184 episodes

Real Estate Excellence is a unique podcast where you will hear from the best of the best in real estate. A real estate transaction involves many individuals working in their area of expertise. Whether it is the agent, loan officer, home inspector to name a few there are many professionals involved. You will hear from the best in each of these professions and what makes them great. Tips and tricks, trials and tribulations they have all encountered and overcome to help you be the best at what you do. Whether you are an experienced agent or rookie, a homebuyer or seller, or just someone who is involved in the real estate industry in general you will benefit from this podcast.

Real Estate Excellence Tracy Hayes

    • Business
    • 5.0 • 15 Ratings

Real Estate Excellence is a unique podcast where you will hear from the best of the best in real estate. A real estate transaction involves many individuals working in their area of expertise. Whether it is the agent, loan officer, home inspector to name a few there are many professionals involved. You will hear from the best in each of these professions and what makes them great. Tips and tricks, trials and tribulations they have all encountered and overcome to help you be the best at what you do. Whether you are an experienced agent or rookie, a homebuyer or seller, or just someone who is involved in the real estate industry in general you will benefit from this podcast.

    James Hamilton: The Personal Security Risk of Real Estate Agents

    James Hamilton: The Personal Security Risk of Real Estate Agents

    Can being too polite and non-judgmental put your life at risk? Discover the crucial balance between courtesy and caution in this eye-opening podcast episode.
     
    In this thought-provoking episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with James Hamilton, a nationally recognized personal security expert and former FBI agent. Drawing from his extensive experience in protecting high-profile individuals and training new agents, Hamilton shares invaluable insights on personal safety, situational awareness, and the importance of trusting one's intuition. With a focus on the unique challenges faced by real estate agents, the conversation delves into practical strategies for assessing potential threats, maintaining a safe environment during open houses, and effectively using non-lethal self-defense tools. Hamilton emphasizes the critical role of the brain as the ultimate weapon and the need for proper training and practice to ensure personal safety. This episode serves as a wake-up call for anyone who prioritizes politeness over their own well-being, offering actionable advice to help listeners stay safe in various situations.
     
    James, a former FBI Supervisory Special Agent and national personal security expert, has over 30 years of experience protecting high-risk individuals. His expertise in violence prevention and personal security comes from roles in local law enforcement, the FBI, and a leading executive protection firm. He has safeguarded government officials and high-net-worth individuals worldwide, also training thousands on safety. James founded the FBI’s Close Protection School and served as Senior Vice President at Gavin de Becker and Associates, making him a revered figure in personal security.
     
    00:00:00 - 00:10:59 | From the Citadel to the FBI: James Hamilton's Journey
     
    Hamilton shares his background and the path that led him to become an FBI agent
    The rigorous selection process and training required to join the FBI
    The importance of having a clear history, physical fitness, and a desire to serve
     
    00:11:00 - 00:22:59 | Pioneering Protection: Developing the FBI's Close Protection Training
     
    Hamilton's role in creating a standalone training program for agents assigned to protective details
    The influence of Gavin de Becker's books, "The Gift of Fear" and "Just 2 Seconds," on Hamilton's approach
    Transitioning from the FBI to the private sector and working with high-net-worth individuals
     
    00:23:00 - 00:33:59 | Real Estate Risks: Understanding the Challenges Agents Face
     
    The startling statistics on attacks and threats faced by real estate agents
    The unique risks associated with showing homes to strangers and holding open houses
    Strategies for assessing potential clients and maintaining a safe environment during showings



    00:34:00 - 00:44:59 | Trusting Your Intuition: The Key to Personal Safety
     
    The importance of listening to your intuition and recognizing pre-incident indicators
    The story of Gabby Giffords and the missed warning signs before the shooting
    Overcoming the fear of being judgmental and learning to trust your instincts
     
    00:45:00 - 01:10:00 | Practical Self-Defense: Tools, Techniques, and Training
     
    The benefits of carrying a high-lumen flashlight and using it as a defensive tool
    Less-lethal options such as pepper spray, tasers, and their legal implications
    The importance of proper training and practice with self-defense tools
    Developing a personal safety plan and knowing your capabilities
     
