How to Design a Space for Creative Flow with Chief Strategy Officer at A+I, Peter Knutson and Chief Design Officer of Publicis Groupe, Bastien Baumann Left to Our Own Devices with Erica Keswin

As we start thinking about the epic “Return to the Office,” many are thinking about space and how it can be used more intentionally for collaboration, creativity, and productivity. Peter Knutson, chief strategy officer at architecture firm A+I and Bastien Baumann, chief design officer at Publicis Groupe join Erica on the podcast this week to discuss this very topic.

A+I and Publicis Groupe partnered together to form Le Truc, “a New York City-based center of creative excellence for clients, converging 600+ creatives, producers, and creative strategists from Publicis Groupe New York agencies into one dynamic, collaborative space.” So for these two creatives, space and how to use it to maximize creative flow is top of mind. As we’ve seen in the last year, employees have proven they can be just as productive at home as they were at the office, which leads to the question, why come back at all?

Bastien asserts leaders must give their people a real tangible reason to come back. Peter maintains that people are why we will want to return to the office—people are the pull. Listen in for a thoughtful conversation around people and space and why we gather.