11 episodes

Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.

MyndShyft Scott Gillum

    • Business
    • 5.0 • 1 Rating

Scott Gillum, Founder & CEO of Carbon Design, interviews experts on topics like connecting with buyers, motivating audiences, and navigating the constantly changing context for sales and marketing. Combining his experience as an agency head, CMO, and strategic consultant with his incorrigible curiosity, Scott asks questions his guests haven't considered to unlock fresh insights for sales and marketing leaders.

    Ep.11 How to productize professional services IP with Eisha Tierney Armstrong

    Ep.11 How to productize professional services IP with Eisha Tierney Armstrong

    Today Scott will be talking to Eisha Tierney Armstrong, CEO of Vecteris and author of Productize. Eisha and Scott discuss how organizations can transition to more customized services and how to shift their mentality. Eisha gives us a sneak peek on topics she discusses in her new book Productize.  Productize emphasizes the importance of creating a product that is an urgent and expensive problem that customers know they have.
     
    Resources talked about in the episode:
    Guest Book: Productize: The Ultimate Guide to Turning Professional Services into Scalable Products

    • 34 min
    Ep. 10 How to Get a Better Return From ABM With Usman Sheikh

    Ep. 10 How to Get a Better Return From ABM With Usman Sheikh

    Today Scott will be talking to Usman Sheikh founder and CEO of xiQ. xiQ is an artificial intelligence for B2B sales and marketing. xiQ unifies the core capabilities and functions that are required to operate in account-based marketing. Using AI smarts to help decision-making faster, bigger, better, and more precise. Usman Sheikh will explain how to create a successful marketing strategy to improve your performance. 
     
    Resources talked about in the episode:
    Guest Website: XIQ 

    • 34 min
    Ep. 9 Brand Transformation with Leslie Tullio

    Ep. 9 Brand Transformation with Leslie Tullio

    Scott will be discussing marketing and brand transformation with Leslie Tullio.  Leslie Tullio is Chief Marketing and Communications Officer at McDermott, Will & Emery. Leslie explains what it takes to build a strong brand with vision, strategy, and good objective data. All it takes is a pinch of courage to transform your brand.
     
    Resources talked about in the episode: Guest Social Media: LinkedIn

    • 32 min
    Ep. 8 The Future of Selling with Dr. Howard Dover

    Ep. 8 The Future of Selling with Dr. Howard Dover

    Scott will be discussing the future of selling with Dr. Howard Dover.  Dr. Howard Dover is a director, center of professional sales, and professional sales coach. Dr. Dover explains what makes a successful salesperson and how to succeed in the sales industry. They also discuss the future of the business to business selling and where marketing is headed after the pandemic.
     
    Resources talked about in the episode: Guest Book Coming 2021: The Sales Innovation Paradox  Guest Social Media: LinkedIn

    • 43 min
    Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez

    Ep. 7 Remote Work and Working in Costa Rica with Antonio Ramirez

    Pixal506 is a tech company based out of New York and Costa Rica. Antonio Ramirez, CEO of Pixal506, sat down with Scott to discuss remote work and working in Costa Rica during COVID19. Antonio Ramirez gives tips on creating award-winning websites and how to set your website up for success.
     
    Resources talked about in the episode: 
    Guest Website: Pixal506

    • 29 min
    What CMOs Need to Know About Cyber Security with Patrick Kehoe

    What CMOs Need to Know About Cyber Security with Patrick Kehoe

    Cybercrime has increased during the COVID-19 pandemic posing a business problem for CMOs given the amount of technology marketing teams control. In this episode, Scott discusses the challenge with Patrick Kehoe, CMO of Coalfire, a cyber risk assessment firm.  Here are some of the things heads of marketing should be concerned about:
    remote teams accessing customer databases microsites and websites content management systems "off the radar" landing pages "If you haven't been breached, it's likely a matter of when, not if, so you have to stay proactive," says Kehoe. 

    • 24 min

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