124 episodes

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

The Business of Blueberries U.S. Highbush Blueberry Council

    • Arts
    • 4.9 • 25 Ratings

The blueberry industry is like no other: passionate, resilient, and innovative. This podcast is your source for the latest information on the production, markets, research and technology related to the blueberry value chain. This is the Business of Blueberries.

    Blueberry Flavor Preferences With Patricio Muñoz, Ph.D.

    Blueberry Flavor Preferences With Patricio Muñoz, Ph.D.

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), sits down with University of Florida blueberry breeder Patricio Muñoz, Ph.D., to talk about flavor. This was recorded live at the International Fresh Produce Association (IFPA) Global Produce and Floral Show in Orlando, Florida. 
    “The way we do it is every cultivar we release is usually run for sensory panels up to three years. So 300 people have tested this fruit and have given their opinion on if they like it or not. ” - Patricio Muñoz, Ph.D.

    “We are able to, using artificial intelligence and machine learning, train a model to be able to predict what people will like based on all this data we put together.” - Patricio Muñoz, Ph.D.

    Topics covered include: 
    How the University of Florida collects data on flavor to guide its blueberry breeding program.The factors that influence overall blueberry flavor.How all of this knowledge informs tools like the “flavor wheel” for blueberries.

    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today, you’ll hear from Mario Ramirez in Mexico and Luis Vegas in Peru. This was recorded on November 16, 2022. 

    • 26 min
    The Impact of Grab a Boost of Blue at Retail

    The Impact of Grab a Boost of Blue at Retail

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), discusses the tactics and leverage retailers across the country have experienced with the Grab a Boost of Blue campaign. The audio is taken from the retail-focused session at The Blueberry Summit last month in Nashville. You'll also hear from Don Ladhoff, president of FreshSmartSolutions. 
    “I really believe it's one of the strongest marketing message calls to action that I've seen out there, and really wanted to be able to show the power that it has. So I reached out to a number of retailers. …The results strongly validated the power of Grab a Boost of Blue and what it can do for retailers in delivering added blueberry sales. ” - Don Ladhoff
    “Retail dietitians are absolutely in favor of helping us promote the boost of blue message. The head dietitian at United thanked me for bringing this opportunity to her so that she had another reason to get behind blueberries and promote that. So a very willing audience there.” - Don Ladhoff 

    Topics covered include: 
    A review of the impact of the Grab a Boost of Blue campaign across seven retailers nationwide. Feedback from retailers and a discussion of the most significant factors affecting their consumers’ purchasing decisions.

    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Mario Ramirez in Mexico and  Luis Vegas in Peru. This was recorded on November 9, 2022

    Blueberry Boost
    The next big blueberry event is The Blueberry Convention, taking place February 21-24, 2023 in San Diego. Join us for inspiring keynotes, innovative technology, business solutions and networking opportunities. Reserve your seat for The Blueberry Convention here. 

    • 27 min
    Insights From Blueberry Consumers: Usage and Attitude Study

    Insights From Blueberry Consumers: Usage and Attitude Study

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Grant Prentice, senior vice president of strategic insights at Padilla FoodMinds. Cronquist and Prentice discuss the recently conducted study on blueberry Usage and Attitude (U&A) study, which provided insights into blueberry consumers and their preferences and habits. 
    “Blueberries have enjoyed tremendous growth in recent decades, but it's important for us in the industry to not just know the volume of sales, but also who these consumers are and what's motivating them to buy.” - Kasey Cronquist
    “We hope that the industry takes this data set, and develops their own point of view about what this means for their brand, their marketing programs, and maybe even gaining some insights into … collaborative opportunities, maybe with USHBC, to do a better job positioning blueberries against this consumer.” - Grant Prentice

    Topics covered include: 
    What a Usage and Attitude (U&A) study is and why USHBC conducts them.Key insights gleaned from the most recent U&A study, and how they differ from previous studies.How this data can be used to help the blueberry industry unite and focus marketing efforts.How the results of the study will be used for strategy and implementation.

    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 19, 2022

    Blueberry Boost
    USHBC/NABC Director of Business Intelligence Joe Vargas provides an update based on the September Nielsen report. For more category insights, visit the Blueberry Data and Insights Center.

