B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing Jeremy Shere

In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.


Highlights:


• Content is “the kingdom”, not just the domain of content marketing teams
• The importance of collaborating with other teams can provide valuable insights and stories
• Customer success teams can offer deep expertise in the problem space
• How sales teams can be valuable partners in content distribution


Learn more about Constructor
Connect with Lauren on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really takes to create next-level thought leadership content.
Highlights:
The impact of having a lean marketing team and the need for a collaborative approachThe importance of setting writers up for successThinking like a journalist when creating contentThe need for C-suite buy-in

Learn more about Revelant Writing
Connect with Julie on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, host Jeremy Shere dives into the topic of selling the concept of content marketing internally with guest Sarah Sheehan, Senior Manager of Content Marketing at Within3. Sarah shares why it's important to do this, and examples of how she's gone about it. She also shares the ROI of content marketing, and how treating feedback as a learning opportunity can help create better content.


Highlights:
- The three reasons why it's important to sell the concept of content marketing internally
- Examples of how Sarah has gone about it
- The ROI of content marketing
- Treating feedback as a learning opportunity to create better content


Learn more about Within3
Connect with Sarah on LinkedIn

On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possible to develop and strengthen a brand. He explains the process of cultivating a brand with an example, and the importance of understanding the audience one is trying to reach, as well as the company’s core values and vision.
Highlights:
What brand cultivation meansHow to develop and strengthen a brandThe importance of a company’s core values and visionThe need for an ongoing process of cultivating a brand

Learn more about BayCreative
Connect with Arne on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just producing content at scale, and that there are certain aspects of media companies that may not be applicable to B2B companies.


Highlights:
Marketing teams behaving like media companiesMedia companies have certain constraints which lead to content like clickbait titles, biased reporting, and sensationalist headlines“What is our version of a media company?”

Learn more about ScaleCrush
Connect with Vince on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.

In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement and what B2B marketers should be thinking about in terms of preparing for changes in the industry.


Highlights:
The cookie apocalypse is coming and it’s getting harder to measure what people are doing onlineB2B marketers should be thinking about attending conferences and other upper funnel, awareness activities, as they pay back at about two times the rate of lower funnel traditional digital channelsHow to measure longer sales cycles and impressions effectively.

Learn more about Provalytics
Connect with Jeff on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.