Marketing is the Product Podcast Marketing is the Product

Business is picking up, and we need a minute to catch our breath! We're wrapping up season two of the Marketing is the Product Podcast, and we'll be back in a few months with season 3! 

See you soon!

----------------------------------------------

Like what you hear? You can read more from us at https://marketingistheproduct.com.

Want to book a consult with us? Visit https://pangeamarketingagency.com to get started.

SEO and SEM expert Eric Seropyan is the founder of This Is My South Bay. Eric’s expertise is unique in that he specializes in international hyperlocal SEO helping founders, entrepreneurs, business leaders, and small business owners make sense of searchability and marketing on the web.
Join us this week as we get a masterclass in SEO from Eric, as well as actionable steps you can take to improve your business's rankings in Google. 
You can also check out his website. Social media includes Facebook, Twitter, Instagram, and LinkedIn.

30s - Eric’s introduction 
1:00 - What is This is my Southbay and what do you do there
2:20 - What is SEO
9:30 - What is search engine marketing and how does it differ from  SEO
17:00 - How to determine what keywords to target 
22:00 - Tracking keywords from competitors 
23:45 - What did it look like getting your business going?
26:00 - Evaluating change in the industry 
33:45 - What does it mean when someone means “the algorithm changed”
37:00 - Importance of reviews 
40:30 - What can a business owner do today to rank better in search engines 
50:00 - What eric is passionate about 
52:45 - Final thoughts 

Maureen Mwangi grew up in Kenya where entrepreneurship was not the norm. In fact, her mom and dad were the only entrepreneurs she knew. As a little girl, Maureen listened with fascination as they discussed their product strategies around the dinner table almost every night.

Today, Maureen is one of the most sought-after brand growth experts because of her unique track record for launching and scaling recognizable brands. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting. She may not be a “shark” just yet but she’s the big fish her clients need to become market leaders in their category with real, data-driven brand growth strategies that stand the test of time. This work fuels her passion-project: Taji Foundation - a non-profit organization she created to support boys in Kenya to get the education they need to lift their families out of poverty and build generational wealth.

- From Maureen's Bio

Join us as we dive into Maureen's story, how to build a brand, and the steps you can take to improve your business.

Show Notes
40s - Maureen’s introduction
4:00 - What did you learn from your parents in regards to entrepreneurship
10:37 - What were the events following your education here in the US
14:50 - What do big brands know that growing brands might not know
18:45 - How does business to business marketing differ from business to consumer marketing
22:40 - Tips to financial freedom: lessons from Maureen’s mentor
29:00 - Talking more about Maureen’s passion project: Taji Foundation
33:40 - Advice when thinking about starting a business: getting it off the ground 
38:40 - What Maureen is passionate about aside from work
44:30 - Reflection on life, perspectives, and final thoughts…   

Check out Startward Consulting. Also on Facebook.

Parker Stevenson is a Partner and the Chief Business Officer at Evolved Finance.

Evolved Finance is a bookkeeping and business education company dedicated to helping online entrepreneurs create profitable and healthy businesses.

Join us this week as we talk to Parker on the ways that you can keep your business healthy and thriving!

Evolved Finance: LinkedIn, Facebook, Twitter, Instagram.


Show Notes:

0:10 - Introduction 
2:00 - Where and how did you get started?
7:00 - Golf and San Diego 
10:00 - Evolved Finance: what is bookkeeping?
15:30 - What mistakes do you see business owners make in bookkeeping?
20:15 - Setting a foundation for success: steps to make finances easier 
24:20 - Advice to better prepare for struggles in business 
34:20 - How much should a small business owner pay themselves 
39:30 - Expenses to keep in check and how to do that
47:35 - How did COVID-19 impact Evolved Finance 
51:00 - Final Thoughts and where to find Parker

Ever heard of renting chickens?

This isn't just some far-fetched idea, it's a business - and a very successful one at that.

Homestead Phil and Homestead Jenn are the founders of Rent the Chicken. They specialize in renting egg-laying chickens to people looking to bring one food source closer to their table. 

Join us this week as we talk about what their business is, how it works, and how they came up with this idea!

Rent the Chicken website: http://www.rentthechicken.com/
Rent the Chicken social media: Facebook, Instagram, Twitter, Snapchat (RentTheChicken)


Show Notes:

0:30 - Homestead Phil and Homestead Jenn Intro
2:00 - Where did this idea come from?
8:00 - Homesteading ... What does it involve?
17:00 - Renting vs. Adopting... What do you see?
23:00 - Running a business
28:00 - What the delivery process is and the challenges you face?
37:00 - What was the takeaway from last year?
42:00 - If you could go back in time, what would you do differently? 
49:00 - Egg creations and final thoughts

We're slammed with client work this week, so here's an episode from the vault. Join us this week as Pierson interviews Brandon on the formation of Pangea Marketing Agency.
Find out how we, as a company, got started, as well as a bit of Brandon's backstory.