157 episodes

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.  

The Higher Ed Marketer Caylor Solutions

    • Business
    • 5.0 • 46 Ratings

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.  

    Book Club: The Enrollment Cliff Is Real

    Book Club: The Enrollment Cliff Is Real

    The enrollment cliff is real, and it will be here before you know it.

    If small and medium-sized higher ed institutions want to survive this drastic dropoff in traditional-aged college students, marketing teams will need to prove their brands’ value.

    For the introductory episode in our weekly review series of Bart Caylor’s book, Chasing Mission Fit, we’re joined by Chris Rapozo, Marketing Specialist at Hannon Hill. Chris helps unpack the book’s first chapter, which focuses on the enrollment cliff and what steps colleges and universities should take to ensure their survival.

    Join us as we discuss:

    [8:31] Why mission-fit strategies will be critical in enrollment marketing
    [19:19] Redefining future traditional student demographics
    [27:06] The potential impact of influencers on higher ed marketing

    Check out these resources we mentioned during the podcast:

    Chasing Mission Fit on LinkedIn LIVE with Troy Singer - April 3, 2024
    Education Marketing Leader With Chris Rapozo
    Western Interstate Commission for Higher Education (WICHE)
    ZeeMee
    Navigating the Demographic Enrollment Cliff
    The Demographic Enrollment Cliff: Forecasting the Great Dropoff featuring Tim Fuller
    Take Your Voice Back: Being Change Agents in Higher Ed Marketing featuring Carrie Phillips
    2024 Cascade User Conference Keynote

    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    • 35 min
    Why Curiosity and Innovation Are Part of the Higher Ed Promise

    Why Curiosity and Innovation Are Part of the Higher Ed Promise

    Higher education has been known for its slower pace of adoption and for often resisting change. With approaching headwinds, including the enrollment cliff, disruption of generative AI, the negative public perception of higher ed, and competition with outside players (Google, Amazon, etc.), it is more critical than ever to lean into the mission-fit marketing.   

    That’s why many institutions are turning to partners like Ologie, a higher ed branding agency that helps schools by leveraging their most important asset — curiosity.

    Fernando Bergás-Coria, Ologie’s Chief Digital and Media Officer, joins us to share how Ologie is helping schools optimize their marketing efforts through a lens of renewed professional growth and innovative strategies. 

    Join us as we discuss:

    [4:40] How higher ed red tape stunts new ways of thinking
    [14:30] A tactical approach to segmentation and personalization
    [23:31] 4 buckets for optimizing enrollment marketing outcomes

    Check out these resources we mentioned during the podcast:

    fbc@ology.com
    Think and Grow Rich by Napoleon Hill
    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    • 42 min
    AI Chatbot Personalization: Augment the Student Experience

    AI Chatbot Personalization: Augment the Student Experience

    Personalized AI chatbots used to be a muse for science fiction writers.
    But with the rapid rise of these sophisticated AI tools, the possibilities for how these bots can augment the prospective student journey seem endless.
    You can certainly hear the enthusiasm in the voice of Ardis Kadiu, the founder and CEO of Element451, as he talks about the capabilities of these futuristic assistants.
    Ardis shares how he and his team are incorporating AI chatbots into their product offerings and how schools can use them to give students the personalized attention and responsiveness they deserve.
    Join us as we discuss:

    [3:23] 3 areas of opportunity for generative AI tools in higher ed
    [12:35] Augmenting the student journey with personalized chatbots
    [27:12] The future of conversational AI and chatbot personas
    Check out these resources we mentioned during the podcast:
    Enrollify Podcast Network
    Generation AI with Ardis Kadiu
    ChatGPT
    Pi.AI
    Character.AI
    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.

    • 46 min
    How the University of Kentucky is Trailblazing Financial Literacy

    How the University of Kentucky is Trailblazing Financial Literacy

    It’s time for schools to embrace the big, audacious goals and put together a strategy to accomplish them. 
    That’s what the University of Kentucky did. They’re implementing programs that will advance student success at their institution. 
    It’s never too late to go for the challenge.
    We’re talking to Kirsten Turner, the Vice President of Student Success at the University of Kentucky. Through partnering with Fidelity, UK is empowering their students to develop early financial literacy.
    In this episode, we explore the University of Kentucky’s groundbreaking student initiatives.
    Join us as we discuss:

    [2:40] The four pillars of meaning and purpose
    [17:22] The UK student investment program
    [20:51] Why financial literacy is important for college students
    [26:22] How UK’s initiatives have positively impacted students
    Check out these resources we mentioned during the podcast:

    Kirsten.turner@uky.edu
    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

    • 39 min
    Critical Thinking and Media Literacy in the Digital Age

    Critical Thinking and Media Literacy in the Digital Age

    Teaching critical thinking is the first step to media literacy in the digital age.
    With varying perspectives, social channels, media outlets, and technological advancements knocking at our door every day, we have to remember the bigger picture.
    Being able to have challenging conversations with people with opposing views and critically analyze information allows us to grow as marketers.
    Joining our crucial conversation are Chris Davey and Bart Verhulst. Chris and Bart share findings from their extensive research into the importance of critical thinking and media literacy.
    In this episode, we delve into advancing understanding in the digital age.
    Join us as we discuss:

    [9:37] The new age of information warfare
    [15:12] Diversifying our information intake
    [23:30] Balancing the “flavor” of AI
    [37:35] How Universities can make a difference
    Check out these resources we mentioned during the podcast:

    Twin Crisis in Truth and Trust: A New Strategy for Higher Education
    The Content Trap by Bharat Anand
    Bart Verhulst on LinkedIn
    bart@presspage.com
    Chrisdavey on X
    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

    • 51 min
    Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value

    Beyond the Price Tag: Dispelling Misconceptions Around Higher Ed’s Value

    When was the last time you were at a college fair and students immediately walked away after seeing your price tag?
    It’s time to be transparent, intentional, and communicative about available resources.
    We’re challenging misconceptions and unlocking the value and opportunity of higher ed.
    Getting the ball rolling is Ken Sigler, the Director of Enrollment Management at Mount Carmel College of Nursing. Ken claims he’s “never really left college” as he’s seen higher ed from all sides.
    In this episode, we unveil the keys to unlocking how to communicate your institution's value.
    Join us as we discuss:
    [5:05] Higher ed myths and misconceptions
    [10:49] The dreaded college application
    [15:50] “Only people with good grades get in!”
    [28:59] Leaning into higher ed’s value
    Check out these resources we mentioned during the podcast:
    ksigler@mccn.edu
    siglerken@gmail.com
    To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Ed Marketer in your favorite podcast player.

    • 41 min

Customer Reviews

5.0 out of 5
46 Ratings

46 Ratings

rk1977 ,

SO much goodness!!

As someone that is seasoned in marketing but newer to the higher ed space, I’m AMAZED at the quality of content and the flow of this show. Bart and Troy do a great job as hosts and are able to get to the heart of the most compelling things that people in higher ed need to be aware of to help move their institutions forward.

Fun to listen to and super actionable!

Keep up the great work!!

M. Fontaine ,

Fantastic resource

Always learn something.

CuriousCreative22 ,

An terrific auditory marketing resource!

This team has curated a super podcast filled with beneficial and compelling content. Complimented with knowledgable and charming hosts the podcast shapes up as an excellent listen for any marketers or marketing enthusiasts!

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