126 episodes

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

Tech for Non-Techies Sophia Matveeva

    • Technology
    • 5.0 • 22 Ratings

Tech for Non-Techies demystifies the fast-growing technology sector. Hear interviews with entrepreneurs, investors, Big Tech executives and product makers about how tech products and profits get made.

The tech sector is full of opportunity, but if you're an outsider, it can be hard to grasp. Tech for Non-Techies changes all that.

Subscribe to Tech For Non-Techies to get the skills, knowledge and confidence to find opportunities in the tech sector, whether that’s through founding a company or getting your dream job. Hosted by tech entrepreneur and Chicago Booth MBA Sophia Matveeva.

    How to become a Digital Leader as the tech sector shrinks

    How to become a Digital Leader as the tech sector shrinks

    As the tech sector lays off employees, there is still plenty of opportunity to be a Digital Leader. 
    Playing the long game is making use of the opportunities you have in front of you today, while keeping your eye on the future. 
    Here are three ways to become a digital leader today:
    Work in the digital team of a traditional business: Some traditional businesses also have innovative tech-like environments. E.g. Levi's has a Head of AI, L'Oreal works with data scientists to predict consumer trends and Tesco hired the same UX design team that worked for Google.  Working in these teams can give you the same exposure and skill sets as working in Big Tech. Word of warning: be careful of traditional businesses that have not yet invested in digital transformation or had success with digital teams. This often means that the leadership's mindset isn't up to date and they are unlikely to be good collaborators in the build-measure-learn approach needed in digital. Work with tech sector clients in professional services: banking, consulting, law, marketing etc. E.g. investment bankers that make smart suggestions for acquisitions generate big fees and act as strategic advisors to their clients. But, for this they need to speak tech and link product strategy to business strategy.  Get involved with tech start-ups. This gives you the opportunity learn, network and transform your personal brand into being seen as a tech leader. Getting involved with start-ups while working in your current role means that when the right opportunity comes, you are ready to grab it.   
    Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT
    How to Become a Digital Leader You will learn:
    The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE
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    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 17 min
    125. Introduction to Cloud Computing for Non-Techies

    125. Introduction to Cloud Computing for Non-Techies

    Cloud computing powers most of the digital services you use today. Listen to this podcast episode to learn what it is and why it matters.
    Learning notes from this episode:
    The cloud computing is expecting huge growth: the total cloud computing market is estimated to be reach $1,614 by 2030 from $545 billion in 2022, according to Precedence Research. Before the advent of cloud computing, technology companies would have had to have their own servers to store data and run computations. Having your own servers is very expensive because you have to pay to keep them secure keep them cool keep them running 24 /7 and pay high electricity costs have a space to keep them maintain them with the help of a specialist Cloud computing means that companies do not have to buy and maintain their own servers. Instead, they can just rent space on another company's servers.  You can just pay for what you use and expand as you grow. 
    This is a picture of servers ran by a cloud computing company. Before cloud computing, businesses would have had to have own these things and maintain them at their own premises - a huge cost and a headache.
    Amazon launched cloud computing as a service in 2006, and remains the biggest player in the market today. It counts Netflix, Disney, the UK Ministry of Justice, Kellogs, Guardian News and Media, and the European Space Agency as its customers. Cloud computing is relevant to every industry: if you are storing data and using it to make decisions, you need to know about cloud computing.  The advent of cloud computing drove down the risk of innovation and spurred the creation of start-ups and the VCs funding them. Without cloud computing digital innovation was only available to those who could pay and maintain servers. The three biggest players in the cloud computing market are: Microsoft Azure, Google Cloud and IBM Cloud.  
    (Source: Statista)
    Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT
    How to Become a Digital Leader You will learn:
    The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE
     
    Listen here on Apple Podcasts Listen here on Spotify -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
    -----  
    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 19 min
    124. What type of developer you need to make friends with

