136 episodes

Singletrack is a podcast covering the professional trail and ultrarunning scene.

Singletrack Finn Melanson

    • Sports
    • 5.0 • 225 Ratings

Singletrack is a podcast covering the professional trail and ultrarunning scene.

    Kelly Newlon | Real Athlete Diets, Crewing FKT Projects, Athlete Sponsorship Thoughts

    Kelly Newlon | Real Athlete Diets, Crewing FKT Projects, Athlete Sponsorship Thoughts

    Kelly Newlon is the Co-Owner of Real Athlete Diets, a catering company that focuses on feeding ultra endurance athletes. We talk about her experiences and insights supporting well-known runners in our sport on fastest known time projects, as well as her interests in and knowledge of the athlete-sponsorship landscape in trail and ultrarunning.

    Sponsors:
    InsideTracker - go to (https://info.insidetracker.com/singletrack) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    Timestamps:
    (1:40) - overview of Real Athlete Diets (RAD), role in trail and ultrarunning community(2:52) - how relationships are formed between RAD and trail running teams/athletes(4:38) - what a standard relationship looks like between RAD and the athlete(8:10) - the role that food catering services play in fastest known time (FKT) attempts(11:52) - whether these services are a competitive advantage for athletes pursuing FKT attempts(14:17) - other interesting food-related logistical insights from FKT attempts(17:38) - how to keep athletes as nourished and healthy as possible on long-trail FKT attempts(21:49) - final thoughts on food-related FKT logistics(24:22) - interests in the athlete-sponsorship relationship, Athletes’ Coalition(31:07) - critical questions athletes should be asking in the contract negotiation process(38:05) - whether both sides (athlete and sponsor) are generally satisfied with the current state of affairs(46:16) - educating athletes earlier in their careers(49:33) - whether all athletes and all brands generally want many of the same things out of contracts(51:56) - whether the Athlete Manager or marketing team is most influential in the direction of a trail running team(56:01) - commenting on trends like team sizes, road versus trail investment, etc(61:56) - whether we are still growing or we are at a high point in terms of athlete opportunity in the sport (65:06) - final thoughts
    Links:
    Check out the Real Athlete Diets websiteFollow Real Athlete Diets on Instagram
    Additional Episodes You May Enjoy:
    #98 - Steff Gardner | How Salomon Is Building Their North American Trail Running Team#99 - Robert Muecke | How Adidas Terrex Is Building Their Trail Running Team#106 - David Kilgore | How On Is Building Their Trail Running Team#108 - Jordan Hamm | How Brooks Running Is Building Their Trail Running TeamSupport the show

    • 1 hr 6 min
    Josh Eberly | How To Build A Collegiate Trail Running Team

    Josh Eberly | How To Build A Collegiate Trail Running Team

    Josh Eberly is the Head Coach of the Western Colorado University trail running team.  In this conversation we get into the details of how he's built the team, how it's currently structured, how the team trains, where they compete in the trail and ultra worlds,  and what it's going to take to expand their model to other colleges and universities across the country.

    Sponsors:
    InsideTracker - go to (https://info.insidetracker.com/singletrack) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    Timestamps:
    (0:50) - influence of the Hanson's Brooks Team(6:46) - the benefits of running for a co-located team(11:36) - other pros and cons of a co-located pro running team(12:48) - background as a trail running coach at Western Colorado(15:44) - why Western Colorado is unique among other schools for trail running(20:54) - athletic development of collegiate trail runners(25:38) - the blueprint for making trail running intercollegiate(29:46) - coaching inspirations, motivations(36:40) - how the trail running team is structured, how they train(41:49) - how Josh recruits for the trail running team(49:19) - the compelling nature of trail running for prospective college runners(50:12) - where the team races on the trail and ultra scenes(59:39) - the resources the team provides for the runners(62:16) - the future of the team(65:53) - athletes to watch on the team(67:40) - calls to action

    Links:
    Follow Josh on InstagramWestern Colorado University Trail Running Team
    Additional Episodes You May Enjoy:
    #26 - Sam Parsons | How To Build A Trail Running TeamSupport the show

    • 1 hr 10 min
    Scott Kummer | Running Content Debates, Race Coverage Issues, Athlete Sponsorship Concerns, Ten Junk Miles

    Scott Kummer | Running Content Debates, Race Coverage Issues, Athlete Sponsorship Concerns, Ten Junk Miles

    In this episode I’m talking with Scott Kummer who, among a few other roles in the ultrarunning community, is the host of the popular Ten Junk Miles Podcast.

