The Marketing Intelligence Show Supermetrics

In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast.

Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust.

Here's what you'll learn:


Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content.


Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience.


Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes).


Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics.

Tune in to unlock the secrets to data-driven marketing success!

In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey.

Here's what you'll learn:

- How to leverage data to make smarter marketing decisions

- Why client alignment is key to successful campaigns

- The importance of clear & concise reporting

- How to use Supermetrics to streamline your marketing data

Tune in now!

In this episode of The Marketing Intelligence Show, Jessica Gondolfo chats with Zeke Camusio, founder and CEO of Data Speaks. Zeke breaks down the concept of impact-based attribution and explains how it can help you optimize your marketing budget and maximize return on investment (ROI).

In this episode, you'll learn:


What impact-based attribution is and how it differs from traditional attribution models


How Data Speaks uses machine learning to measure the true impact of marketing campaigns


How to identify areas where you can be spending your marketing budget more efficiently


How Data Speaks centralizes data using Supermetrics to acquire customers at scale.


Tips for converting paid traffic into organic traffic

Tune in now!

In today's episode, Jess Gondolfo sits down with two industry experts from Mindgruve, Ellyn Savage, VP of Media, and Haven Brady, VP of Strategy for a fireside chat with Mindgruve, a leading marketing and advertising firm.  

In this session, we explore:


With the imminent sunset of cookies, what innovative strategies are agencies adopting to stay ahead?
In a world increasingly driven by AI, what opportunities do agencies have to redefine their value in 2024?
How are advancements in VR, AR, and data-driven marketing shaping the future of personalized advertising?

Discover how Mindgruve, a leading marketing agency from San Diego, revolutionized their data analytics with Supermetrics - https://youtu.be/vW1TV9a6lmk?si=Z7gZBnufo3HWdrqU

In today's episode of the Marketing Intelligence Show, we delve into the world of marketing measurement in a privacy-first environment.

Evan Kaeding chats with Andrew Covato, a measurement and growth consultant, to expose the limitations of traditional methods like last-click attribution and retargeting.

We'll explore powerful alternatives like Marketing Mix Modelling (MMM) and incrementality testing, and discover how to combine them for a holistic view of marketing effectiveness.  Learn how to break free from the misleading data and optimize your campaigns for real results.

In today's episode, we're thrilled to have, Olivia Kory, Head of Go-To-Market at Haus join us alongside our host, Evan Kaeding, Lead Solutions Engineer at Supermetrics. Together, they'll delve into the critical topic of measurement and its impact on growth.

Olivia will guide us through the concept of incrementality, a powerful tool that helps marketers understand the true effectiveness of their efforts and isolate what's driving real business results.



Tune in to learn:


How to move beyond vanity metrics and traditional attribution models.
The power of geo-testing for accessible incrementality measurement.
Strategies for integrating this approach with existing measurement methods.
Tips for getting started, even with limited data.