Have You Got 5 Minutes‪?‬ Rebecca Roberts & Harriet Small

We welcome Scott Field, Director of Communications at the British Olympic Association, onto this episode. We discuss how communications were led for Tokyo 2020, how TeamGB maintained momentum during the pandemic and how the story was told despite there being no crowds and limited access for press. 
Building a career in sport, having worked at football clubs, the FA and now with TeamGB, we ask what the common misconceptions are about establishing a comms career within sport - namely, having an encyclopedic knowledge about a team or sport being essential, when actually good communications skills are the priority. 
@scottjfield 
https://www.teamgb.com/ 
 
This is our last episode of Season3, a mini season for 2022! We are currently working on plans for Season 4 and if you'd like to get involved as a guest, partner or sponsor please email info@threadandfable.com 

This episode we speak with Alexa Heinrich on accessible social media. Alexa founded Accessible Social outside of her 'day job' as Social Media Manager for St. Petersburg College in Florida. 
With so much content being shared across social media by brands and organisations, the gaps in accessibility are ever apparent, something we wanted to explore with Alexa and understand why as communicators, we should all be building accessibility into our strategies as business-critical, not just as an add-on. 
We find out how we can all improve our own social feeds and where we can go to get more help. 
@HashtagHeyAlexa
https://www.accessible-social.com/
Alexa is also co-founded of Social Media Tea, which is both a hilarious and often heart-warming community of examples, thoughts and issues among those working within social
https://socialmediatea.com/home 
https://www.instagram.com/sippinsocialtea
Alexa mentions
https://twitter.com/thewheeloftime 
https://twitter.com/USCPSC 
Jeep's creative captions https://www.newsweek.com/turn-your-tvs-closed-captioning-surprise-new-jeep-ad-1680056#:~:text=Jeep's%20Super%20Bowl%20LVI,throughout%20their%20time%20on%20screen. 

If anyone had predicted everything that's happened in 2022, we'd be surprised!
We recorded this live episode as a session at CommsHero week and talked about how to move with the tide of change; both from a broader sense and how that shapes the work we do as marketing and communications professionals, as well as professionally and personally. 
https://commshero.com/ 
We mention...
Changes with Annie Macmanus https://podcasts.apple.com/gb/podcast/changes-with-annie-macmanus/id1465937091 
Jim Hemerling, how to lead in constant change https://www.ted.com/talks/jim_hemerling_5_ways_to_lead_in_an_era_of_constant_change 
Worcester Warriors owners blame fans and players https://www.telegraph.co.uk/rugby-union/2022/09/30/worcester-warriors-players-staff-brink-losing-jobs/
Trainwreck: Woodstock '99 on Netflix https://www.netflix.com/gb/title/81280924 
Instagram Boycott 2022 https://www.ladbible.com/news/instagram-users-vow-to-boycott-app-20220629 
 

We're back for a short and sweet Season 3, bringing you a handful of episodes to wrap up 2022 with. 
First up, we're talking about the influencer campaigns and the impact on supply chain, wondering whether (at times) marketing, comms and operations talk... 
We talk about the Adanola range that quickly ran out of stock following a Molly Mae campaign https://adanola.com/ and the Krissy Cela range, which you have to be quick or miss out on https://uk.oneractive.com/ - do these ranges effectively create a hype around them like the Crtz https://www.crtz.xyz/ brand, where drops are meant to be competitive and short lived, or are they potentially limiting customer engagement by often selling out even as a campaign begins? 
 
Rebecca may not be able to pronounce it, but we also talk about the 501% rise in searches of the Negroni Sbagliato following a viral sound on TikTok, clipped from an interview by House of Dragons stars talking about their drink of choice. Stunning. 
 
The cost of living communications focus, finds us listing some of the key principles we think are important as communicators, whether we have an internal audience or include it within external messaging. 
A blog Rebecca wrote here on the cost of living crisis impacting students as well as a mention of Dan Slee's blog focusing on public sector comms. 
 
