Outdoor Alliances Podcast Alex Burkett

Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreation sector.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!

Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing.

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo.

Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrc
Video Honoring Sam Zell's Legacy- https://woodallscm.com/sam-zell-founder-of-equity-lifestyle-properties-passes/

Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/