The Launch Lab Podcast Liz Melville

Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out!
That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022!
I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to!
If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm!
 
[2:00] Why the cost of advertising seems to rise around this time of year.
[4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years?
[7:00] Should you be considering running ads on a different platform, outside of Facebook?
[11:40] We need to be relying less on website audiences, but what should we be doing instead?
[17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes?
[19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms.
 
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Are you struggling to get customers through your evergreen sales funnel?
What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast!
My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting!
Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your ideal customers and a whole bunch of others!
Are you ready to have customers flooding to your evergreen webinars and buying into your programs? Then you need to click on play now and have a listen of what Jackie has to say!
 
[3:30] Why do you want Jackie's eyes on your funnel for 0.3 seconds?
[6:20] How does a master persuader get into the niche of examining and supporting evergreen webinar funnels?
[8:22] Why you should be on the lookout for money leaks!
[12:33] How important is sales psychology when building an evergreen funnel, that not only performs well but the way you want it to?
[14:15] What is the price of a yes versus the price of a no?
[23:20] What do your clients believe to be normal?
[28:04] Which part of the funnel should be focusing on the psychology of your ideal customer?
[32:25] How a slight disconnect in your funnel can lead to a huge issue with conversion.
[35:36] How can someone cut through confusion and overwhelm in order to identify where their funnel is going wrong and how can they fix it?
 

Operation Funnel Fix Calculator:
https://lizmelville.com/jackie
 
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Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Are you an introvert who feels as though building an awesome and profitable business is out of your reach?
You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities.
If that all sounds like you, I have some great news for you!
You can grow a successful business, online or offline, even if you’re an introvert The success club isn’t just for the extroverts!
And my special guest this week, Cat Paterson; knows exactly what to do to get you moving in the right direction, and is here to share it with you on The Launch Lab Podcast!
So whether you’re uninterested in putting yourself in front of the camera for lives or videos, don’t necessarily want to spend a ton of time connecting on a one to one basis, or; aren’t permitted to be visible because of your job or privacy concerns, this episode is perfect for you!
You can learn how to create something fantastic in spite of all of those obstacles!
Have I piqued your interest more than just a little now? Then it’s time for you to click play and learn more about how to build the business of your dreams even when you don’t feel like being around people!
 
[6:35] Why introverts aren’t necessarily shy or unconfident, and Cat Peterson is a shining example.
[10:30] When you know who you are and you play to your strengths, amazing things can happen!
[12:35] The very clever funnel Cat created to allow her to be introverted and successful simultaneously.
[18:14] How building your own profile will help you figure out the rest of your business!
[25:00] You can do what other people are doing, you just have to change it into something that YOU enjoy.
[28:00] The technology you use within your business can help you be the introvert you are meant to be, instead of trying to make yourself “fit’.
 
More From Cat!
 
Website: www.straighttalkingginger.com
 
Instagram: www.instragram.com/catpatersonstg




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To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen?

The thought of "passive" income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business?

In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen!

Do you keep finding you get caught up in the myths of how easy it is to move to an evergreen model too? Well, I’m even going to debunk a few of those myths too!
Ready to discover whether an evergreen webinar truly does give you "passive" income? It’s time to figure out if going evergreen is the right move for you and your business!
 
[6:40] What exactly is an evergreen webinar?
[8:00] Time is of the essence with evergreen sales! Are you keeping things timeless?
[9:05] Does the funnel at the end of your evergreen process actually convert?
[12:05] What is the best way to keep traffic moving through your evergreen funnel?
[14:45] How important is live interaction?



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To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"!
Just the changes to Instagram alone can leave you feeling overwhelmed! 
And this is where my special guest, Samantha Parker, comes in. 
Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue!
Since Sam has been helping me with my own Instagram account, I’ve decided to ask her ALL THE QUESTIONS that I’ve been dying to ask.
This high paced episode covers A LOT, including: 
Where to start What content is best for repurposing How her team approaches Instagram for their clients and themselves What is the difference between all of the available posting styles! Instagram has been growing in popularity among entrepreneurs, course creators and business owners - and if you've been looking for a simple guide on how the heck you should get started, click play... you won't need to look any further! 
 
[5:02] Where do you take your first step with Instagram?
[8:32] How do reels differ from stories? And how do you use both effectively? 
[12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to?
[14:04] How does Samantha’s team approach Instagram?
[17:00] Where do you put your core content, and how do you use this to repurpose for other post options?
[19:00] The benefits of using an IG Live Room. 
[21:20] What is the deal with hashtags, and how do you choose "good ones"?
[30:02] How do you overcome the fear of video and gain confidence to use it on Instagram?
 
Catch up with Samantha!
https://www.instagram.com/thesamanthaparker/
https://www.thesamanthaparker.com/link-in-bio
 
Join the Facebook Community
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To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!

Do you struggle to know where to start when it comes to "all things tech" in your business?
You want to generate leads and send them on the journey to becoming paying customers, BUT you don't quite know how to do it!
Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience!
Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed!
In this episode of The Launch Lab Podcast, we fall down the technology rabbit hole and talk about:
Where business owners should start when it comes to implementing tech into their processes How to choose the right tech solutions The minimum requirements to set up your customer journey, and Common mistakes to avoid! Save yourself a lot of time, hassle and future frustration by clicking play and start listening to this episode now!
[6:55] Is tech so challenging that most people can’t do it? 
[8:15] Where should a business owner start when it comes to implementing technology and funnels in their business?
[12:07] How do you go about selecting the right technology to get the job done?
[15:27] What are the minimum requirements for setting up a customer journey and getting yourself out there to begin making sales?
[18:55] Are there shortcuts people can take to learn the basics of tech and funnels at an accelerated rate? When should someone consider handing those roles to someone else?
[22:25] What are some common mistakes people make behind the scenes of their funnels?
 
Toni’s website: https://tonimartin.co
 
Toni’s Tech Vault: https://tonimartin.co/training-vault/
 
Join the Facebook Community: https://lizmelville.com/group



To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!