173 episodes

What does it mean to engage a customer, prospect, or employee? Why does engagement matter, and what are the costs of non-engagement? In this podcast, host Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, explores the art and science of audience engagement with a wide range of experts in content marketing, internal communications, corporate communications, customer experience, and more.

Engage Your Tribe Jeremy Shere

    • Business
    • 5.0 • 14 Ratings

What does it mean to engage a customer, prospect, or employee? Why does engagement matter, and what are the costs of non-engagement? In this podcast, host Jeremy Shere, Founder and CEO of Tribal Knowledge Podcasting, explores the art and science of audience engagement with a wide range of experts in content marketing, internal communications, corporate communications, customer experience, and more.

    Differentiating in an over-saturated market w/ Liv Anderman

    Differentiating in an over-saturated market w/ Liv Anderman

    Liv Anderman, VP of Marketing at Findem, talks with Jeremy about differentiation in an over-saturated market.
    Highlights:
    How Findem positions themselves to stand out in the crowded talent acquisition industryThe importance and value of studying competitorsContent that facilitates differentiationLearn more about Findem
    Connect with Liv on LinkedIn

    • 14 min
    Using LinkedIn to grow brand recognition w/ Greg Malacane

    Using LinkedIn to grow brand recognition w/ Greg Malacane

    Greg Malacane, VP of Marketing & Customer Success at Endowance Solutions, talks with Jeremy about gaining brand recognition through LinkedIn.
    Highlights:
    Why Greg chooses LinkedIn to bolster brand recognitionThe relative value of posting on the company's LI page vs employees posting on their personal pagesThe next steps after getting engagement on a LinkedIn postLearn more about Endowance Solutions
    Connect with Greg on LinkedIn

    • 26 min
    Allocating marketing budget w/ Andy Smith

    Allocating marketing budget w/ Andy Smith

    Andy Smith, VP Marketing at Power Reviews, talks with Jeremy about allocating marketing budget.
    Highlights:
    Allocating marketing spend on new business vs. existing customersMeasuring marketing spend ROI on revenue and demo requestsPartnering with sales to better determine marketing budget allocationLearn more about Power Reviews
    Connect with guest on LinkedIn

    • 17 min
    Sales-Marketing Alignment w/ Laura Russell

    Sales-Marketing Alignment w/ Laura Russell

    Laura Russell, VP of Marketing at Adlucent, talks with Jeremy about sales-marketing alignment.
    Highlights:
    How Laura defines "alignment"How creating commitment across stakeholders results in alignmentRoles that sales can play in content creationHow misaligned KPIs can results in sales-marketing misalignmentLearn more about Adlucent
    Connect with Laura on LinkedIn

    • 15 min
    Building a marketing team w/ Steve Cummins

    Building a marketing team w/ Steve Cummins

    Steve Cummins, VP of Marketing at AirTame, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a marketing team.
    Highlights:
    Steve's strategy to build a marketing team to create an ideal cultureKey roles to consider for a positive marketing cultureStrategies for scaling up once key roles are in placeLearn more about AirTame
    Connect with Steve on LinkedIn

    • 14 min
    The marketing power of B2B podcasting w/ Joe Matar

    The marketing power of B2B podcasting w/ Joe Matar

    JoeMatar, VP of Marketing at Brazen, talks with Jeremy about the powerful marketing value of B2B podcasting.
    Highlights:
    The role the company's podcast, Talent on the Rise, plays in it's marketing strategyHow podcasting has been a useful tool for salesThe role the podcast host plays in making a connection with the audience Learn more about Brazen
    Connect with Joe on LinkedIn

    • 25 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

howardtnyc ,

Extremely engaging and valuable

Every episode's a unique take on the importance of engagement. You're sure to learn great stuff on how to cultivate great relationhips with your audiences, customers and employees!

Grptap ,

Great Insights

Great insights from guests. Enjoy hearing different perspectives on how the Engage Your Tribe.

Fftyuh ,

Orthopedic surgeon review

Expected little, learned a ton.
Lot of great tips that I am going to apply to my medical practice patient engagement.

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