49 episodes
That One Thing Podcast Vanessa Carlos
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- Business
Have you ever felt fear but did it anyway? Have you ever gone with your gut? Have you ever felt stuck in your life or business? This is a podcast where I talk to female business owners about becoming unstuck and changing things for the better, because life's most beautiful moments come from the unpredictable. We’ve all had That One Thing. I’m your host, Vanessa Carlos: Facebook Ads Specialist and Social Media Mentor to Female Founders. I've spent the last 9 years amplifying women's voices through marketing their small businesses and became fascinated with their business journey. Every week I talk with a new (and sometimes returning!) female founder about that time they stepped out of their comfort zone, took a courageous leap and changed their business or life for the better, because real growth and beauty comes from what we can't predict. The interviews are often vulnerable, sometimes hilarious, always valuable. Submit your 'One Things' to vanessa@thesocialally.co.uk Don't forget to Rate Review and Subscribe, It helps to get my podcast seen and will totally make my day!
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That One Thing Bitesized: A big end of year review
This week it’s a solo episode of That One Thing (the final of the season!) -and you can call it a journal session in audio form. It’s been a year of real highs and sticky lows and I’m sharing it all with you.
Expect total truth, light bulb moment learnings and I end with my mission statement for 2023. I hope some of you journal along with me! Let me know how you got on by dropping me an email: vanessa@thesocialally.co.uk or sliding into my DM's
Journal prompts: What am I most proud of in 2022?
What felt like a struggle this year?
How do I want to feel in my business/in myself 12 months time?
I wanted to take a minute to thank everyone for listening, to all my wonderful guests, I really do appreciate every single one of you. I spent lots a special moments this year reading your often hilarious and inspiring stories, they have really made this podcast a warm a fuzzy place to be!
I’ll be back in the new year with more inspiring business stories from female founders AND more of my marketing insights. I really hope you continue to listen in.
Be the first to here about all my new workshops, podcast episodes and get exclusive discounts by joining my mailing list.
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Gillian McMichael: Finding Your Way Home & Discovering Purpose
Gillian McMichael is a passionate teacher, healer, Master Coach (founder of Full Circle Global) and author, with 20 years’ experience in helping others navigate their journey to self-discovery and professional fulfilment. Her Insta is pretty awesome too and that’s how we connected and got to having our conversation.
Our conversation focuses on finding your way home and discovering purpose, perfect chat for that end of the year feeling!
Gillian's book "Coming Home: A Guide to Being Your True Self" takes readers on a journey of self-discovery, using her own experience of transformational change to demonstrate the powerful effect of forgiving yourself and breaking free of past conditioning.
She takes you step by step through each stage of a self-healing process to help you return meaning and purpose to your life, and agency to your true self.
Follow Gillian on Instagram
All Gillians links
Coming Home: A Guide to Being Your True Self - buy
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That One thing Bitesized: Building your email list with Meta Ads
Want more email subscribers? Have you considered paying Meta to help grow your list? In this bitesized episode of That One Thing I will talk you through exactly what you will need in place to successfully grow your email subscribers with Meta Ads.
I talk you through: How to create your Lead magnet, the importance of prepping your website, how to create an success page and email nurture sequence. To setting up your Facebook pixel, which campaign options to choose from in Facebook Ads Manager and how to track your success.
Learn more pro tips in my Facebook + Instagram Ads Toolkit: https://thesocialally.co.uk/ads-toolkit
Ask me any questions on this episode in My Instagram DM's https://www.instagram.com/thesocialally_/
Drop me a line: vanessa@thesocialally.co.uk
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[Replay] Clio Wood: Getting my sexual mojo back after birth
Clio Wood is a womens sexual and wellbeing champion who runs award-winning retreats designed specifically for postnatal families, not-so-new families and menopause. She helps you re-boot, get fit & rehab safely. She does all this from her beautiful home Manoir La Croix de La Jugie in France.
I’ve re-released our wonderful conversation back in 2020 as she talks candidly about her feelings running a business post birth and how it effected all areas of her life - including her marriage. It’s also a timely re-realise as she has written a book all about this experience: Get your mojo back: Sex, Pleasure and intimacy after birth - This book is a rallying call to women to reclaim their sexuality and find sexual fulfilment. You can pre-order your copy now ready for the new year!
Get your Mojo Back - sex, pleasure and Intimacy after birth (amazon)
Whole family wellbeing retreats: https://andbreathewellbeing.com/
Clio’s instagram: https://www.instagram.com/andbreathewellbeing/
Post-natal sex article in The Telegraph (sorry about the pay wall!) https://www.telegraph.co.uk/women/sex/knew-sex-giving-birth-would-different-never-expected/
I have a Newsletter! Sign up to And Another Thing - my bi-weekly newsletter for female founders like you. It’s packed full of tips and ideas on how to build ads and funnels in the fullness of your feminine wisdom.
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That One Thing Bitesized: Surviving Black Friday as a Small Business
If you are a small business and are dreading Black Friday because of the competition and pressure for discounts this Bitesized episode of That One Thing is the episode for you!
In this episode I share:
Some stats that will explain how you can make changes to your marketing strategy and plan ahead.
How to reframe the idea of offering a discount.
Some ideas that you can use instead that will still get those customers in.
If your a service based biz, fear not! there's still lots of goodness inside this episode for you, including the option to ignore Black Friday altogether (bliss!)
Remember my loves - it doesn't have to be about discounts!
Get my very Own Black Friday Bargain by signing up to my newsletter - you'll receive 50% OFF your first Empower Session (two weeks only loves!)
Did you also know you can now buy me a coffee? As That One Thing is a true passion project these donations will really help to get my show made, thank you from the bottom of my heart! 💓
You can buy me a coffee here
Get my Free Ads Toolkit Unlock the secrets to a successful Facebook ads campaign
(you know, the kind that actually makes you money!) here
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Elle Williamson: The dark art of email marketing
This week I chatted with the wonderful Elle from The E-commerce Assistant, who elevates small businesses to the next level with websites and email marketing. So if you can’t tell the difference between your Shopify or your Klaviyo (no - me nether!)
then this is the episode for you.
Having just got into the dark art of email marketing for my own business (via the brilliant Helen Perry and her List Club) I thought I speak to an expert and Elle is excellent at what she does. It’s not all biz talk though as we also discuss the shit-show of running your own biz during the school holidays (and I offer what’s worked for me!) plus a big dose of Marvel geekdom - we are both totally team Antman.
Elle is so brilliant that she is launching her own online school, that will teach you how to make your website work hard for you with e-commerce strategy from the ground up, so you can retain and convert customers. (hurrah!) You can find out more here.
Jump into my Insta DM’s and let me know if you enjoyed this episode - I think you’ll find this really useful.
P.S That One Thing is a true passion project (I don’t get paid but I love producing it!) - you can now help me out a little by buying me a coffee - ( I LOVE coffee) xxx
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