Please rate, review and subscribe and if you'd like to get in touch you can email us at info@threadandfable or follow us on instagram @hyg5m or on twitter @HarrietSmallies and @Rebecca7Roberts 

This is a special bonus episode that features Rebecca’s best bits of season 2. 
The list of episodes that the clips are taken from 
 
Personal Success and Hyping Yourself with Lucy Werner
https://podcasts.apple.com/gb/podcast/personal-success-and-hyping-yourself-with-lucy-wern/id1550599535?i=1000528938882
 
Am I Stuck in a Rut or is it Pandemic Fatigue? And Women’s Sport with Fadumo Olow
https://podcasts.apple.com/gb/podcast/am-i-stuck-in-a-rut-or-is-it-pandemic-fatigue/id1550599535?i=1000532454752 
 
Telling the Story of Women’s Sport with Sue Anstiss
https://podcasts.apple.com/gb/podcast/sue-anstiss-telling-the-story-of-womens-sport/id1550599535?i=1000538301218 
 
Communicating Supply Issues and One Minute Briefs with Nick Entwistle
https://podcasts.apple.com/gb/podcast/communicating-supply-issues-and-one-minute-briefs/id1550599535?i=1000535499539 
 
Tech for Good with Alice Skeats from Nextdoor
https://podcasts.apple.com/gb/podcast/tech-for-good-with-alice-skeats-from-nextdoor/id1550599535?i=1000538176098
 

This is a special bonus episode that features Harriet’s best bits of season 2. 
The list of episodes that the clips are taken from 
Sliding Doors with Sam Hodges and James MacLeod https://podcasts.apple.com/gb/podcast/sliding-doors-with-sam-hodges-and-james-macleod/id1550599535?i=1000538655304 
Document, rather than create and Alex Payne, The Room - building a marketing tech business  https://podcasts.apple.com/gb/podcast/document-rather-than-create-and-alex-payne-the/id1550599535?i=1000537810843 
Oh the Glamorous and Music PR with Brenda Juliet https://podcasts.apple.com/gb/podcast/oh-the-glamorous-and-music-pr-with-brenda-juliet/id1550599535?i=1000536357574
Wellbeing at work - more than a yoga class and the revival of internal communications with Dev Mistry https://podcasts.apple.com/gb/podcast/wellbeing-at-work-more-than-a-yoga-class-and/id1550599535?i=1000531052164 
Getting leadership visibility right and creative leadership with Charles Day https://podcasts.apple.com/gb/podcast/getting-leadership-visibility-right-and-creative/id1550599535?i=1000534774447 
Asking for Help at Work and Wellness PR Guru Naomi White https://podcasts.apple.com/gb/podcast/asking-for-help-at-work-and-wellness-pr-guru-naomi-white/id1550599535?i=1000530367373 
 
@jamesmacleod https://twitter.com/jamesmacleod?lang=en        Linkedin: https://uk.linkedin.com/in/jamesmacleodcomms 
@SamHodges https://twitter.com/SamHodges                              Linkedin:  https://uk.linkedin.com/in/samhodgescomms 
Twitter https://twitter.com/alexpaynetv?lang=en                                Linkedin https://www.linkedin.com/in/arapayne/?originalSubdomain=uk 
Find Brenda                                                                                      Linkedin https://www.linkedin.com/in/brenda-juliet-nabanja-a3b9548b/?originalSubdomain=uk                                                                  Myblaqbook Instagram https://www.instagram.com/MYBLAQBOOK/    My Blaqbook https://www.myblaqbook.com/ 
Find Dev Twitter https://twitter.com/DeMistryMan                              Linkedin  https://uk.linkedin.com/in/devrmistry 
Find Charles                                                                                              The Looking Glass https://www.thelookinglass.com/                @charlesday https://twitter.com/charlesday 
Find Naomi                                                                                        Twitter: @Bambi_Nay https://twitter.com/Bambi_Nay                  Instagram: @naomiwhitecommunications https://www.instagram.com/naomiwhitecommunications/?hl=en Linkedin: Naomi White  https://www.naomiwhitecommunications.com/ 
 
Season 2 of Have You Got 5 Minutes? Is hosted by Harriet Small and Rebecca Roberts, produced by Dave Musson, Mustard Yellow Media, and brought to in partnership with Nextdoor. 
Nextdoor is the neighbourhood app used by 1 in 7 households in the UK. For more information:
Twitter: @Nextdoor_UK  Website:  https://nextdoor.co.uk/ 
 
Follow us on Instagram @HYG5MPod 
Find Rebecca: 
Twitter: https://twitter.com/rebecca7roberts
https://twitter.com/threadandfable  
Linkedin: Rebecca Roberts 
Website: https://threadandfable.com/ 
Podcast: The Hear It podcast 
Find Harriet:
Twitter: https://twitter.com/HarrietSmallies  
Linkedin: Harriet Small
Website: https://www.commsoveracoffee.com/