24 episodes

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?

In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)

Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.

Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.

You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.

Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.

About The Host...

Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.

After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.

In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
 
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy

Nerds of Business Webbuzz Media

    • Business
    • 5.0 • 1 Rating

Why do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it?

In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!)

Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time.

Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth.

You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'.

Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you.

About The Host...

Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow.

He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities.

After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans.

In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index.

Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.
 
FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio!

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy
Chartable - https://chartable.com/privacy

    UNCUT: Elite Australian business coach Kerwin Rae - part 1

    UNCUT: Elite Australian business coach Kerwin Rae - part 1

    BONUS: special 'uncut' episode.
    Kerwin Rae is an entrepreneur, leading business coach and motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.Guest Bios:
    Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder and CEO of Business Mastery International (https://www.kerwinrae.com)
    What to listen for:
    3.00 How does someone become a 'motivational speaker'?
    5.06 What it's like being ADHD and dyslexic, and why Kerwin gravitated to entrepreneurship
    6.40 Reflecting on a beach with his cat lead to finding the path forward
    8.20 Is failure necessary? In life, and in business.
    14.56 'I'm a failure freak' - I love to fail
    16.20 How watching 1,000's of skydiving fail videos help Kerwin overcome fear of skydiving
    19.08 The single biggest mistake Kerwin sees business owners making
    21.14 1.6% of business who start today will survive for 10 years
    27.54 What does 'high performance' look like in successful humans and entrepreneurs?
    32.26 Humans are a trillion dollar piece of bio-tech
    33.13 'The Greatest American Hero' TV show as metaphor for life and being human
    Resources and links:
    The Greatest American Hero - TV Show https://en.wikipedia.org/wiki/The_Greatest_American_Hero#:~:text=The%20Greatest%20American%20Hero%20is,ran%20until%20February%202%2C%201983.
    *****
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    Full text https://webbuzz.com.au/category/nerds/ (transcriptions of episodes here)


    This podcast uses the following third-party services for analysis:

    Podcorn - https://podcorn.com/privacy
    Chartable - https://chartable.com/privacy

    • 34 min
    #22. Launch marketing: how to promote your new product or service to market for the first time

    #22. Launch marketing: how to promote your new product or service to market for the first time

    Season 2: 'Product development', Episode 10

    The 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done.
    Guest Bios:

    Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).

    Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

    Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

    Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

    Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

    What to listen out for:

    2.22 Vegemite brand fail story

    10.01 Don't put all your eggs in one basket

    13.43 Launch small and test

    23.35 The power of community in a successful product launch

    25.40 Rolling out comms across all online channels such as socials, email

    27.56 Using friends as first customers

    31.28 The danger of focusing on big corporate customers for B2B

    39.57 Using a pre-launch wait list to build anticipation and demand

    45.22 RECURRING SEGMENT: Nerd under pressure

    Resources and links:

    Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/
    *****

    Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

    Subscribe to our newsletter: https://Webbuzz.com.au/nerds

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    Twitter: https://twitter.com/business_nerds

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    Linked in: https://www.linkedin.com/company/nerds-of-business/

    Full text transcriptions of episodes here

    • 46 min
    #21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

    #21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms

    Season 2: 'Product development', Episode 9

    Selling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.

    Guest Bios:

    Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

    Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

    Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

    What to listen out for:

    2.48 The story of Unlcked vs Google

    11.13 How to use influencer marketing and celebrities

    12.01 The importance of authenticity in brand marketing

    13.44 How to scale content marketing

    23.36 Upbank and the Afterpay partnership

    27.34 Why Sleephones use Shopify for eCommerce

    32.19 What it's like to sell through Amazon marketplace

    39.19 RECURRING SEGMENT: Nerd Superpower

    Resources and links:

    'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
    The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
    'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438
    *****

    Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

    Subscribe to our newsletter: https://Webbuzz.com.au/nerds

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    Twitter: https://twitter.com/business_nerds

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    Linked in: https://www.linkedin.com/company/nerds-of-business/

    Full text transcriptions of episodes here

    • 42 min
    #20. Raising capital for startups: how, when - & what venture capitalists look for in a product

    #20. Raising capital for startups: how, when - & what venture capitalists look for in a product

    Season 2: 'Product development', Episode 8

    Raising Capital Is Often A Key Step In The Product Development Cycle Of Startups. If You Need To Raise Capital, How Do You Get Investors Excited Enough To Invest In Your Company? In This Episode A Venture Capitalist, Entrepreneur, and Product Experts Reveal How It's Done.
    Guest Bios:

    Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).

    Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

    Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)

    Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.

    What to listen out for:

    02:01 How Peloton became one of the most extraordinary growth stories of the decade

    10: 40 What are the different stages of raising capital?

    11:40 How VCs screen and filter the tons of proposals they receive

    19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss

    24:14 Why startup founders should be very clear on their value proposition

    29:34 The key metrics VCs are looking for in early-stage companies

    31:39 What's the 10X rule?

    39:23 Why traction is super important in startups?

    43:02 Should you raise capital during a global pandemic?

    46:57 Buy Now Pay Later Digital Marketing offer from our sponsor

    51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott



    Resources and links:

    Peloton, Masters of Scale https://mastersofscale.com/john-foley/
    Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms
    *****

    Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

    Subscribe to our newsletter: https://Webbuzz.com.au/nerds

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    Twitter: https://twitter.com/business_nerds

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    Linked in: https://www.linkedin.com/company/nerds-of-business/

    Full text transcriptions of episodes here

    • 55 min
    #19. We need to talk about 'Business Models': choosing the right pricing & distribution for your product

    #19. We need to talk about 'Business Models': choosing the right pricing & distribution for your product

    Season 2: 'Product development', Episode 7

    Pricing and Business Model Is A Key Step In The Development Cycle Of Any Product. If You've Developed A Great Product Or Service, How Do You Structure Your Business Model To Become The Market Leader? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done.

    Guest Bios:

    Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).

    Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

    Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

    Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/)

    Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber.

    What to listen out for:

    02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack

    08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models

    13:25 Learn the Pirate Methodology of measuring business success

    17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design

    18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management

    23:55 Why SAAS is often favoured by VCs?

    30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?

    34:10 Buy Now Pay Later Digital Marketing offer from our sponsor

    37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson

    Resources and links:

    Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
    Ikea current size https://en.wikipedia.org/wiki/IKEA
    *****

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    Subscribe to our newsletter: https://Webbuzz.com.au/nerds

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    Full text transcriptions of episodes here

    • 40 min
    #18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

    #18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up

    Season 2: 'Product development', Episode 6

    A Supply Chain Is A Crucial Component Of Any Business. If You've Developed A Great Product Or Service, How Do You Create A Winning Supply Chain To Bring It To Market? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done.

    Guest Bios:

    Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

    Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au).

    Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

    Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

    Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

    What to listen out for:

    02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown

    10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?

    14:04 How Speakeasy Group makes the supply chain sourcing more collaborative

    22:47 “Customers go once for the novelty, they return for quality.”

    29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly

    34:18 Tech startups should make the right decisions early on - Ross Gales

    39:36 Entrepreneurs should carefully choose where they want to put their time and effort

    40:42 Buy Now Pay Later Digital Marketing offer from our sponsor

    44:43 NERD UNDER PRESSURE - regular segment

    Resources and links:

    Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html
    *****

    Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

    Subscribe to our newsletter: https://Webbuzz.com.au/nerds

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    Twitter: https://twitter.com/business_nerds

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    Linked in: https://www.linkedin.com/company/nerds-of-business/

    Full text transcriptions of episodes here

    • 48 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Brandon.s.Fong ,

Hooked after episode 3!

In episode 3, Darren shared one small insight that I’m going to steal and implement in my business moving forward...

He shared an incredible distinction about WHO to put on your invite list for a launch, and that you should focus on people that already have an awesome network.

Looking forward to listening to more!

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