The CMO's Guide to Everything Laura Cuttill

We welcome Rachel James, CMO of Applaud, to the podcast to discuss the importance of creating value for your potential customers with your B2B marketing and ensuring that your marketing efforts support your company's goals.

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In this jam-packed episode, we are joined by Business Advisor of the Year and Entrepreneur of the Year Daniel Priestley to discuss a topic that is very relevant to all marketers - predicting future trends.

We welcome Sarah Salimi, CMO of Spave and Startup Mentor for DivInc, to the podcast to discuss what it takes to build a high-performance marketing team and strategy for a startup company. Other topics covered include ways to continue your education as a marketer and the rise of the giving back culture in the marketing industry.

With a diverse background of experiences, one thing has been consistent for Preston Bornman - the ability to solve problems. Join us as we chat with Preston about his problem-solving mindset, his variety of experiences, and how it has prepared him for his role at Vanquish Carbon.

There is something to being able to roll up your sleeves as a marketing leader and getting involved in the trenches with your team. Join us as we chat with Ashley Estilette, the Chief Marketing Officer of Miratech, about leadership styles, continuing education as a marketer, the evolution of event models in 2022, rebranding, and much more!

Join us as Yosef describes B2B marketing strategies from a venture capitalist's perspective. The efficiency of capital is critical in startup and early growth stages, driving every decision. Yosef shares tidbits on achieving those efficiencies both in big-picture marketing strategies and tactical campaigns.