312 episodes

When it comes to sales, you can either sink or breakthrough to the next level to become a top performer.

Salespeople come from all walks of life and some of the most successful sellers have the most interesting sales stories.

We dig into their background to uncover what makes them successful and get tactical with the sales skills that have made them stand out in their sales careers.


We bring on sellers in all different stages of their sales careers and cover a broad range of sales topics from Mindset, Cold Calling, Social Selling, Selling with Video, Outbound sales techniques, Enterprise selling strategies, Podcasting for sellers, and sales leadership topics from the world's best sellers.

You can count on new guest interviews every Monday, Wednesday, and Friday as well as short sales tips from Collin Mitchell every Tuesday & Thursday.

We help that this podcast help helps you transform the way you sell and if you enjoy the content please write us a review, and share the show with your friends and sales colleagues.

Sales Transformation Salescast

    • Business
    • 4.9 • 1.1K Ratings

When it comes to sales, you can either sink or breakthrough to the next level to become a top performer.

Salespeople come from all walks of life and some of the most successful sellers have the most interesting sales stories.

We dig into their background to uncover what makes them successful and get tactical with the sales skills that have made them stand out in their sales careers.


We bring on sellers in all different stages of their sales careers and cover a broad range of sales topics from Mindset, Cold Calling, Social Selling, Selling with Video, Outbound sales techniques, Enterprise selling strategies, Podcasting for sellers, and sales leadership topics from the world's best sellers.

You can count on new guest interviews every Monday, Wednesday, and Friday as well as short sales tips from Collin Mitchell every Tuesday & Thursday.

We help that this podcast help helps you transform the way you sell and if you enjoy the content please write us a review, and share the show with your friends and sales colleagues.

    #312 S2 Episode 181 - LEARNINGS AND EARNINGS: AJ Bruno On Understanding Sales And Compensation With Quotapath

    #312 S2 Episode 181 - LEARNINGS AND EARNINGS: AJ Bruno On Understanding Sales And Compensation With Quotapath

    Sometimes as a seller, we get confused about how our compensation is calculated. And this is a problem that AJ Bruno’s business, Quotapath, offers a solution. Collin Mitchell welcomes AJ in this latest episode of Sales Transformation to talk about his personal sales experience and how he and his co-founders came up with the idea behind Quotapath.


    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

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    HIGHLIGHTS

    AJ's sales journey
    Sales as a way of learning business
    Success in sales through a mindset shift
    Common mistakes by sales starters
    Important learnings from selling experience
    Understanding your compensation with Quotapath

    QUOTES

    AJ: “Sales will give you that background, that skill set, and learning how to operate a business. There is nothing closer to running a company than learning how revenue works in an organization.”

    AJ: “All these limiting beliefs. I don't have enough money, I'm not old enough, I don't have the right education to start my own company, It's all b******t.”

    AJ: “I really gotten into a lot of experience by being curious and by trying to hone my craft of not just a seller, or a teacher or a mentor, but also in just like, understanding how the world works and how different business models work.”

    AJ: “Sales is a craft sales is something you have to train on for years and years and years.”

    AJ: “One is, as a seller, you have a compensation plan, you need to understand it, like just full stop, you should understand it. The second is you should get paid correctly.”

    Connect with AJ and find out more about him in the links below:

    AJ’s LinkedIn: https://www.linkedin.com/in/ajbruno3/
    Quotapath LinkedIn: https://www.linkedin.com/company/quotapath/
    Website: https://www.quotapath.com/

    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 25 min
    #311 S2 Episode 180 - NEVER SAY NEVER! Handling Rejections Like A Boss

    #311 S2 Episode 180 - NEVER SAY NEVER! Handling Rejections Like A Boss

    Rejection is not the end of the line. That is the focus of Collin Mitchell in this latest episode of Sales Transformation. Tune in today to find out with Collin why is it important to remember that objections should not be taken personally, and instead make it a learning experience, leading you to your success in the near future.

    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

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    HIGHLIGHTS

    Objection is universal
    Don't take it personally
    Rejections should not affect your self-worth

    QUOTES

    Collin: “A lot of successful sellers or even entrepreneurs in their story, typically, in some point of their professional journey, or their sales journey. They have some sort of job, where they're met with dealing with a lot of objections.”