    Quotes:
    "The mission is not the commission. The mission is not that it is not get a commission and sell this house. The mission is go home today alive." - James Hamilton
     
    "You will not rise to the occasion. You will default to the level of your training." - James Hamilton
     
    Connect with James:
     
    Website: https://www.hamiltonsecuritygroup.com/
    LinkedIn: https://www.linkedin.com/in/james-ham

    • 1 hr 11 min
    Caitlin Daugherty: How A Real Estate Agent Adds VALUE

    Caitlin Daugherty: How A Real Estate Agent Adds VALUE

    What secret strategies does top real estate agent Caitlin Daugherty employ to consistently deliver exceptional service and close deals in today's challenging market?
     
    In this insightful episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Caitlin Daugherty, one of the most successful real estate agents in St. Augustine, Florida. Caitlin shares her journey from the hospitality industry to becoming a top producer at DJ and Lindsay Real Estate. Throughout the conversation, she reveals the key strategies and mindsets that have propelled her to success, including a focus on customer service, thorough market knowledge, and effective communication with clients and other agents. Caitlin also discusses the importance of adapting to market changes, building relationships, and continuously learning and improving in the everevolving real estate industry.
     
    Caitlin Daugherty, a native Floridian and Realtor, has achieved an impressive $50 million in sales since 2021. Specializing in Saint Augustine, Ponte Vedra, and Palm Coast neighborhoods, Caitlin ensures real estate transactions under her guidance are efficient and enjoyable. As a buyer's relocation specialist and dedicated listing specialist, she showcases her multifaceted proficiency. Caitlin's personal approach and genuine care for clients set her apart in Northeast Florida real estate.



    00:00:00  00:13:07  From Hospitality to Real Estate: Caitlin's Journey
     Caitlin's background in the hospitality industry and transition to real estate
     The importance of customer service and treating real estate as a serviceoriented business
     Choosing the right brokerage and the value of training and support
     
    00:13:07  00:29:22  Mastering the Art of Client Relationships
     Focusing on the client as a person and understanding their needs and preferences
     The significance of followup and nurturing leads over time
     Adapting to the client's communication style and keeping both parties informed
     
    00:29:22  00:45:01  Navigating the Complexities of Transactions
     Educating clients and setting realistic expectations throughout the process
     Dealing with inspections, insurance, and other potential hurdles
     The value of a skilled transaction coordinator and leveraging their expertise
     
    00:45:01  00:58:57  Strategies for Success in a Shifting Market
     Staying informed about market trends and inventory changes
     Collaborating with other agents and building relationships within the industry
     Providing valueadded services and going the extra mile for clients
     
    00:58:57  01:19:07  Continuous Growth and Improvement in Real Estate
     The importance of humility and a willingness to learn and evolve
     Embracing challenges as opportunities for growth and development
     Advice for new agents and the significance of passion and perseverance
     
    Quotes:
     
    "It comes down to service over sales. That's what it comes down to." - Caitlin Daugherty
     
    "If you love your craft, you know, some things are gonna be like, ooh, that's a nugget, you know, I can use that."  - Caitlin Daugherty
     
    Connect with Caitlin:
     
    LinkedIn: https://www.linkedin.com/in/caitlin-daugherty-1ab480bb/
     
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    • 1 hr 20 min
    Jeffrey Levine: Be Purposeful to Break Your Lid

    Jeffrey Levine: Be Purposeful to Break Your Lid

    What does it really take to succeed in real estate, and how does one balance the pursuit of career excellence with personal fulfillment?
     
    In this episode of the Real Estate Excellence Podcast, host Tracy Hayes sits down with Jeffrey Levine, a seasoned real estate professional and the current secretary of the Florida of Realtors. With over 25 years in the industry, Jeffrey shares his journey from starting in Brooklyn, New York, to becoming a leading figure in real estate. His story illuminates the path of entrepreneurship within real estate, the evolution of the industry, and the importance of leadership, mentorship, and personal growth. Jeffrey's insights into navigating the complexities of the real estate market, coupled with his personal anecdotes, offer invaluable lessons for both new and seasoned agents.
     
