
270 episodes

Nicky And Moose The Resonance Network
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- Business
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4.9 • 219 Ratings
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A weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics, and thought processes of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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After Show (Bonus) - From Business Therapy to Content Therapy: Embracing New Creative Frontiers
In this episode, Moose brings up the idea of content experimentation and shares his struggle with feeling bored with content creation. He seeks Nicky's expertise on how to navigate this challenge without violating the norms and best practices established in his industry. They explored the concept of vlogging and how to balance creative expression with maintaining a professional image.
Takeaways:
- Experimenting with new content formats and approaches can reignite creativity and combat boredom.
- Balancing experimentation with what has worked in the past helps maintain audience engagement and satisfaction.
- Creating a separate page or platform for new passions or interests can prevent brand confusion while pursuing personal desires.
Content creation can sometimes become routine and lead to boredom. However, by embracing content experimentation, stepping outside of established norms, and finding the right balance between familiarity and novelty, you can inject new life into your content. So, go ahead and explore new creative frontiers while staying true to your brand and audience. -
How To Be A Full-Time Content Creator: A Guide For Beginners
In this episode of Nicky and Moose, they discuss how to effectively brand or rebrand your business with intentional strategies.
What You Will Learn
Branding Vs Rebranding
Skills For Full Time Content Creating
What Collaborations With Creators Looks Like
Strategies To Grow Your Brand
What’s Poppin!
Nicky shares her thoughts on how Vidiq has an advantage over ChatGPT. Vidiq has the ability to write detailed scripts for YouTube primarily. You can also create and download videos for B-roll from the voiceovers produced with this game changing Ai tool. To learn more, visit the website with the link below.
https://vidiq.com/nickyandmoose/
Moose shares how Adidas made 170 million in revenue from leftover Yeezy products even after his antics were viewed bad in the publics eye. He also shares the importance of assessing the risk of collaborating with creators that can provide high revenue.
Creator Of The Week
Corey B.
Corey repurposes entertaining side by side videos about food combinations! Check out his videos that generate high amounts of views on his platforms below.
Instagram - Corey B
Tik Tok - Corey B
Blueprint For Success - Rebranding Or Evolving?
Rebranding Changes
Audience
Message
Values & Beliefs
Focus Strategy For Your Brand
Visibility
Make target audience clearer
Strong brand message
Content
Distribution
Refined messaging
Necessities For Full-Time Content Creating
Product development. Need transactions.
Storytelling and branding marketing. How does your brand differentiate from competitors?
Know how to sell & convert services into sales.
How to speak effectively to your audience.
Leadership. Where are you leading your audience?
Have fun with it!
This Or That - Can You Teach Success?
Questions
1) Do you believe you can teach success?
2) What are your thoughts on the mindset of a successful brand being duplicated?
Listener Perks
1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm
2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!
3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully. -
Creator Ave: The 80-20 Rule - A Simple Yet Powerful Tool for Creators
In today's Creator Ave, Nicky And Moose are discussing the 80-20 rule and how it can be a powerful tool for creators.
For those who may not be familiar, the 80-20 rule is a principle that states that roughly 80% of effects come from 20% of causes. In other words, a small amount of effort can often lead to a disproportionately large impact.
As creators, we can use this principle to our advantage by focusing our efforts on the most impactful 20% of our work. This can help us to maximize our success and get the most out of our creative efforts.
In this video, we'll be exploring some practical ways that creators can use the 80-20 rule to improve their work and achieve their goals. We'll also be sharing some success stories from creators who have used the 80-20 rule to take their careers to the next level. -
After Show (Bonus) - Building a Strong Foundation: Delegation and Trust in Business
In this episode of the Nicky and Moose After Show, Nicky and Moose dive into the topic of navigating the business side of being a creator. They explore the challenges of trust, control, and finding the balance between saying and doing the vision. With personal anecdotes and insights, they discuss the importance of letting go without being completely absent, the need for checks and balances in small businesses, and the significance of being present even as a business owner.