    Collin: “I highly recommend that you start asking for feedback from people that have told you no because you might learn something.”

    Collin: “The key thing is here to remember, even if you do absolutely everything, right. You still might get a no and they're not rejecting you.”

    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 4 min
    #310 S2 Episode 179 - I CAN SEE CLEARLY NOW! Josh Ruff On Breaking The Mold, Building Clarity, And Serving Others In Sales

    #310 S2 Episode 179 - I CAN SEE CLEARLY NOW! Josh Ruff On Breaking The Mold, Building Clarity, And Serving Others In Sales

    Collin Mitchell welcomes Josh Ruff in the latest episode of Sales Transformation! Josh is a Principal Sales Enablement Trainer at Beekeeper, a company that transforms the way frontline businesses work by helping companies ditch paper and manual processes to improve employee engagement, retention, and performance.

    Josh will be sharing his sales story, complications caused by insecurity, and owning your success. He will further explain why it is important to have clarity when it comes to accepting the outcome of your sales activity.


    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

    Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

    HIGHLIGHTS

    Josh Ruff's sales story
    Selling as a performance driven role
    How insecurity complicates sales
    Owning your success
    The need for creativity

    QUOTES

    Josh: “I'm like most people in sales. I never thought I'd be in sales.”

    Collin: “But at the end of the day, like it's still sales, it's a performance driven role. And so but you know, I think there's, there's people that are on kind of opposite sides of the spectrum of what that really means.”

    Josh: “If you find someone and they love it, but the timing is not there, or their boards not behind them, or the product just doesn't line up with really what they're trying to accomplish, you've gained clarity, you haven't really lost”

    Collin: “The goal is to give the other person a good damn experience, regardless of the outcome.”

    Josh: “We need more creativity. We mean no more diverse thought in this industry. Be creative had tried this. What about that? Why haven't we looked at this?”


    Connect with Josh and find out more about her business in the links below:

    LinkedIn: https://www.linkedin.com/in/josh-ruff/
    Website: https://www.fluint.io/

    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 28 min
    #309 S2 Episode 178 - OH YOU’RE INTERESTING! How to Become Interesting To The Prospect’s Eye

    #309 S2 Episode 178 - OH YOU’RE INTERESTING! How to Become Interesting To The Prospect’s Eye

    INTEREST BEGETS INTEREST.

    That is the focus of Collin Mitchell’s latest episode of Sales Transformation. Collin will be explaining why talking less and listening more make your prospect more interested and invested in you. Collin further explains the common mistake done in conversations and what are the ways for you to show your customer that you are always there to listen.


    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

    Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!


    HIGHLIGHTS

    The "Listening > Speaking" Equation
    Asking good questions
    The common mistake of assuming
    Challenge your prospect by digging deeper

    QUOTES

    Collin: “As a seller, you can be more interesting to your prospects. And the way that you can do this is you can show that you're genuinely more interested in them a few things on how you can do this is to ask good questions, and actually do more listening than you do speaking.”

    Collin: “The best sellers know how to speak less, and listen more.”

    Collin: “What questions you ask or what questions you don't ask, will be affected in a potentially negative way. If you've made an assumption that is not accurate.”

    Collin: “Remember this one thing, when you're asking questions when you're talking with prospects, always challenge yourself to just go a little bit deeper.”


    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 5 min
    #308 S2 Episode 177 - WE ARE THE CHAMPIONS! Nate Nasralla On Committed Champions In Sales Processes

    #308 S2 Episode 177 - WE ARE THE CHAMPIONS! Nate Nasralla On Committed Champions In Sales Processes

    Sell WITH your Buyers NOT TO them. This is the advocacy of Collin Mitchell’s latest guest, Nate Nasralla. Nate is the founder of Fluint.io, a company dedicated to helping you create a committed champion for every B2B deal in your pipeline.

    Nate and Collin will be discussing why it is important to have a champion involved in the sales process and how it’s done. Tune in now and learn more in the latest episode of Sales Transformation!

    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

    Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

    HIGHLIGHTS

    Nate's sales story
    Big challenges in sales
    Internal meetings in the rep's absence
    Creating problem statements
    How to deal with re-circling follow-ups

    QUOTES

    Nate: “I kind of got into sales by creating building things. And I realized pretty quickly in my first startup experience that if I want to continue building products, you have to sell them and generate revenue because that's what keeps a company going.”