    Jeffrey Levine, a Real Estate veteran since 1997, began his career in New Jersey, achieving Rookie of the Year by closing 48 buyer agency transactions in his first year. Since moving to Florida, he's been pivotal in over 10,000 sales and thousands of leases, totaling over $3 billion in volume. As a Broker Associate and Director of Productivity at Keller Williams Realty Services in Boca Raton, he leads the Lux Places & Spaces Group and oversees The School Of Advanced Realty. A Keller Williams University approved trainer, he's also served on the Florida Realtors® and National Association of Realtors® boards, contributing significantly to real estate policies and technology. Recognized with multiple awards, including Realtor® of the Year, Jeffrey holds several prestigious designations, emphasizing his extensive contributions and leadership in the field.
     
    [00:00:00 - 00:01:27] "The Genesis of a Real Estate Journey"
     
    Transition from entrepreneurship to real estate
    Importance of adaptability and seizing opportunities
    Insights into early career challenges and triumphs
     
    [00:01:28 - 00:10:33] "Leadership and Influence: Beyond Titles"
     
    Understanding true leadership in the real estate domain
    The impact of mentorship and continuous learning
    Strategies for effective team and personal growth
     
    [00:10:34 - 00:22:41] "Mastering the Market: Strategy and Innovation"
     
    The role of technology and internet in evolving real estate practices
    Embracing buyer agency and delivering value to clients
    Navigating legal changes and market dynamics
     
    [00:22:42 - 00:33:01] "Cultivating Success: The Power of Networking"
     
    The underestimated value of building professional relationships
    Leveraging agent-to-agent referrals to expand business
    Tips for effective networking and community engagement
     
    [00:33:02 - 00:53:40] "Balancing Act: Business Growth vs. Personal Well-being"
     
    The challenge of managing business success and personal life
    Implementing systems for efficiency and growth
    The importance of seeking coaching and mentorship for holistic development
     
    Quotes
    "Leadership is not about titles or flow charts. It's about one life influencing another." - Jeffrey Levine
     
    "Every single day, there's an opportunity in front of us. It's just realizing the opportunity and taking advantage of it." - Jeffrey Levine
     
    Connect with Jeffrey:
     
    Facebook: https://www.facebook.com/jeffrey.levine.50
    Instagram: https://www.instagram.com/coachjefflcc/
    Website: https://www.levinecoachingcompany.com/



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    • 1 hr 21 min
    Pamela Hoffman: Corporate Structure to Successful Real Estate Agent

    Pamela Hoffman: Corporate Structure to Successful Real Estate Agent

    Have you ever considered how a deep understanding of customer service and education in one industry could revolutionize your success in another, completely different field?
     
    In this enlightening episode of the "Real Estate Excellence" podcast, host Tracy Hayes sits down with Pamela Hoffman, a former Vice President of Global Education turned top-tier real estate professional. Pamela shares her unique journey from the cosmetics industry to real estate, highlighting how skills in customer service, problem-solving, and education can be transferable and instrumental in navigating the complex world of real estate. With a focus on understanding client needs, building meaningful relationships, and continuous learning, Pamela's story is a testament to the power of adaptability and the importance of education in achieving excellence in any field.
     
    Pamela Hoffman is a professional real estate advisor who specializes in residential real estate throughout Northeast Florida. In every transaction, she aims to make the daunting complexities of real estate simple - and is confident in her abilities to ease the transition of relocating. With over 25 years of sales, leadership, and service experience, Pamela provides exceptional service while also making the real estate process fun.
     
    Experienced senior-level executive with a demonstrated history of success working in the real estate and cosmetics industry. Accomplished business development professional skilled in Real Estate, Global Sales, Service, Retail, Team Building, Management, and Leadership.
     
