iDigress with Troy Sandidge Troy Sandidge

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it.
This episode is Part Two of the conversation that pulls from a live interview webinar with Agorapulse.

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?
This a question that has stunned many marketers but Darryl Praill, CMO at Agorapulse, decided to ask for my take on it.
This episode is Part One of a Two-Part conversation that pulls from a live interview webinar with Agorapulse.

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. The full recording with answers from all of the panelists is in the show notes.

Adaptability = Survivability = Sustainability. The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.
But just stating that obvious fact and taking real action to make that a reality are two separate things. The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what everyone wants more of: money.