The Inbound Lab Podcast Network The Inbound Lab
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The Inbound Lab Podcast Network is a marketing podcast that focuses on 3 streams hosted by Derek Hovinga, Owner and Inbound Marketing Strategist at The Inbound Lab.Tune in every Thursday to get one of 3 different streams:1) The Client's Side Podcast: A podcast where in-house marketing and business owners come on to talk about their experience working with external creative firms.2) The Marketing SIliloquy: Musings from a marketing solopreneur.3) Creator Cocktail Hour: Where different creators come on to talk about their approach to content creation.
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Creator Cocktail Hour - Using "Marketing Muscles" to Grow Your Business with Mike Phillips
Mike Phillips is a solopreneur and seasoned marketing manager who has mastered using his marketing muscles to propel business growth.
With a strong focus on content marketing as his secret weapon, Mike shares valuable insights and strategies to help elevate your own content marketing game.
Show Notes:
Guest: Mike Phillips
Host: Derek Hovinga
Join the The Gym
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The Client's Side - Tech for Good with Lourdes Juan from Knead Technologies
Lourdes Juan is a Calgary-based entrepreneur and urban planner passionate about making a difference.
Lourdes wears many hats, overseeing a diverse range of companies and non-profits she founded. From the tranquil retreat of Soma Hammam & Spa to the innovative urban solutions of Hive Developments and the impactful work of Leftovers Foundation and Fresh Routes, Lourdes has made it her mission to create positive change on multiple fronts.
In this episode, we will speak about the fascinating journey of this entrepreneurial powerhouse and shine a spotlight on her latest venture, Knead Technologies. This groundbreaking initiative isn't just about technology – it's about transforming lives and addressing a critical issue: food security.
Guest: Lourdes Juan
Host: Derek Hovinga
Pizza brought to you by AB King
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Creator Cocktail Hour - Advocating for what you believe in with Tara Slone from NBC Sports
Tara Slone is a musician, television host, and journalist.
She is an inspiration who uses her voice and platform to advocate against hockey stereotypes and help hockey become more inclusive.
In this episode, we talk about her journey into broadcasting, and the importance of using her platform to stand up for what she believes in.
Host: Derek Hovinga, The Inbound Lab
Guest: Tara Slone, NBA Sports
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Creator Cocktail Hour - Finding Your Passion with Priscilla Cherry
Priscilla is a charismatic storyteller, public speaker and activist.
In this episode she comes on to talk about finding your passion, having imposter syndrome and being your authentic self.
Its an inspiration conversation.
Guest: Priscilla Cherry
Host: Derek Hovinga
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The Client's Side - Growing Your Brand with Content and Community with Katie Alvarez from Goodlawyer
In this episode, Katie Alvarez from Goodlawyer comes on to talk about Growing Your Brand with Content and Community - both of which are the heartbeat of brand success.
We learn how to foster a sense of belonging and connection among your audience, delivering content that helps customers make informed decisions around a problem and using their expertise to create a community of brand advocates.
Show Notes:
Host: Derek Hovinga
Guest: Katie Alvarez
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Creator Cocktail Hour - Crafting Compelling B2B Content with Afton Brazzoni from Scribe National
Afton Brazzoni is a journalist turned content marketing expert at Scribe National.
In this episode, she shares her insight on making content valuable and relevant to your audience. We also touch on the tricky topic of measuring success in content marketing - something Afton breaks down into simpler terms.
Show notes:
Host: Derek Hovinga from The Inbound Lab
Guest: Afton Brazzoni from Scribe National
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