    (00:00:00 - 00:15:00) The Transition from Cosmetics to Real Estate 
     
    Identifying transferable skills between industries. The importance of customer service in building client relationships. How continuous learning and adaptability lead to success.  
    (00:15:01 - 00:30:00)Building Client Relationships: The Foundation of Success 
     
     
    Understanding client needs through effective communication. The role of personal experience in connecting with clients. Strategies for maintaining long-term client relationships.  
    (00:30:01 - 00:40:00) The Power of Education in Real Estate 
     
    Continuous professional development as a key to excellence. The impact of education on client service and satisfaction. Leveraging expertise to navigate challenges in real estate.  
    (00:30:01 - 00:40:00) Navigating Real Estate Challenges with Grace 
     
    Problem-solving strategies for common real estate challenges. The importance of resilience and resourcefulness. Techniques for managing and overcoming obstacles.  
    (00:40:01 - 00:50:00) Looking Ahead: The Future of Real Estate Professionalism 
     
    The evolving landscape of the real estate industry. Predictions for future trends and how to prepare. The ongoing relevance of customer service and education.  
    Quotes:
    "I like to look for problems and tell my clients what they are, but also present solutions." - Pamela Hoffman
     
    "Being able to handle challenges as they come your way is what helps me and my clients get to a successful end." - Pamela Hoffman
     
    Connect with Pamela:
     
    Website:www.pamelahoffman.com
     
    Instagram:https://www.instagram.com/pamelahoffman_/
     
    Facebook:https://www.facebook.com/EVPamelaHoffman
     
    LinkedIn:https://www.linkedin.com/in/pamela-hoffman/
     
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    • 1 hr 23 min
    Josh Rogers: Faith, Family and Freedom

    Josh Rogers: Faith, Family and Freedom

    How can reinvention in one's career path ignite unprecedented success and influence within an industry known for its traditional approaches?
     
    In this episode of the "Real Estate Excellence Podcast," host Tracy Hayes invites Josh Rogers, a distinguished leader in the Florida real estate market known for his innovative use of YouTube and social media for lead generation. From his beginnings in new home sales to facing financial adversity and eventually emerging as a real estate influencer, Josh shares his journey of resilience, innovation, and success. His story is not just about real estate; it's about the power of adaptation, leveraging technology, and building community.
     
    Josh Rogers is renowned not only for his professional achievements but also for his deep personal commitments. Celebrating over a decade of marriage with his high school sweetheart, Sarah, from Pensacola, FL, they share a vibrant household with their four sons, aged between 18 months and 9 years, and a foster daughter who has profoundly touched their lives. Their home is a testament to a life filled with love, chaos, and unwavering faith in Jesus, who has been their constant support. Professionally, Rogers has dedicated over ten years to real estate, where his leadership has propelled his team into the top 1% in the Northeast Florida MLS, marking them as creators of exceptional client experiences.
     
    [00:00:00 - 00:15:00] The Power of Personal Branding in Real Estate:
     
    Josh's transition from traditional real estate sales to becoming a YouTube influencer.
    The importance of authenticity, leveraging video content, and the impact of personal branding.
    Understanding your audience to tailor content effectively.



    [00:15:00 - 00:30:00] Overcoming Financial Adversity:
     
    Josh's candid discussion on facing and overcoming financial challenges.
    The significance of resilience, financial literacy, and strategic planning.
    The role of mentorship and networking in navigating financial challenges.



    [00:30:00 - 00:45:00] The Role of Technology and Social Media:
     
    Insights into how Josh leverages social media and technology for lead generation.
    Embracing technology, the power of social media marketing, and the importance of engagement.
    Continuous innovation to stay ahead in the digital marketing space.



    [00:45:00 - 01:00:00] Building a Community Through Real Estate:
     
    Josh's approach to creating a community around his brand and services.
    Community building, customer service excellence, and the value of a strong network.
    The importance of giving back to the community to sustain long-term relationships.



    [01:00:00 - 01:15:00] Looking to the Future:
     
    Josh's vision for the future of real estate and his next steps.
    Innovating within the industry, the importance of continuous learning, and future trends in real estate.
    Emphasizing sustainability and ethical practices in real estate development and sales.