    124. What type of developer you need to make friends with

    To lead in the Digital Age, you need a network of developer friends. They can help you understand the latest tech trends and decipher jargon.
    But to build the right network, you need to act intentionally. Don’t just hunt down anybody who has ever taken a python course.
    There are two types of developers: managers and specialists.
    All developers start off as coders, but as they progress in their careers, they come to a fork in the road. Some decide to specialise deeper in a particular aspect of technology, whereas others go the management route.
    Engineering managers lead teams of engineers, and rarely write code themselves.
    In fact, a Chief Technology Officer is unlikely to have written any code for quite some time. Their task is to manage the team, and to work with non-technical teams to align technology strategy to business needs.
    Engineers on the management route must take business courses to progress in their careers.
    Just as the non-techies need to speak tech, the techies need to speak business.
    Because engineers who want to get to the C Suite also need to learn from the business side, your relationships are an equal value exchange.
    Build these relationships with mutual respect, and the confidence that you are both bringing something to the table.
    Join our next FREE Masterclass on 30 November 2022, 12 pm EST / 5 pm GMT
    How to Become a Digital Leader You will learn:
    The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to go from traditional business manager to Digital Leader SIGN UP HERE
     
    Listen here on Apple Podcasts Listen here on Spotify -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
    ----- 
    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter.

    • 15 min
    123. To thrive in the Digital Age, change how people see you

    123. To thrive in the Digital Age, change how people see you

    To succeed in today’s economy, you simply have to speak tech. But, if nobody knows about your new digital skills, you won’t become a digital leader.
    This is why, to go from traditional business manager to digital leader, you need to actively work on changing your professional image.
    Here are three hacks to help you change perceptions today:
     
    1) Update your LinkedIn profile
    For senior level opportunities, candidates are not expected to apply – they need to be found. Executive recruiters use LinkedIn to find candidates, so make sure that your profile positions you for digital leadership.
    This is also a must do for entrepreneurs and those not looking for their next job. Professional opportunities like new clients and employees come to us via LinkedIn, so make sure your profile portrays you as a digital leader.
    The most important part of your LinkedIn profile is the tagline under your name. Put key words relevant to your experience and the digital roles you aspire to.
    For tagline format, see Sophia Matveeva’s LinkedIn profile here.
     
    2) Share content on digital disruption
    Sharing content about how digital technologies are changing your industry is a simple way to  upgrade your professional image.
    For the quickest way to do this, share an article you have already read on digital technologies and add a couple of sentences on why you found it interesting. Make sure to share content from prestigious professional publications, like the Harvard Business Review, the Financial Times and Wall Street Journal.
    You could start by sharing Sophia’s Harvard Business Review article: Coding Isn’t a Necessary Leadership Skill — But Digital Literacy Is.
     
    3) Host events
    Host events on how digital technologies are impacting your industry.
    As a panel moderator, you get to ask the questions, but you don’t have to know the answers. This is a great way to build your knowledge, network and go from being seen as a traditional business manager to a digital leader.
    For example, if you work in real estate investing, host a session how technology has changed the industry. Ask a VC, a founder and a digital expert to join your panel.
    If you want Sophia to join your panels, contact her on LinkedIn or email info@techfornontechies.co
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    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
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    Why Tech for Non-Techies isn't for everyone
    To hear what Liz Jin, a lawyer at Google, has to say about working with Sophia, watch this video.

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    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 17 min
    122. What's a Digital Mindset & how do you get one?

    122. What's a Digital Mindset & how do you get one?

    To be digitally savvy, follow the 30% rule – this is the minimum threshold that gives us just enough digital literacy to thrive in the tech age, says Professor Paul Leonardi.
    “To have digital transformation in your company, you don’t need to know how to code, but you need to know enough about coding to be dangerous. This means being able to talk to the people in your organisation who are working with your codebase, so you can understand the opportunities and challenges of your platform,” says Professor Leonardi. “When you are getting a recommendation from a data scientist, it is only ever based on available data. Most data that are available are easiest to et and we systematically bias those data and overlook those metrics that may be just as valuable or more important to our decision making, but are excluded from the process because we never digitised or collected them,” advises Professor Leonardi. Whenever looking at a report from a data scientist, ask “What else is there that could be relevant to our decision that we are not counting or seeing?” Top 3 areas everyone needs to understand to succeed in the Digital Age: Understand the data ecosystem (learn about this on the podcast) Understand how our communications have changed as a result of digital technologies Make sure that your organisation is a learning organisation because digital technologies are always evolving Resources mentioned in this episode:
     
