Our LEGO® Stories is a brand new podcast brought to you by the LEGO Group. In this pilot season, we’ll be giving a peek into what we do to have a positive impact on the world and how we bring LEGO products to life. Hosted by Julie Foster, who's a member of our Communications Team, and Loren I. Shuster, our CPO and Head of Corporate Affairs.
Introducing Our LEGO® Stories
Our LEGO® Stories is a brand new podcast brought to you by the LEGO Group. In this pilot season, we’ll be giving a peek into what we do to have a positive impact on the world and how we bring LEGO products to life. Just listen…
Masters of Reinvention
Kids are always on the hunt for something new, so how do we ensure our play experiences are still relevant with the LEGO Group turning 89 years old this year. In this episode, we speak to the inventors behind LEGO® VIDIYO™, our new music based play theme that we created in partnership with Universal Music Group.
Never Too Old to Play
As George Bernard Shaw once said, “We don’t stop playing because we grow old, we grow old because we stop playing”. Our Adult Fans of LEGO® (AFOL) community figured this out a long time ago; they never stopped playing and they continue to inspire us with their amazing creations. Learn how much influence this community has on some of the decisions we make and meet two adult fans for whom LEGO play turned out to be a game-changer.
Building Digital Relationships
While kids, families and fans are building with LEGO® bricks more than ever before, most of our interactions with them have moved online. Get a peek into how we build playful and safe digital relationships with today’s consumers and teach the builders of tomorrow how to be good digital citizens. We’ll also find out why our digital team’s agile working model is a winning formula for commercial success and shopper satisfaction.
Making LEGO® Bricks Sustainable
As children shape their world with LEGO® bricks, it's our responsibility as grownups to take care of the world they'll inherit. We’ve set ourselves the ambition to make LEGO products from fully sustainable materials by 2030.
In this episode, we find out what our people are doing to meet this target, the obstacles we’re working to overcome, and our brand-new prototype, which might just hold the key to a sustainable solution.
How the magic happens
Love hearing the inside scoop on how Lego fosters creativity and builds partnerships. Straight talk.