107 episodes

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

Outdoor Alliances Podcast Alex Burkett

    • Business
    • 5.0 • 3 Ratings

The Outdoor Alliances Podcast with Alex Burkett, a next-generation marketing podcast for Outdoor Hospitality Industry owners & professionals. Your source for marketing updates, business advice, and great conversations about all things in the Outdoor Hospitality industry. You'll learn how to use marketing to your advantage and fill your park.

    Ep 103- My Take on The State of the RV Industry

    Ep 103- My Take on The State of the RV Industry

    Let's talk about the current state of the RV industry, what this means for your park, and the positive signs I'm seeing as rv shipments continue to plummet. We'll look at the financial results from Skyline Champion Corporation & Pathfinder Ventures as well as a recent survey from Winnebago on consumer sentiment and behavior in the outdoor recreation sector.

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

    • 10 min
    Ep 102- How to Protect Your Reputation & Not Let Emotions Get in the Way

    Ep 102- How to Protect Your Reputation & Not Let Emotions Get in the Way

    Let's talk about how to protect your online reputation and "build your moat" while not letting your emotions get in the way. We'll also discuss monitoring all your review sites and how to add reviews on Google, TripAdvisor, Yelp, and RV park directories.

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

    • 12 min
    Ep 101- Do More With Less When You're on a Small Marketing Budget

    Ep 101- Do More With Less When You're on a Small Marketing Budget

    Did you know that 71% of CMOs lack the budget needed to execute a paid marketing strategy in 2023? In today's episode, we'll discuss some steps you can take to use free media and promotional tools when you're working with a smaller budget.

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

    • 12 min
    Thank You for Helping Us Reach 100 Episodes!

    Thank You for Helping Us Reach 100 Episodes!

    Thank you to all of our listeners for your continued support and listenership of our show, the Outdoor Alliances Podcast. We truly appreciate the feedback, our community together, and spending time with us throughout your week. Here's to the next 100 episodes!

    • 2 min
    Ep 100- How (& Why) to Update Your Google Business Listing

    Ep 100- How (& Why) to Update Your Google Business Listing

    Your Google business listing (known by Google as your Business Profile) is a free listing you can create to help get your campground found in more local searches, rank higher than your competitors, and get chosen by more customers. In today's episode, let's talk about how to update your listing and why you need to optimize and maintain your listing.

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

    • 14 min
    Ep 99- Latest News: KOA on Customer Retention, America’s Outdoor Rec Package, Sam Zell Passing, & More

    Ep 99- Latest News: KOA on Customer Retention, America’s Outdoor Rec Package, Sam Zell Passing, & More

    Let's talk about the latest campground news and events from this past week including Toby O’Rourke’s Speech on Camper Retention, Equity Lifestyle's Honoring Sam Zell’s Legacy, America’s Outdoor Recreation Act, & The Campground Owners Expo.

    Full Speech from KOA's Toby O'Rourke- https://www.youtube.com/watch?v=o6jChxeykrc
    Video Honoring Sam Zell's Legacy- https://woodallscm.com/sam-zell-founder-of-equity-lifestyle-properties-passes/

    Want to catch up on past episodes and learn more about marketing? Visit our podcast website at https://podcast.outdooralliances.com/

    • 12 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Ace Investor ,

Great show for anyone in the outdoor hospitality space!

Alex conducts a great interview and his show is both informative and interesting!

brainworj76 ,

Great podcast!

Very informative and a great listen to stay connected with the industry. Love to listen every week

Top Podcasts In Business

Ramsey Network
Morning Brew
NPR
Ed Mylett
Money News Network
Andy Frisella #100to0