The Creative Business Coach - Authentic and Joyful Marketing Nina Eggens

Do you ever feel like you want to throw your computer out of the window because you’ve had enough of posting content on your social media? So  m any creative entrepreneurs feel like they are wasting so much energy at promoting themselves online but without any real results. You get hardly any Likes, let alone engagement. And let’s not even mention leads and clients. It feels utterly pointless sometimes, but you still feel it is necessary to be visible online somehow. So you continue. Why does it have to be this hard? It doesn't! Let me tell you.

This podcast is a recording taken from a live video Masterclass I gave in my Facebook group. I am sharing my tips on how to write a good marketing message that attracts the right people and turns them into clients. 

I get people asking me sometimes: “Why do you give so much information away for free in your Facebook group, in your blog posts and podcast?” It is  true, I share a lot of knowledge and tips on how to market your business, and I don’t ask anything in return (well, a few likes and follows are always welcome!). Why do I do this? Doesn’t that mean that nobody will buy from me, because they can get it for free? I tell you why I do it, and how you can use this technique too in building your own audience.

How hot is your copy? Did you give your written web content a lot of deep thought, or did you quickly put something in writing, just so it had a description on the site? What story are you telling to your site visitors? How are you trying to connect to them? In this podcast, I will share some tips with you on improving your copy.

Most people who have a creative business are finding marketing hard. So unless you are already a complete wizard at Instagram and have built up an army of followers, you are probably feeling slightly overwhelmed. You are not alone. The problem is, in most cases, artists, makers, and designers are focusing too much on how to promote their products.  But instead of showing off just what you make, you should really turn it around and put the spotlight on your client. Why? Your product photography may be amazing, but that client needs a bit more nurturing in order to part with their money. I’ll tell you how in this podcast!

This podcast is for you if you are a creative entrepreneur, and you want to grow your unique business, and earn what you are worth. No more getting paid in exposure, or thinking you will only ever be able to sell your art as a  side hustle. Art is work? You bet it is! I am Nina Eggens, creative business coach, copywriter, and marketing expert. In this podcast I will talk about ways to share your unique story, how to be authentic in marketing, promote yourself without being sleazy and make money without selling your soul. Want to work with me? Visit my website  www.thecreativebusiness.coach