Success in business and life is a constant back-and-forth of charting your course and taking the consistent steps everyday to move you forward. Both ... are critical.
My guests on this show range from entrepreneurs starting from scratch to leaders of companies looking to scale.
For me, a show like this is all about joining forces with my guests to dig deep and create something new for you - whether that's a small insight that gets you unstuck ... or a path of massive growth through customized marketing and creative sales initiatives.
Welcome ... to Strategy + Action.
Ep29 Jackie Bese - The Power of Innovative Marketing
Today on the show, Strategy + Action = Power of Innovative Marketing
Today, we're talking to Jackie Bese. I'm so excited to have him on the show. I've known Jackie for several years now from Dallas and he is such a great guy. He's somebody who really knows marketing and has been running his agency, Atomic Design & Consulting, for almost 20 years now.
I wanted him on the show to talk all things marketing. kind of narrowed it into inbound a little bit but we spent a big part of the episode just digging into the state of digital marketing right now - what's working well and also some really good overall business tactics that so many people miss when they're trying to grow their company, like how to cultivate the assets you already have in your existing clients before trying to get new customers in the doors.
We all want the new, right? The new client. The new marketing tactic. And those things are great and important. But there are some tried and true elements to business that really help you grow, so be on the lookout for those as well as some incredible stories that Jackie has of some really unique marketing initiatives he's done recently for his clients.
Make sure you check out Jackie's agency at https://www.atomicdc.com/
Ep28 Garrin Bulani - Showing Up Like a Pro On Camera
Today on the show, Strategy + Action = Showing Up Like a Pro on Camera
I had to add a little layer of style here today because I knew my guest was going to bring it, and he did! Garrin Bulani is on the show today, and with his company, Deskrig, he's helping all of us look better on camera.
In this world of constant Zoom meetings, video content marketing, having to network remotely: appearance matters.
How you show up matters.
I think we all grasp that concept when we go to work or we go to a networking event and (maybe) we show up to our Zooms decently in that regard.
But now, how our camera image looks, how the lighting looks, how the audio sounds ... there's a level of professionalism that just matters, whether we want it to or not.
If you embrace it and you level up your game in that area, it can be an incredible competitive advantage.
Garrin walks us through some of the ways he helps people with all of this, not just the technical setup but actually walking them through how to show up better on camera, create content, all of that. But we also dig into several areas that you probably haven't thought of in terms of using that competitive advantage.
Ep27 Michelle Hecht - Purposeful Reinvention
Today on the show, Strategy + Action = Purposeful Reinvention
I'm so excited to bring you this interview with Michelle Hecht.
She is an incredible salesperson who has gone all-in on answering that "pull" from inside to finally own her superpower of teaching and guiding people on the "human" aspect of selling and doing business.
I am so grateful to Michelle for allowing this conversation of reinvention to go to the deep level it deserves.
Starting over (better said: "moving to your next level") is hard. There's no way around it so why not approach it with that mindset and take it step by step in order to avoid the overwhelm that can come so easily as a result.
Michelle gives us insights on how to take that first step of reinvention, embracing your true self, and the importance of listening to that inner calling.
Ep26 JP Clement - Using the Power of Data for Marketing Innovation
Today on the show, Strategy + Action = Innovating Your Marketing with Data.
I'm excited to bring you this interview with JP Clement. He is the CEO of Boomtime, a digital marketing agency with a hyperfocus on data. They are data centric in everything they do from the time a client comes on board, all the way through a campaign through, to six months down the road to the wrap-up of a client engagement and really digging into it.
So many of the insights around their approach just blew me away. One of the biggest, though, was how they tell a story around the data, both internally and with their clients. Data is great, but without the context of how it applies to your business and what to do with it, it's not much of an asset.
And another really impressive aspect of their agency is their internal proprietary software - Fuse. It's a marketing differentiator, which we get into, but also, it's used to run their entire agency and is why they can do so as efficiently as they do.
And we just have a blast talking marketing like we did offline after connecting a couple of weeks ago on LinkedIn. So enjoy two marketing nerds kind of geeking out and diving deep on the power of using data to exponentially grow your marketing results.
Ep25 Chris M Walker - Fast-Action as a Competitive Advantage
Today on the show, Strategy + Action = Using Fast-Action as a Competitive Advantage
The great Chris M. Walker is on the show today!
Chris is a powerhouse in the world of search engine optimization with his Superstar SEO brand and Superstar Academy. But in the last couple of years he has expanded his entrepreneurial empire rapidly.
In fact that's what I want to talk to him about today - the speed of that expansion and how he's done it. From starting a massive freelancer marketplace, Legiit, to expanding that recently with Legiit Leads, Audiit, ContentPress, and a recent acquisition of Snapt.
I'm so impressed with who Chris is - from his strong work ethic to how much he cares for other people. I had the good fortune to have Chris on The Jason Croft Show a few years ago and I've been ecstatic to see his rapid growth as he applies that drive to every business he starts.
We dig into:
Building a two-sided marketplace.
Starting a new company/offering to grow an existing one.
The pros and cons of adding a SaaS solution to your business.
The critical skills needed to scale from freelancer to business owner.
Make sure you check out this episode and then reach out and connect with Chris to see how one of his many brands can help your company.
Ep24 David Shaw - Innovating with the Department of Defense
Today on the show, Strategy + Action = Innovating with the Department of Defense
You probably aren't having daily conversations around spiral-based signal modulation. But I promise you, once you grasp the size of the impact it can have on our world, you're going to sit up and take notice.
David Shaw is on the show today. He is a co-founder and the Chief Commercialization Officer at Astrapi, a National Science Foundation-funded company that is the leader in this revolutionary method of communication, spiral-based signal modulation.
Astrapi's tech isn't some incremental improvement on the speed and security of our communication technologies. This is a complete shift at the core of all of it.
Besides being a great guy I've had the good fortune to know for several years now, I wanted to bring David on the show to share this incredible tech Astrapi is building, plus dig into what it's like as a "dual-use" company: servicing both the private sector and the US Government.
David walks us through the pain points and the benefits to working with the government and when a company should consider doing so.
Don’t miss it!
Always a great source of new ideas and motivation!
So excited for this series!
Jason and Johnathan are a fun combo that will provide a ton of value on each episode.