    Quotes:
     
    "The moment you stop learning is the moment you stop growing." - Josh Rogers
    "Authenticity is not just a buzzword; it's the foundation of trust with your clients." - Josh Rogers
     
    Connect with Josh:
     
    YouTube:https://www.youtube.com/@JoshRogersRealEstateFL
     
    Instagram: https://www.instagram.com/joshrogersfl/
     
    Website:https://www.joshrogersteam.com/
     
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    • 1 hr 23 min
    Tiffany Riley: Key to Real Estate Success is Confidence

    Tiffany Riley: Key to Real Estate Success is Confidence

    How does a former model turn her intricate journey from the runway to the real estate market into a blueprint for success and resilience?
     
    In this episode of the Real Estate Excellence podcast, Tracy Hayes and Tiffany Riley delve deep into the dynamic world of real estate, intertwined with personal growth and transformation. Tiffany shares her unique journey from modeling to becoming a top real estate agent, offering insights into the challenges and triumphs she encountered along the way. This conversation not only highlights Tiffany's remarkable adaptability and drive but also sheds light on the broader implications of career transitions, personal development, and success in the competitive real estate industry.
     
    Tiffany Riley, a seasoned Realtor with nearly a decade of experience in Jacksonville, FL, is committed to delivering exceptional real estate services. Her deep knowledge of the local market and dedication to client satisfaction ensure personalized and effective support for a range of clients, from first-time buyers to seasoned investors. With her expertise, Tiffany navigates market trends and opportunities, offering valuable insights and strong negotiation skills. Choosing Tiffany means gaining a trusted advisor who ensures a seamless experience, whether buying or selling, backed by professionalism and a commitment to exceeding expectations.
     
    [00:00:00 - 00:15:00] From Catwalks to Contracts: Tiffany discusses her transition from modeling to real estate, highlighting the skills and mindset shifts required to succeed in a new industry.



    Embracing change can lead to unexpected opportunities.
    Personal resilience is key to overcoming career transitions.
    Networking and relationships are crucial in any industry.
     
    [00:15:00 - 00:30:00] Building a Brand: Tiffany shares how she leveraged social media and personal branding to build her real estate business.



    Social media is a powerful tool for building professional relationships.
    Authenticity attracts clients and helps build trust.
    Continuous learning and adaptation are essential for growth.
     
    [00:30:00 - 00:45:00] Overcoming Obstacles: Tiffany opens up about the challenges she faced as a new real estate agent and how she overcame them.



    Overcoming self-doubt is crucial for success.
    Mentorship and coaching can accelerate career growth.
    Setting clear goals helps maintain focus and motivation.
    [00:60:00 - 00:70:00] The Art of the Deal: Insights into Tiffany's approach to negotiating deals and providing value to her clients.



    Understanding client needs is paramount.
    Effective negotiation skills are built on knowledge and experience.
    Providing exceptional service leads to repeat business and referrals.
     
    [00:70:00 - 00:75:00] Looking Ahead: Tiffany discusses her goals for the future and the strategies she plans to implement to achieve them.



    Goal setting is essential for personal and professional development.
    Diversifying strategies ensures resilience against market fluctuations.
    Giving back and client appreciation strengthen long-term relationships.



    Quotes
     
    "Embrace change, for it is the only constant." - Tiffany Riley
     
    "Building a personal brand is not about selling; it's about being genuine." - Tiffany Riley
     
    "The best deals are those where everyone walks away happy." - Tiffany Riley
     
    Connect with Tiffany:
     
    Info: https://www.realtor.com/realestateagents/56d553c6f384a201005e2a66
     
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    SUBSCRIBE & LEAVE A 5-STAR REVIEW as we discuss real estate excellence with the best of the best.
     
     

    • 1 hr 15 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

Me15463 ,

The best in the biz 💯

Tracy is the man when it comes to all things RE. If you want to listen to raw and open conversations with real RE professionals, you’re in the right place!

the fallible man ,

Great Inspiration, not just for Real Estate

The show was very well done. While hearing content to market real estate, I was changing it in my mind to pull out the ideas that could help me with my podcast Becoming the name/face to trust on any specific topic is very important. Building trust in any business is vital if you intend to be long term. Great idea’s & marketing !

Madygascar ,

Amazing show

I love this podcast. It’s filled with great guests who share a unique perspective on real estate and how they have become successful.
Tracy is a great host who is prepared, entertaining and keeps the conversation going.
Well done!!

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