95 episodes

This show was built to be the ultimate resource for expert coaches and consultants like you to build your brand, grab the attention you deserve, and break out of the murky waters of sameness.

You'll learn how the top consultants are growing their businesses and get access to the latest tools and resources so you can save your time and energy for doing the work that matters - serving your clients.

Welcome to Strategy + Action.

Strategy + Action Media Leads

    • Business
    • 5.0 • 3 Ratings

This show was built to be the ultimate resource for expert coaches and consultants like you to build your brand, grab the attention you deserve, and break out of the murky waters of sameness.

You'll learn how the top consultants are growing their businesses and get access to the latest tools and resources so you can save your time and energy for doing the work that matters - serving your clients.

Welcome to Strategy + Action.

    Ep94 Clay Hicks - The Mindset Shift To Change How You Think About Networking Forever

    Ep94 Clay Hicks - The Mindset Shift To Change How You Think About Networking Forever

    What if we told you the key to scaling your business is not complicated marketing tactics or big budgets, but simple human connection?



    In this captivating episode, Jason Croft sits down with Clay Hicks, the founder of H7 - a rapidly expanding B2B networking platform with members in 45 states, as well as Canada, Australia, England, Croatia, El Salvador, Columbia, Philippines, Italy, and India.



    Clay shares the powerful mindset shift that allowed him to grow from a single location in Cincinnati to a nationwide phenomenon, all through intentional networking and word-of-mouth.



    You'll discover his deceptively simple "Connect, Serve, and Ask" philosophy that has members lining up to be a part of the H7 movement.



    Learn how asking thoughtful questions, serving others first, and having the humility to ask for help created a community of champions who propelled Clay's vision forward.



    Forget the outdated "follow the rules" networking approach - this fresh perspective will make you rethink everything you thought you knew about building relationships that fuel real business growth.



    Whether you're an entrepreneur, consultant, or simply looking to level up your networking game, you'll love this conversation with Clay.



    Grab a pen and get ready to be inspired by Clay's infectious enthusiasm and the remarkable results of living out timeless principles with unwavering commitment.

    • 39 min
    Ep93 Chad E. Foster - Building Resiliency and What to Do With It

    Ep93 Chad E. Foster - Building Resiliency and What to Do With It

    What if your biggest setback was actually your biggest advantage?



    In this episode of Strategy + Action, host Jason Croft sits down with Chad E. Foster, a man who refused to be defined by his circumstances. Diagnosed with a condition that left him blind by the age of 21, Chad's story could have been one of despair. Instead, it's a narrative of triumph, a journey from victim to visionary. Chad doesn't just share his story; he dissects the very fabric of resilience, offering listeners a blueprint to forge their own path through adversity.



    Jason Croft draws out the essence of Chad's message, making it accessible and actionable for everyone. Whether you're a leader looking to inspire your team, an individual facing your own set of challenges, or simply someone who loves a story of triumph against the odds, this episode is for you.



    Chad's insights are not just theoretical; they are forged in the crucible of real-life challenges. From his decision to attend Harvard Business School to his success in the corporate world and his impactful work as a speaker and author, Chad embodies the message he shares. His book, "Blind Ambition," is not just a memoir; it's a manual for anyone looking to build resilience in their own lives.



    This episode of Strategy + Action is an invitation to challenge your limits, step out of your comfort zone, and transform your life's toughest moments into your greatest victories. Join Jason and Chad as they explore what it means to truly live a resilient life.



    Dive into this episode for a journey that promises not just to inspire but to equip you with the tools to navigate your own challenges with grace, strength, and unwavering determination.

    • 47 min
    Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice

    Ep92 Becky Jolly - Outsourcing Your Social While Maintaining Your Brand Voice

    One of the biggest challenges in outsourcing your social media content or your client's content is keeping your "voice" when someone else is creating it.

    In this information-packed episode of Strategy + Action, host Jason Croft digs deep with entrepreneur Becky Jolly on the ins and outs of outsourcing social media and content creation. Jason sets the stage by asking Becky about her journey into social media marketing and how she "found" herself as an entrepreneur after discovering a knack, passion, and talent for crafting branded content.

    Becky then dives into the nitty gritty of what to look for when bringing on a social media consultant, stressing the importance of finding someone who takes full ownership and has a clear onboarding process mapped out. Jason asks thoughtful questions about maintaining brand voice and personality when outsourcing, which Becky addresses by highlighting her tactics of deeply researching each client and shaping voice collaboratively.

    They also dig into the importance of remembering that even in the B2B (Business to Business) world that Becky does a lot of work in, it's critical for the businesses and anyone creating content for them that it's still all about Humans to Humans. The most effective B2B marketing appeals to the people within an organization rather than treating that company as just an entity.

    Other topics Jason and Becky explore include the value of improvisational skills in content creation, establishing formulas and structures to spark creativity, putting "anchor points" in your schedule to boost productivity, and more. Becky also outlines ideal customer profiles for her agency and directs listeners to her website to learn more.

    Whether you're considering outsourcing social media or simply want an inside look at how it works, don't miss this engaging back-and-forth between Jason Croft and social media expert Becky Jolly.

    • 35 min
    Ep91 Deborah Southgate - Overcome Your Biggest Challenges (Turn Them Into Projects)

    Ep91 Deborah Southgate - Overcome Your Biggest Challenges (Turn Them Into Projects)

    In this insightful episode of Strategy + Action, host Jason Croft has an in-depth conversation with Deborah Southgate about applying project management principles to personal development. Jason sets the stage by sharing how he met Deborah in the Brand Builders Group community and was impressed by her unique approach to coaching people through major life changes.