Takeaways:
- Trust is the foundation of successful delegation.
- Finding ways to stay connected and informed without micromanaging is key to fostering growth and development.
- Implementing systems and processes that provide regular reports and updates can help you stay connected to your business without being physically present all the time.
Being a creator and business owner requires a delicate balance of trust, control, and delegation. Finding the right approach for your unique circumstances can be a challenge, but it's important to avoid extremes. By navigating the struggle and building a strong foundation, you can create a thriving business that aligns with your values and goals. Stay tuned for more insights and discussions on the Nicky and Moose After Show. -
Is The Creator Economy Really Fake?
In this episode of Nicky & Moose, they discuss what’s needed in order to maximize the most out of your value.
What You Will Learn
Dj Khaled’s Marketing Scheme
How To Increase Your Brand Value
How To Price Your Brand
How To Prioritize Important Business Dialogues
Creator Of The Week
Don Cuddles
Nicky’s dog Don Cuddles has emerged on Instagram to showcase his pawsome adventures! Be sure to follow for more behind the scenes clips.
Tik Tok - Don Cuddles
Blueprint For Success - Value In Brands & Business
Build interest before introducing a product to potential customers. Spend intentional time on developing a marketing plan.
Have a business behind your social media accounts. Generate business behind the following you’ve built.
Can your content help bring more awareness to a product with your loyal following?
Have a vision and mission statement for your brand. That’s a key component for consistent focus & growth.
“People are gravitated towards the experience you can provide.”
Do you have evidence that supports the asking price of the value being offered?
Your Content Should Display
Great energy
A Storyline
Call To Action
Interest To Viewers
Story Telling
An Illustration Of How You’re Different.
Pricing Your Brand
Underpricing your product can create uncertainty.
Correct pricing attracts ideal audiences that will use and benefit from your service.
This Or That - Are 50/50 deals the Most Fair?
What do you deem valuable?
Evaluate opportunities with the bigger picture in mind.
50/50 is ideal when it’s fair for both parties.
What are your thoughts on 50/50 deals?
Listener Perks
1) Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm
2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to deeperthanthebrand.com to learn more and get started today!
3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to flightassessment.com to learn your personality superpower and how to use it for successfully. -
Creator Ave: Building Your Team for Brand & Business Growth
In this episode of Creator Ave, Nicky and Moose dive into the topic of building a team for brand and business growth. They provide unique insights into the mindset, behaviors, and driving force behind successful people and brands.
Key Takeaways:
Partnerships and Collaborations: The hosts emphasize the value of partnerships as a way to build a team. They highlight that partnerships can be as effective as traditional hiring and stress the importance of finding people who align with your vision and are reliable.
Clear Communication and Responsibility: Nicky and Moose discuss the significance of clear communication within a team. They emphasize the importance of taking responsibility for mistakes and avoiding blame-shifting. Stepping up and admitting errors creates a supportive and productive team dynamic.
Finding the Right Team Members: The hosts discuss key attributes to consider when selecting team members, such as reliability, alignment with the brand's values, and a balanced focus on both community and business. They also mention the potential of joining existing teams if building your own proves challenging.
Tune in to this episode to gain valuable insights on team-building strategies that can accelerate personal brand and business growth.
Customer Reviews
Dropping Gems
Keep it up! I’m definitely catching the gems y’all are dropping!! Thank you
Wow! Episode 129 Was Fire 🔥
I listen every week. I have been growing my e-commerce business for a while, but recently started a coaching program for new business owners to teach the fundamentals. This episode about self doubt was so impactful. I love when you mentioned the only way to silence or quite down self doubt is to keep working and prove to ourselves that we can accomplish our goals. Also I loved the part about remembering why we started and that the main focus is to serve the people not focus on ourselves. This is so powerful and helpful.
Great content
I have been listening to you guys for a little bit. I caught on to the duo late but been following Nicky on ig for a while. I am currently not subscribed to get the bonus footage but I have plans in place where I will be at the top of next quarter. Keep up the great work thanks for all you do. It is appropriated.