19 episodes

The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?

The Survival to Thrival Podcast survivaltothrival

    • Business
    • 4.9 • 9 Ratings

The missing link to unlock growth for B2B companies is Go-to-Market Fit. In each episode, the authors of the Survival to Thrival book series - Tae Hea Nahm and Bob Tinker - discuss with journalist-turned-PR Helen Croydon, the key concepts underpinning their books. If you are an entrepreneur anywhere on the enterprise startup journey, the Survival to Thrival Podcast is for you. In the beginning, it is simply about Survival-- how not to die? With luck and hard work, it becomes about Thrival-- how do we win?

    Why should you be a first customer?

    Why should you be a first customer?

    Ashwin Ballal, EVP and Chief Information Officer at Medallia, talks to hosts Tea Hea Nahm and Bob Tinker about why he loves being a first customer.


    While it can be a risk, being a first customer can also bring huge rewards; if the product solves your company’s urgent pain, it will give your team the opportunity to champion a brand new product and become a ‘customer hero’.

    • 28 min
    How do you win your first customers?

    How do you win your first customers?

    Authors Tae Hea Nahm and Bob Tinker share more wisdom from the Survival to Thrival book series. This time, how to win your first customers.


    It’s illogical for any customer to want to be your first one so founders can get around that by making sure they deliver real value, make their customers a ‘teaching customer’, and ensuring the product elevates a customer's career.

    • 18 min
    How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market

    How Kyum Kim, co-founder of Blind, successfully took the Korean app to the US market

    Hosts Tae Hea Nahm and Bob Tinker are joined by Kyum Kim, co-founder and Head of US Operations at Blind. Kim shares how they were able to move to the US with no network and successfully expand the Korean anonymous professional networking platform to the US market. Plus how hosting Silicon Valley parties helped the business grow.

    • 30 min
    Implementing GTM Fit in the real world

    Implementing GTM Fit in the real world

    Jacco van der Kooij, founder of Winning By Design, has worked with more than 800 startups solving sales marketing challenges. He speaks with host Tae Hea Nahm about the common Go To Market stumbling blocks and how to get you and your team to fix them.

    • 27 min
    Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth

    Introducing Unlock: A New Resource for Finding GTM Fit and Unlocking Growth

    Hosts Bob Tinker and Tae Hea Nahm announce the launch of Unlock, a new open-source resource for finding Go To Market Fit and unlocking growth. Unlock is a deep dive into the four-step formula to find GTM Fit, and is the practical guide to complement the Survival to Thrival book. In this special episode, Bob and Tae Hea explain how and why Unlock came about and why they want listeners to get involved.


    Check out Unlock here: unlock.survivaltothrival.com. 

    • 21 min
    GTM Strategy for Europe Vs America: What are the differences?

    GTM Strategy for Europe Vs America: What are the differences?

    Hosts Tae Hea Nahm and Bob Tinker are joined by guest, Christof Baumgartner, an experienced CRO. They discuss the differences, which  startups should know about, between going to market in Europe and America and how to change the GTM Fit playbook.

    • 26 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

Freddafinger ,

Great nuggets for people building startups

Having read the books I can say the podcast continues to amplify the key ideas. Bob has pragmatic yet quirky style which when coupled with Tae conceptual ideology is a winner.

BillSomers12345 ,

Survival to Thrival

Take Hea is one of the deepest thinkers I’ve ever run into on the topic of growing successful BtoB startups. This is a must listen!

Chasfromohio ,

Leading remotely-full of practical suggestions

Great discussion on the practical aspects of building culture and teamwork that withstands distance. Some pointers on how technology can help, but the key think is management intent not to let remote work be a disadvantage.

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