    Deborah then shares her powerful personal story of reaching a low point in her late twenties when her health, relationships, and work-life were all unraveling. After realizing she needed to take control, Deborah drew on her professional project management skills and began viewing her personal growth as a project with defined goals and action steps. This allowed her to methodically work through getting her health back on track, starting a business, meeting her husband, and finding happiness again.



    Jason does an excellent job guiding the discussion and drawing out the details of Deborah's "Project You" methodology. He highlights how it provides helpful structure while still being customized for each person's unique goals. Deborah explains the step-by-step process, from initiating the project and setting goals to developing a realistic plan, managing risks, tracking progress, and celebrating wins along the way.



    This is a fascinating conversation about an innovative approach to personal development that could help many feel "unstuck" and make meaningful progress in their lives.

    • 44 min
    Ep90 Nick Kennedy - The Audacity to be Successful

    Ep90 Nick Kennedy - The Audacity to be Successful

    Welcome to Episode 90 of "Strategy + Action" with your host, Jason Croft. In this captivating interview, we dive deep into the incredible entrepreneurial journey of the remarkable Nick Kennedy.



    In the first half of this power-packed podcast, Nick shares his awe-inspiring journey, starting very simply as a college student selling pancakes out of his dorm room. A keen problem solver from the outset, Nick realized he could create solutions and help others along the way. He takes us through his remarkable trajectory, from being part of a company that sold a check-in kiosk business for eight figures to launching and selling a thriving private plane subscription service company, Rise.



    However, Nick's journey doesn't stop at entrepreneurship; it's just the beginning. Discover how he transitioned into executive coaching for CEOs, where he helps leaders not only confront their emotions but also focus on personal and professional growth. Nick's insightful take on leadership is that it's not just about external strategies but, even more importantly, about understanding one's own emotions and being introspective to make a positive impact on the world.



    In the second part of this engaging interview, Nick delves into the critical role of a coach and the profound value of having someone guide you through your challenges. He differentiates between offering advice to friends and coaching clients, highlighting how clients are more likely to heed advice due to the financial investment they've made.



    Nick shares a personal anecdote about his collaboration with Jason to create the transformative "Seven-day Audacity Challenge." This challenge revolves around making audacious decisions to drive personal growth. It's a journey of empowerment and self-discovery that Nick believes is essential to unlocking one's full potential.



    The interview further emphasizes the pivotal importance of having a coach or mentor who can challenge you, helping you navigate both your personal life and your career. Nick's firm belief in the power of audacity and taking calculated risks is evident throughout the discussion as he draws on his own life experiences.



    Nick Kennedy goes on to describe his coaching practice, focusing primarily on "tip-of-the-spear" leaders, individuals who are responsible for their organization's payroll. His services extend to one-on-one coaching and a remarkable group coaching program, the "Kennedy Leadership Program."



    In addition to his coaching services, Nick generously offers a treasure trove of free resources, including his informative newsletter, transformative courses, and a valuable book he authored, "The Good Entrepreneur." The book not only provides valuable insights and a deeper look at his story but also offers actionable tasks to guide you on your journey to becoming a better entrepreneur.



    Don't miss this extraordinary episode and make sure to check out Nick's newsletter, courses, and book, "The Good Entrepreneur," to ignite your own path to success.

    • 47 min
    Ep89 Elle Petrillo - Elevate Your Personal Brand and Skyrocket Sales

    Ep89 Elle Petrillo - Elevate Your Personal Brand and Skyrocket Sales

    Are you ready to supercharge your personal brand and take your business to the next level? In this insightful episode of Strategy + Action, host Jason Croft sits down with the wonderful Elle Petrillo, a branding and sales expert from Brand Builders Group. Together, they dive deep into the world of personal branding and sales strategies that can transform your entrepreneurial journey.



    In the first part of the interview, Elle shares her invaluable insights into personal branding and its paramount importance in today's digital landscape. Discover how Brand Builders Group helps mission-driven messengers, including entrepreneurs and service-based professionals, solidify their online reputation and become household names in their industries.



    Elle and Jason emphasize that it's not just about getting more leads; it's about focusing on what's next for the clients you already serve. Learn how to navigate the ever-changing world of sales and develop a resilient mindset that can handle rejection with grace. Elle's wisdom will reshape the way you approach sales conversations, ensuring you ask the right questions to uncover your potential customers' concerns and provide tailored solutions.



    In the second half of the interview, Elle delves into the art of sales, breaking down crucial tactics and strategies that can skyrocket your success. Discover why letting your customers speak without interruption is a game-changer and why tracking and analyzing your sales process is a must for growth.



    Elle also shares the eight key components of a successful sales system, from lead generation and nurturing to closing deals and promoting through testimonials. Whether you're an experienced entrepreneur or just starting out, this episode will provide actionable insights to enhance your sales approach and brand building journey.



    Elle's expertise extends to helping you prevent those pesky "maybes" in sales and mastering the art of closing through effective questioning and objection handling. Plus, learn the secrets of upselling and building a referral process that can unlock new revenue streams for your business.



    Are you ready to amplify your personal brand, drive consistent, high-quality leads, and make a more significant impact in your field? Elle's insights will guide you on your path to success. So, don't miss out!



    To take the next step in your personal branding journey, connect with Elle Petrillo and her team at Brand Builders Group. Schedule a complimentary 60-minute call with one of their strategists to gain clarity on your goals and unlock your roadmap to success. You can also find Elle on LinkedIn and Instagram.



    Don't let your personal brand stay in the shadows. Elevate your brand, transform your sales game, and unleash your full potential with the guidance of Elle Petrillo and Brand Builders Group. Start your journey to success today!

    • 42 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

bhersley ,

Don’t miss it!

Always a great source of new ideas and motivation!

iAMrussell2020 ,

So excited for this series!

Jason and Johnathan are a fun combo that will provide a ton of value on each episode.

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