    • 39 min
    Blueberries Around the World [IFPA Webinar Highlights]

    Blueberries Around the World [IFPA Webinar Highlights]

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), shares an overview of key trends impacting global blueberry production and consumption. These clips were recorded for a webinar hosted by the International Fresh Produce Association. Cronquist was joined by colleagues from Chile, Mexico, Peru and South Africa as they presented and discussed challenges and opportunities in the global berry industry. 
    “We have seen clearly that when you have year-round supply, we're staying on store shelves, we're able to provide consumers with what they're looking for, and that growth pattern is going to continue to increase. And our job at the council is to continue to drive that demand, while also driving the value of that blueberry to remain high over time.” - Kasey Cronquist, USHBC and NABC president 
    “Logistic disruptions were our No. 1 issue this last season. Not only for blueberries from Chile, but for other species too. So this is something that we are working on to solve the product coming into the future.” - Andres Armstrong, Chilean Blueberry Committee executive director
    “One of the biggest challenges for the Mexican industry is to diversify the markets. Because of the perishable condition of berries, our main market remains North America, but we need to diversify markets and we need better logistics in terms of air freight.” - Jose Luis Bustamente, president of Aneberries
    Topics covered include: 
    Challenges and opportunities faced in North America, Chile, Mexico and Peru. The global blueberry market potential and current trajectory from global stakeholders.Obstacles found in international markets and the steps being taken to address them.

    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 14, 2022.

    Marketing Boost
    USHBC/NABC Vice President of Engagement and Education Amanda Griffin showcases the council’s presence at two upcoming events: The Global Produce and Floral Show in Orlando and Asia Fruit Logistica in Bangkok. Be sure to join the blueberry industry for meet and greets at both events! 

    • 31 min
    Global Market Opportunities With Steve Magami

    Global Market Opportunities With Steve Magami

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Steve Magami, co-founder and chairman of Agrovision. Agrovision is a vertically integrated grower, packer, shipper and marketer of blueberries, raspberries, blackberries and table grapes from Perú, Mexico and Morocco. Magami discusses how Agrovision views the global opportunities in blueberries, and shares his thoughts on where the industry is headed. 
    “We see untapped growth potential globally. And what I mean by that is even in the most developed market in the U.S. … And then when you look to markets that are just taking off, I mean France is just taking off, Asia. We see what feels like unlimited growth potential again for the right product.” - Steve Magami

    Topics covered include: 
    Getting to know Magami, co-founder and chair of Agrovision.An exploration of the opportunities and trajectories in the global blueberry market.Agrovision and Fruitist’s market share, and what they bring to the blueberry industry. Reminder to fill out our listener survey.

    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. Today you’ll hear from Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on October 5, 2022. 

    • 29 min
    New Jersey Blueberries With Art Galletta

    New Jersey Blueberries With Art Galletta

    In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by New Jersey blueberry grower Art Galletta. Galletta shares his experience growing up as a familiar name in the blueberry industry and his family’s history in the business. He also discusses the New Jersey crop this year and his view on the importance of USHBC and NABC.
     “Taste is still really high on the criteria and along with that is firmness and the ability to carry. You need good, strong berries that will taste good and take a ride and store well so that it can go a longer distance and spread out your product. That's a way to add value to your business is to make it to more markets ” - Art Galletta
     “I think we need to create more and better opportunities to get the newer generation involved. … I see a lot of leadership qualities in these kids and I'm encouraged that we're gonna turn it over to people that are capable.” - Art Galletta
    Topics covered include:
    What it’s like to be a legacy farmer in a family of blueberry growers in New Jersey.The Galletta family's journey in the blueberry industry, and Art’s influence on the NABC and USHBC.Galletta’s predictions for the future of the blueberry industry.
     
    Crop Report
    The Blueberry Crop Report is an update on crop conditions and markets throughout important blueberry growing areas. The Pacific Northwest has basically wrapped up, marking the end of the domestic season for the year, but Doug Krahmer from Oregon joins us for a recap. He's joined by Luis Vegas in Peru and Mario Ramirez in Mexico. This was recorded on September 28, 2022.

    • 31 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

gonelizalde ,

Gonzalo

This podcast is a must for every participant on the blueberry industry, from growers to consumers wanting to know more about the business.

CMWBluesGirl ,

Informative and relevant

I love this podcast because it addresses current issues and questions in our industry in a conversational and entertaining way. Concise, to the point and relevant!

Blue azulejo ,

Awesome insight into the blueberry industry

Soon to be the world’s favorite fruit… blueberries. Want to know more about the industry? This is a great place to start. Professionally crafted episodes with crop reports and marketing insights.

Top Podcasts In Arts

Avery Trufelman
Blind Nil Audio and Pod People
NPR
The Moth
Roman Mars
Rusty Quill

You Might Also Like

The Daily Wire
MeatEater
NPR
The New York Times
BBC World Service