173 episodes

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

State of Demand Gen Refine Labs

    • Business
    • 4.9 • 91 Ratings

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

    173 - Creating Lasting Demand for your Employer Brand | Joe Mullings

    173 - Creating Lasting Demand for your Employer Brand | Joe Mullings

    Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris in the Refine Labs podcast studio for a discussion about what's changing in the hiring landscape and how companies should respond. Joe shared that "the market has changed more in the past 12 months than my previous 30 years in the business.” They talked about work from anywhere vs. working in the office, as an employer how to make the strongest offer possible and improve internal processes, the biggest reasons culture breaks down, and the impact of hiring what Joe calls "force multipliers." 



    Register here for next week's live event with Chris Walker and Dave Gerhardt. 



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 54 min
    172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43

    172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43

    Chris Walker and Megan Bowen hosted Demand Gen Live last night and covered the following agenda: 1 - The 5 Reasons Why B2B Advertising Fails, 2 - Building Your Paid Social Content Mix, and 3 - Why B2B Companies Need to Create Content In-House. They also answered questions live in regards to testing creative, how to decide if you have product market fit, growth marketers vs. product marketers, and influencer marketing. Chris shared that the way to win in the market right now is a combination of marketing and customer success. He also emphasized that impactful creative is a missing piece in most B2B companies. 



    Register for next Thursday’s live event with Dave Gerhardt here. 



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 16 min
    171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

    171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

    Chris hosted another live consulting session last week with an early-stage SaaS company. He walked through their overall strategy and made recommendations throughout, touching on customer research, their media plan across various channels, organic content strategy, and why optimizing for leads drives the wrong behaviors. He broke down their current strategy and provided deep and tactical recommendations to help them level up their marketing.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 50 min
    170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

    170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

    Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of content in creating demand, how to measure its success, and distribution means and channels. 



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 39 min
    169 - The 3 Levels of Intent | Demand Gen Live S2 x42

    169 - The 3 Levels of Intent | Demand Gen Live S2 x42

    Last night Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs) brought the DGL community back to cover the following agenda: 1 - How to control the flow of demand, 2 - The 3 levels of intent, 3 - How to leverage communities as an acquisition channel. They also hosted a live Q&A throughout and answered questions in regards to what happens when you create too much demand, influencer marketing, podcasting, declared vs. assumed intent, and demo requests.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 1 hr 14 min
    168 - The Value of a Modern Content Strategy | Small Business Consulting

    168 - The Value of a Modern Content Strategy | Small Business Consulting

    Chris Walker hosted another Small Business Consulting Session a couple weeks ago where he helped a startup flesh out a modern organic content strategy that centers around a live event. He talked them through measurement and attribution, where the dark funnel comes into play, how to get a feel for if something is working or not when few to no quantitative metrics are available, and how to create a community and build an engaged audience.



    Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.

    • 38 min

Customer Reviews

4.9 out of 5
91 Ratings

91 Ratings

Scott Marker ,

State of Demand Gen is my favorite podcast!

State of Demand Gen is my favorite podcast! If you’re in the B2B marketing space, this is a must-listen for your company and you. This podcast will benefit a marketer, seller, and all levels in a company up to the CxOs.

Chris challenges the status code in B2B marketing and sales. If a company tries some of the strategies he recommends, it will bring in more business.

Chris is super sharp, and his company does exactly what he preaches, and they are crushing it. Listen to a couple of episodes, and it will become one of your favorite podcasts too.

Wengelengel ,

Best marketing podcast

I’m a product marketer at a large saas company and I tune in every week because Chris inspires me to up my game even though there’s no way I can execute even a fraction of what he’s talking about. For now I’ve decided to take a page out of his playbook and get to know my customer deeply. Thanks, Chris, for the inspiration!

The Gentlewoman Boss / MH ,

CUTTING EDGE CONTENT & GREAT COMMUNITY

I stumbled across a post by Refine Labs founder, Chris Walker, on LinkedIn and have since gone down the rabbit hole of consuming his insightful content on that platform, as well as the State of Demand Gen Podcast. Although I'm not a professional marketer, I have gained incredible isnights into how I can market my start-up in ways that resonate with the buyer's journey in 2021. Customer centric, thoughtful messaging and providing valuable ungated content to build rapport and trust organically is a foreign concept to most executives, marketing and sales teams today, but Chris has and shares the data to prove that slow and steady can win the race and that just because something can't be measured or attributed in the "traditional" ways doesn't mean it isn't a major building block to revenue. This podcast offers a wealth of forward thinking information and it's a fun & engaging community to boot. SUBSCRIBE!

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