114 episodes
Marketing With Empathy® Sarah Panus
-
- Business
-
-
4.6 • 32 Ratings
-
Marketing With Empathy® helps content marketers more confidently navigate the world of brand storytelling (and with heart). Host, and 20+ year expert, Sarah Panus, helps you confidently create winning brand storytelling strategies that connect with/help your audience driving YoY growth for your company and yourself. Top 5% of all marketing podcasts, and member of Marketing Podcast Network.
Get a behind-the-scenes look at how companies are attracting upper-funnel leads that drive lower-funnel results through storytelling. Giving you insights on actual strategies and tactics you can use to connect with your own audiences; improve brand storytelling results; and grow your professional skills (i.e. the pep talks we all need). Think of it as a content marketing jam session mixed with chicken soup for the soul.
Themes: brand storytelling, content marketing, storytelling marketing, consumer behavior, creativity, professional development, sanity, love your job, content strategy, marketing, advertising, editorial content strategy, influencer marketing, social media marketing
-
Summer Content Insights for Adults, College Students, Kids & Elderly
EP 113. Empathy insights to improve your Summer storytelling content. What do U.S. adults, parents, college students, young kids, and maturing elders look for during the Summer, and what stresses them out year-round? Listen to these insights to see if they spark any content ideas, or tweaks to help your Summer content better resonate with your target audience(s).
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/summer-content-insights-for-adults-college-students-kids-the-elderly-episode-113/
(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Boost Internal Support for Your Company's Content - Joe Pulizzi
EP 112. What steps can you take to get more internal support and buy-in for your content? Content marketing legend, Joe Pulizzi, joins Sarah to discuss the huge advantages that come from deploying an internal education plan to drive better long-term results. What you can do to help get more internal support for the content marketing work you do/want to be doing.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/boost-internal-support-for-companys-content-joe-pulizzi-episode-112/
(FREEBIE) 8 MISTAKES TO AVOID WHEN CREATING CONTENT MARKETING STRATEGY: https://view.flodesk.com/pages/64540b5e2597edecbb9925e9
Learn more about your ad choices. Visit megaphone.fm/adchoices -
8 Mistakes to Avoid When Creating Content Marketing Strategy
EP 111. Sarah explains eight mistakes to avoid when creating your content marketing strategy. Avoid these to make your content plans that much better.
SLACK COMMUNITY: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/8-mistakes-to-avoid-when-creating-content-marketing-strategy-episode-111/
(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How StoryBrand Clarifies Marketing Messages
EP 110. What is the StoryBrand marketing framework, and how can it help you clarify your marketing messages so you stop wasting millions of dollars and thousands of hours talking about the wrong things? Why does Sarah love this framework so much she decided to become a Certified StoryBrand Guide herself? Sarah answers all your Qs, so you can decide how to infuse StoryBrand to help make your content marketing clearer and more effective every single day.
SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/how-storybrand-clarifies-marketing-messages/
(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Creating Superfans, Brittany Hodak
EP 109. Turn your customers into lifelong advocates -- SUPERFANS! Brittany Hodak tells you how, from her Creating Superfans book, including: the SUPER model, how to exceed expectations, and the important role every employee can play in brand storytelling. Plus, Brittany's giving you the first four chapters for free!
SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/creating-superfans-brittany-hodak-ep-109/
(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices -
How to Be More Influential - Gordon Glenister
EP 108. How can you become more influential at work? International influencer marketing expert and author, Gordon Glenister joins Sarah with advice to help you in your career. Look at competitors for content insights to inform your own content strategy; your circle of friends; and tips to network and build your community with other influential people.
SLACK: JOIN free Marketing With Empathy® Slack community to connect and network with other brand storytelling pros, like yourself at https://view.flodesk.com/pages/63f2abe2a48787c3c5ff62ab
SHOW NOTES: https://www.podpage.com/marketing-with-empathy/blog/managing-influencer-marketing-and-becoming-more-influential-yourself-gordon-glenister-ep-107-108/
(FREEBIE) 3 WAYS TO IMPROVE YOUR CONTENT STRATEGY THIS YEAR: https://view.flodesk.com/pages/6161f93cc71e8685f183c63e
Learn more about your ad choices. Visit megaphone.fm/adchoices
Customer Reviews
Insightful and Informative!
You have to give Marketing with Empathy a listen! Sarah is the authority on marketing in a way that connects with people. Her episodes are always so full of value, and she's just fun to listen to! Keep up the great work!
So insightful!
I love the approach Sarah takes to marketing. So many times, we get wrapped up in the latest tricks and tactics, and we forget that we’re simply trying to foster a real, EMPATHETIC human connection. Thanks, Sarah for the great content!
Smart & Insightful
Besides being a heck of a lot of fun to listen to, "Marketing with Empathy" is helpful, insightful and smart. Sarah is so successful because she researches her guests & their areas of expertise just like a professional journalist. She takes time to know the material, any differentiators and even challenges her guests have had along the way. Her earnest, positive attitude matched with years of marketing experience, both inside brands and as an external partner, are invaluable.