38 episodes

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

Outdoor Alliances Podcast Alex Burkett

    • Business
    • 5.0 • 2 Ratings

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

    Ep 37- Brian Nolan, BookOutdoors

    Ep 37- Brian Nolan, BookOutdoors

    Let’s continue our series looking at the best campground reservation software's in the industry. Today, we’ll take a deep dive into a new booking platform that just launched called BookOutdoors, which allows campers to choose from campgrounds, RV resorts, cabins or glamping stays with no memberships or booking fees.

    We'll interview Brian Nolan, CEO / Co-Founder of BookOutdoors and hear all about how they plan to reimagine outdoor travel and fundamentally transform how people travel outdoors.

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    Learn more about becoming a BookOutdoors partner here: https://bookoutdoors.com/about#partner

    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 29 min
    Ep 36- Batching Content and How to Save Time Using Content Calendars

    Ep 36- Batching Content and How to Save Time Using Content Calendars

    A content calendar (also known as an “editorial calendar”) is a written schedule of when and where you plan to publish upcoming content. It is one of the most important tools we have when building out social media campaigns.

    Let's talk about ways you can improve your content distribution and stay organized using a content calendar. We'll also give you guidelines on creating a posting schedule and monthly rhythm.



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    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 8 min
    Ep 35- How to Make Your Call-to-Action's (CTA) More Effective

    Ep 35- How to Make Your Call-to-Action's (CTA) More Effective

    According to Optimizely, "A call to action (CTA) is a prompt on a website that tells the user to take some specified action. A call to action is typically written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and generally takes the form of a button or hyperlink."

    Using effective CTA's are an important tool to help you guide your customers to take desired action. Let's talk about the different forms of CTA's available and how to deliver them more effectively.



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    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 13 min
    Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report

    Ep 34- Camper Insights from Campsite360's Virtual Tour Insight Report

    Today, we’ll talk with TJ Ammond, Owner of Campsite360 which helps campgrounds increase sales and exposure to campers across the country by integrating 360-degree photos and virtual tours with campground maps.

    We'll look specifically at their Virtual Tour Camper Insight Report which collected data and key insights from more than 3,000 users across multiple virtual tours with insights on consumer behavior, campsite types, and more.

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    Here's the link to the full report: https://campsite360.com/2022/06/virtual-tour-insights-report/

    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 26 min
    Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground

    Ep 33- Midweek Promotions & Marketing Ideas to Grow Your Campground

    Not everyone has flexibility with their schedule. The number of campers who stay during the week is limited, but it's important that they consider camping at your park if they have the option. Deciding on a family camping adventure can be overwhelming, and we have identified several advantages to camping during the week, that just may convince campers to stay with you instead of your competition. 

    We'll talk about several ideas you can use to promote your park during the middle of the week through lower pricing and promos as well as ways to deliver great experiences without having to lower your price. Whether this episode is just a reminder or these are new ideas, this show is packed with lots of value.

    Rate and review the show: https://www.podpage.com/outdoor-alliances-podcast/rate/

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    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 15 min
    Ep 32- Find & Book RV Sites Instantly with Spot2Nite

    Ep 32- Find & Book RV Sites Instantly with Spot2Nite

    Let’s continue our series looking at the best campground reservation software in the industry. Today, we’ll talk with Terry Broussard, CEO of Spot2Nite which matches campers RV profiles and travel criteria with thousands of spots across North America – all available to book instantly. The Spot2Nite platform drives new campers to campgrounds, increasing reservations and creating loyal travelers through a convenient reservation process.

    We'll learn about their features, marketplace, booking process and how their platform integrates with multiple different different systems, like RMS, RoverPass, NewBook, and more.

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    Follow us on Instagram: @outdooralliancespod

    Check out the podcast website: podcast.outdooralliances.com

    Want to share valuable content and become a guest on the show? Send an email to podcast@outdooralliances.com

    • 24 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

brainworj76 ,

Great podcast!

Very informative and a great listen to stay connected with the industry. Love to listen every week

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