103 episodes

The Packaging podcast that unboxes everything you need to know about packaging from the people in packaging.
Design, engineering, materials, manufacturing, and how to save the planet with sustainable packaging.

Gain insight into the packaging industry from global experts in topics that range from concept development of packaging to material selection and recycling. Learn the trade tricks from experts that live and breathe packaging every day and level-up your own packaging game.

The Package Design Unboxd podcast is hosted by Evelio Mattos, Creative Director of Packaging Design

Package Design Unboxd - with Evelio The Packaging Design Podcast

    • Arts
    • 4.9 • 30 Ratings

The Packaging podcast that unboxes everything you need to know about packaging from the people in packaging.
Design, engineering, materials, manufacturing, and how to save the planet with sustainable packaging.

Gain insight into the packaging industry from global experts in topics that range from concept development of packaging to material selection and recycling. Learn the trade tricks from experts that live and breathe packaging every day and level-up your own packaging game.

The Package Design Unboxd podcast is hosted by Evelio Mattos, Creative Director of Packaging Design

    Why We Need More Female Executive Creative Directors | Ep 103

    Why We Need More Female Executive Creative Directors | Ep 103

    Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position.

    We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. 

    From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.  



    Connect with Chloe Templeman

    Learn more about Big Fish

    Learn about Pentawards

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    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

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    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

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    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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    • 21 min
    How creative strategy works for packaging | Ep 102

    How creative strategy works for packaging | Ep 102

    Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. 

    In this episode you are going to get 3 big things:

    1) What happens during a strategy workshop that shapes the brief

    2) What information you need to gather before it hits design

    3) How to get your logic straight before you bring the magic

    Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's. 

    Links:

    * Bigfish

    * Chloe Templeman

    * Pentawards

    * Evelio Mattos

    Interested in watching vs just listening? Subscribe to PDU on Youtube

    Other episodes you might enjoy:

    Vincent Villeger, What is Luxury Packaging

    Mat Bogust Founder of Think Packaging NZ

    Tom Szaky Founder of Loop, What is Sustainable Packaging

    Pierre Paslier, Designing Packaging from Seaweed

    ---

    Pick up a death metal PDU hoodie 🤘🏽here

    ---

    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

    ---

    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

    • 28 min
    How Secret Shopping Makes You a Better Packaging Designer | Ep 101

    How Secret Shopping Makes You a Better Packaging Designer | Ep 101

    Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. 

    What's effective? Well, selling your product and being sustainable.

    In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers to walk through every step of the brand's packaging to the consumer. What we uncovered was magical.

    Listen and get out from behind your computer to improve your packaging design.



    ---

    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

    ---

    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

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    • 9 min
    Top Packaging Design Trends for 2023 | Ep 100

    Top Packaging Design Trends for 2023 | Ep 100

    What are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year.



    So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends!



    ---

    Pick up a death metal PDU hoodie 🤘🏽here

    Connect with Evelio on LinkedIn

    ---

    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

    ---

    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    • 11 min
    How To Go From Graphics to Packaging Designer | Ep. 99

    How To Go From Graphics to Packaging Designer | Ep. 99

    In this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. 



    In this episode you'll get a few key insights:

    1) How to stand out and get noticed by potential clients or employers

    2) Your responsibility to the consumer as a packaging designer

    3) How niching down in your industry can help position you as an expert

    And a ton more.

    ---

    Pick up a death metal PDU hoodie 🤘🏽here

    Connect with Evelio on LinkedIn

    ---

    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

    ---

    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    • 11 min
    Packaging Files - RGB vs CMYK | Ep 98

    Packaging Files - RGB vs CMYK | Ep 98

    In response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick?

    In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. 



    If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts.

    ---

    Pick up a death metal PDU hoodie 🤘🏽here

    Connect with Evelio on LinkedIn

    ---

    *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.

    ---

    Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

    ---------

    ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here.

    📦 Support the pod by leaving us a review here.

    * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

    ---------

    • 5 min

Customer Reviews

4.9 out of 5
30 Ratings

30 Ratings

NaClman ,

Informative and fun

Always looking forward to his new episodes. Love his “technical words” and his ability to relate to anyone. Short and sweet episodes packed with relevant information.

Sonlovesit ,

Packaging professor!

Evelio does an amazing job covering so many packaging topics!

AmyLisaL ,

One of my favorite podcasts, hands down.

My goal is to get everyone I know who’s involved in manufacturing to subscribe to this podcast. Scratch that, my goal is to get everyone I know to subscribe. Why? Because we’re all consumers. It’s up to us to (respectfully) pose questions to the brands that will hopefully prompt them to make efforts toward operating in a more sustainable manner. As a brand owner, I weigh my options with an eye on sustainability—and then I must weigh those options against my budget. It’s not easy, and the outcomes are never perfect. However, having correct information to base those decisions upon is absolutely critical. That’s were this podcast comes in. Evelio brings in true experts in their fields who provide information and insight that I’ve been unable to identify elsewhere. Plus, the direct yet casual tone is very easy to listen to. Highly recommend on all accounts.

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