tech with Layer Design

    This week WGSN Editorial Director Bethan Ryder is joined by Reiko Morrison WGSN's Head of CMF and Benjamin Hubert, founder of the London-based industrial design agency Layer Design.

    Layer recently launched a monograph, published by Phaidon, during the London Design Festival which coincided with an exhibition which ran as part of the inaugural Material Matters fair. The book covers the various stages of Benjamin Hubert’s career and the many products he’s designed for the likes of Bang  & Olufsen, Vitra, Moroso, Cappellini, Muuto and more. 

    Hubert had a design career in his sights while still at school and initially wanted to design cars, but went into product design instead and has designed a huge range of products from lighting to tech, and it’s tech in particular where Layer Design excels at creating incredibly tactile products though a combination of materials. 

    The three discuss how they see the future of Consumer tech evolving with less screens and a rich sense of materiality and haptic happiness.

    • 24 min
    63. Designing for Life in the Home in 2025

    63. Designing for Life in the Home in 2025

    In anticipation of the release of WGSN’s Home Lifestyles 2025 white paper, Carla Buzasi sat down with creative director and director of interiors Lisa White to talk about the product opportunities for your business in the home of 2025 as it further evolves into a multipurpose place to work, unwind, exercise, educate the kids, entertain friends and so much more. Listening for a taster about this insightful piece of WGSN research.

    • 23 min
    62. The Radical Need for Diversifying What we Eat with WhatIF Foods

    62. The Radical Need for Diversifying What we Eat with WhatIF Foods

    This week WGSN's Director of Food and Drink Jen Creevy talks to co-founder and CEO of WhatIF Foods Chris Langwallner. WhatIF foods is a trailblazing business attempting to fix a broken food system by making daily staples like noodles and milk from nutritional, previously overlooked ingredients such as the Bambara nut. These crops are grown using regenerative practices and value chains as opposed to supply chains that also empower farmers in regions around the world.

    • 24 min
    61. Celebrity Skincare - Beyond the Hype

    61. Celebrity Skincare - Beyond the Hype

    This week Bethan Ryder talks with Beauty experts Hannah Mauser, Sienna Piccioni and Brielle Saggese about the huge trend right now for celebrity owned beauty brands. From Pharrell to Gwyneth Paltrow, Kim Kardashian to Kate Moss, and even Stella McCartney, it seems like you're not an A-Lister right now without your very own skincare range. At the time of publishing we hear Brad Pitt has also launched a genderless skincare line.

    But how does this differ from the celebrity endorsements of the past? What role has social media played in the boom? And which brands do we see chiming with WGSN's trend forecasts for the future? 

    • 21 min
    60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate

    60. Denim Trends: Y2K Festival Styles to the Skinny vs Baggy Debate

    Denim is a fashion category which is so intrinsically linked to lifestyle both from a practicality point of view, but also in terms of cultural and social identity - people are passionate about their jeans so when we see new trends shaking things up the impact is significant.

    Denim had a tough time during the pandemic. As we all went into that first lockdown we quickly slid into slouch - the move to sweatpants was overnight and many feared the denim category wouldn’t recover, but recover it did - almost as soon as lockdowns lifted, and it’s projected to continue growing with Allied Market Research projecting it to hit $88.1bn by 2030 but the denim industry post-pandemic looks very different to the one we knew and loved.

    In this episode the team discusses everything from fit cycle data, TikTok and Y2K brand influencers, to sustainability and new fabric innovation.

    • 30 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

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