    If you’re a longtime listener, you know this show is capable of going on streaks. Sometimes it focuses on the pro athletes, then it'll focus on the business side of the sport, and so on. Right now, I’m really into these conversations with fellow podcasters in the space. So if you enjoyed the episodes with Dylan Bowman, Corrine Malcolm, Jon Levitt, and Matt Chittim, I think you’ll really enjoy this one too.

    Scotty and I get right into a few of the hot-button issues including the pros and cons of engaging with Running Twitter, handling praise and criticism as a public figure in the sport, issues with past and current running content, race coverage preferences, athlete sponsorship issues, UTMB, race directing preferences, and way more.

    Don't be intimidated by the 3+ hour length of this episode. No time is wasted - Scott is a great conversationalist.

    Sponsors:
    InsideTracker - go to (https://info.insidetracker.com/singletrack) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    Timestamps:
    (0:55) - the pros and cons of Running Twitter(5:07) - handling praise and criticism as a public figure in ultrarunning(12:05) - Scotty’s background in the sport (16:44) - issues with past, present running content (23:10) - why we started our podcasts, why people start running podcasts(30:22) - running podcast style, preferences(47:21) - podcasting as a profession, making money through the medium (62:47) - the bigger “why’s” for doing podcasts (70:49) - UTMB debates, low-key events (77:08) - getting into race directing(99:28) - race coverage debates (117:20) - athlete-sponsor relationship debates (129:06) - guests we want to have on our shows (139:25) - more debate about types of stories to cover(144:07) - corruption, paying for guests and appearances (149:40) - the why for doing this, having an impact, dealing with criticism(155:00) - the podcast preparation, publishing process (168:15) - debates about coaching in our sport Links:
    Support Ten Junk Miles via PatreonThe Art of Trail Race DirectingWoodstock '99 Documentary

    Support the show

    • 3 hr 7 min
    Matt Chittim | Relay, Running Media, Economics Of Running Podcasts

    Matt Chittim | Relay, Running Media, Economics Of Running Podcasts

    Matt Chittim is the Host of Rambling Runner, a podcast for dedicated amateur runners who are working hard to get better and achieving inspirational results while balancing running with the rest of their lives. He is also the Founder of Relay, a collection of some of the best content creators and athletes in running coming together to put out the most creative and collaborative running content on the internet.

    In this conversation, we talk about this new venture in the running media space, the business of podcasting, and our interests and inspirations in other sports and realms of business.


    Sponsors:
    InsideTracker - go to (https://info.insidetracker.com/single...) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    Timestamps:


    (2:56) - reflecting back on the Business and Sports Discourse Podcast(17:37) - benefits of running podcast network(28:48) - the middle class of running content creators (44:07) - the declining power of legacy running media brands (49:11) - where the gaps are in running content(53:05) - incentivizing running creators to publish on Relay(59:32) - the merits of a paywall for running content(64:10) - the willingness of running fans to pay with money instead of attention for content(68:00) - the pitch for Relay(75:04) - how Relay becomes the best running content on the internet
    Links:
    Check out the Rambling Runner PodcastCheck out Relay on PatreonFollow Matt and Rambling Runner on InstagramBusiness and Sports Discourse Podcast
    Additional Episodes You May Enjoy:
    #131 - Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape#130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media IndustrySupport the show

    • 1 hr 20 min
    Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

    Jonathan Levitt | For The Long Run Podcast, State of Running Content, Athlete-Sponsorship Landscape

    Jonathan Levitt is the Host of the "For The Long Run" Podcast, a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world.