    Book: The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI by Paul Leonardi & Tsedal Neeley Podcast episode: 108. How to work with a data scientist, interview with Dr Catherine Breslin  Join our next FREE training
    Thrive in the Tech Age! You will learn:
    The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to combine tech & business skills to have a great career Live online: 26 October 2022, 12 pm EDT / 5 pm BST
     
    -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
    -----
    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar.. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 53 min
    Five things you can do to thrive in the Tech Age

    Five things you can do to thrive in the Tech Age

    If you want to have a great career today, you simply have to Speak Tech. But, taking courses is not enough. You must combine learning with smart actions to make your investment pay off.
    Here are five action steps you can take today to thrive in the Tech Age:
    Get involved with a tech start-up: if you have specialist expertise, offer to become an advisor to a start-up so you can learn how digital innovation works from the inside. For example, if you are a lawyer, offer your legal expertise in exchange for sitting in product meetings as an observer. Get involved with an accelerator: this is like point one, but instead of offering your expertise to a specific start-up, offer it to an organisation that helps start-ups. angel investment networks are also another useful route to follow here. Create your own tech focussed meet-ups: This is especially useful if you want to learn and build your network in a particular niche. For example, if you work in a real estate investment fund, host events with start-ups and corporate innovators who are inventing new products in this space. By being the moderator of these discussions, you grow your knowledge, build your network and expand your personal brand. Go to the innovation department or the product team and ask them what they are working on. One of my students did this. Juliet Eysenck was a journalist at the Telegraph Media Group in the UK. She built relationships with the digital product team and ended up pivoting her career to become a product leader. Listen episode 11. How to Transition into Product Management for Non-Techies with Juliet Eysenck to hear how she did it. Look at your existing LinkedIn connections, find people who are working in technology innovation and contact them. Remember, this contact does have to work in a tech company. They could be like Juliet, working on the digital side of a traditional business innovation. Ask these contacts to meet up so you can ask them about their work. You might make new friends or rekindle friendships, while building knowledge for your career. Join our next FREE training
    Thrive in the Tech Age! You will learn:
    The top mistake non-technical leaders make when it comes to tech Leadership case studies from Netflix & Microsoft How to combine tech & business skills to have a great career Live online: 26 October 2022, 12 pm EDT / 5 pm BST
    Join here. -----
    If you like learning about how tech products and profits get made, you'll like our newsletter.
    It's funny too. Sign up here.
    -----
    Tech for Non-Techies clients  Reach senior leadership positions in Big Tech firms Lead digital transformation in established businesses Create tech businesses as non-technical founders Pivot into careers in venture capital If you want to have a great career in the Digital Age, then APPLY FOR A CONSULTATION CALL.
     
    What happens when you apply for a consultation call:
    Sophia and her team will look through your application. If they genuinely think Sophia could help you, you will get a link to her calendar. You will have a 20 – 30 minute call to discuss your goals and see if you are a good fit for each other.  If we establish that Tech for Non-Techies courses + coaching could help you and believe we would enjoy working together, we will discuss a relevant approach to suit you. The aim of the call is not to sell you on anything that is not right for you. We both win if you get results, but we both lose if you don’t. We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
     
    Say hi to Sophia on Twitter and follow her on LinkedIn.
    Following us on Facebook, Instagram and TikTok will make you smarter. 

    • 17 min

Customer Reviews

5.0 out of 5
22 Ratings

22 Ratings

Checo_ ,

A personal MBA program

There’s so much value and knowledge in each and every episode. So much so that I see Tech for Non-Techies as my own personal self paced MBA program. I truly do see this podcast as a prepper or preview for my future application to a school of business.

As a CS grad I learn so much about the business side of things. Sophia’s speaking tone gets the attention of us techies that tend to have ever-wandering minds. There’s many times that I have to “put the code down” and rewind to a the last nugget of knowledge because she knows how to emphasize where’s she’s giving the listener value.

Arlie K ,

Many thanks from an aspiring techie!

Tech for Non-Techies truly lives up to it's name! Each episode is value packed without being overwhelming. The conversations happening here are second to none - highly recommend!

malfoxley ,

Great show!

Sophia, host of the Tech for non-Techies podcast, highlights all aspects of tech, entrepreneurship and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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