    Nate: “It's not during a sales meeting, where the buying decisions are happening, it's during the internal meetings where the buyer or one person on the buying team, the champion is going back in there actually pitching our product in their own words.”

    Nate: “One practice that I've gone deep into over my career that's been super helpful with this is creating problem statements. Usually, what I found going back to kind of this topic of, how do you create and then enable a champion to sell with you, they're competing against all this other stuff internally.”

    Nate: “There are two kinds of parts in it that I think about the first is cost. And then the second is consequences.”

    Nate: “I don't need to actually invest a lot of time and creativity into my follow-up. It's just the consistency or the volume of follow-up, that's going to get a reply, both of which are just totally off base.”


    Connect with Nate and find out more about her business in the links below:

    LinkedIn: https://www.linkedin.com/in/natenasralla/
    Website: https://www.fluint.io/

    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 29 min
    #307 S2 Episode 176 - MIND YOUR MANNERS! Great Sales Rooted In Exceptional Manners With Samantha McKenna

    #307 S2 Episode 176 - MIND YOUR MANNERS! Great Sales Rooted In Exceptional Manners With Samantha McKenna

    Collin Mitchell will be having a lot to unpack today as he welcomes Samantha McKenna, a former VP of sales at LinkedIn and a 5-time sales record breaker, to talk about what really drives great sales. “Sam” as many people call her, is known for being an advocate for exceptional manners in every selling opportunity, will be sharing her story and how her sales philosophy applies to the industry. Watch out, tune in now to the latest episode of Sales Transformation!

    Join Our Free Podcast Community HERE!

    Want to solve a leaky sales funnel? Get Signup for your Free RevenueGrid trial HERE!

    Want Your Reps Hitting Quota in 2022? Get Your Wingman Free Trial HERE!

    HIGHLIGHTS

    Sam's sales story
    Turning down sales for the first time
    The struggle of fitting in and standing out
    Taking care of your sales team
    Courtesy and manners in sales communication

    QUOTES

    Samantha: “What was interesting when I got in that role, which really changed the lens for me about sales, was it this is about helping people.”

    Samantha: “You also have to have faith in yourself what you bring to the table and the person that you are.”

    Samantha: “Number one, just make sure that your quotas are realistic. Number two, for reps, when you're thinking about your number, what I would advise you and how I've always been so consistently successful, is I figure out how to hit my number by myself.”

    Samantha: “Help them make more money by making them more effective at their jobs.”

    Samantha: “Just think about when you do your reach out, you know, are you just being human?”

    Samantha: “Tell me specifically what you do. And let's see if I can find somebody who can buy from you or wants to take a meeting with you, even if it's not us.”

    Samantha: “You got to build that resiliency some said at some point and we're not all getting out if you can't take the heat as they say.”


    Connect with Samantha and find out more about her business in the links below:
    LinkedIn: https://www.linkedin.com/in/samsalesli/
    Website: samsalesconsulting.com

    Connect With Collin on LinkedIn

    Want to Start, Grow or Monetize Your Podcast? Book a Free Strategy Call HERE!

    • 28 min

Customer Reviews

4.9 out of 5
1.1K Ratings

1.1K Ratings

DynTastic ,

Such a good sales podcast.

I have listened to dozens of tales podcast, and this is one of the absolute best I have ever heard. Please keep it up, and great job on the content guys!

Darnell Brown ,

Collin’s helping me step my sales game up

I really dig the contrast of very short episodes interspersed with longer-form interviews - all based around the broad topic of sales. Collin’s got a smooth demeanor and an approachable style which makes for easy listening of proven gems.

As an avid content creator, I don’t feel like I’m naturally gifted at sales when I need to be intentional about selling something I’ve created. But once I learned to look at sales through a different lens - via the insights of podcasts like Collin’s - my perception and fluency with sales changed.

The education continues. I’m just grateful that this podcast is helping me sharpen my tools!

SuccessF ,

Top Sales Podcast Out Right Now

Collin does an amazing job on giving daily sales tips to help every day sales people perfect their craft. If you’re in sales this should be at the top of your listening list.

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