    Sponsors:
    InsideTracker - go to (https://info.insidetracker.com/single...) to get 20% off your next order.Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next orderGnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    Timestamps:
    (5:17) - riffing on what's damaging to the craft of running podcasting(12:58) - sponsorship dilemmas, incentives in running podcasting(16:08) - considering how sponsors spread in the running world(18:15) - Jon's background in the endurance sports world(37:42) - the "burnt ends" philosophy of running content creation(44:36) - how to serve your podcast audience(49:11) - optimism and pessimism in the running podcast space(54:19) - not overcomplicating running content creation(59:47) - endemic versus non-endemic sponsors in running(72:10) - the opportunities non-endemic sponsors provide to the running world(78:16) - how athletes can identify and start non-endemic sponsor relationships(85:33) - understanding and appreciating the sponsorship grind(95:51) - importance of supporting running creators (102:20) - investing more into performance, content creation, lifestyle(111:43) - the changing athlete-sponsor relationship(121:23) - examples of the changing athlete-sponsor relationship (130:49) - next evolutions in the running media space(134:00) - opportunities for next generation running content creators(140:47) - what's next for Jon and For The Long Run Podcast
    Links:
    Check out "For The Long Run" PodcastFollow Jonathan on InstagramFollow Jonathan on Twitter
    Additional Episodes You May Enjoy:
    #130 - Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show

    • 2 hr 27 min
    Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

    Robin Thurston | MapMyRun, Connected Fitness, Outerverse, Future Of The Outdoor Media Industry

    Robin Thurston is the CEO of Outside, the largest media company in the outdoor industry by orders of magnitude. In this conversation, we discuss Robin's entrepreneurial background building MapMyRun into the largest running community in the world, the state of connected fitness, putting a price tag on running-related and other outdoor media, the "Outerverse", and how Robin thinks about preserving the authenticity of acquired brands like fastestknowntime.com.

    Sponsors:

    - Kodiak Cakes - use code Singletrack15 at checkout on their website (https://kodiakcakes.com/)  to get 15% off your next order
    - Gnarly Nutrition - use code Singletrack20 at checkout on their website (https://gognarly.com/) to get 20% off your next order
    - InsideTracker - go to (https://info.insidetracker.com/single...) to get 20% off your next order.

    Links:
    Outside PlusConnect with Robin on LinkedIn
    Timestamps:

    (1:46) - connected fitness, MapMyRun origins, outdoor industry background
    (10:36) - the state of connected fitness/running, progress made in this space
    (15:24) - incorporating reward cycles into running/outdoor industry products
    (18:04) - micro-transactions in running products and services
    (20:39) - Outside shop
    (22:37) - putting a price tag on running content, building utility into consumption
    (28:04) - thoughts on if and when the majority of consumers will accept premium content models
    (30:39) - whether the recent layoffs at Outside are a strike against these optimistic business models
    (35:58) - whether and how to rally major industries players off the major tech media platforms
    (38:32) - Outerverse conversation, screen time, alternatives within Web3
    (43:23) - practical examples of the Outerverse in action
    (47:23) - how to preserve the quality, authenticity, and trust of acquired brands like fastestknowntime.com
    (50:36) - recruiting running and other outdoor creators to the platform
    (52:35) - final calls to action

    Additional Episodes You May Enjoy:
    #58 - Buzz Burrell | Modern FKT Movement, FKT.com Sale To Outside Mag, Trail Running Business#28 - Joe Vennare | Technology For Ultra Runners, Trail Running Media Companies, Business Advice#20 - Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks#7 - Mark Gainey | Co-Founder of Strava, Trail Running, Athlete Creators#3 - Jimmy Daly | Social Media, Content Creation, Branding For Trail RunnersSupport the show

    • 53 min

Customer Reviews

5.0 out of 5
225 Ratings

225 Ratings

Dan Ruch ,

Best Trail Running Podcast

Finn is an articulate and knowledgeable interviewer who asks thought-provoking questions while allowing the subject plenty of time to speak freely. This creates a feeling that you're listening to an organic conversation between friends rather than a formal interview, and allows the subject to open up a bit more. Whether you're tuning in to learn about industry news, to get in in depth preview or recap of a big race, or just want to listen to an interview with an inspirational athlete, this podcast will never disappoint!

Tmall24679 ,

Authentic Conversation

Way more than just running, good life conversations that make you think!

tyfo33 ,

Singletrack goes deeper than running

The content Finn is putting out right now on podcasting/the industry/state of the sport /etc… is pretty amazing. Elite interviews are always great, but the ‘inside baseball’ content is my favorite in the running podcasting space and he keeps crushing it!

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