If you are ready to pivot your “I can’t into an I can, then you are in the right place. Susan Salzman explores how women of the “what’s next” generation are waking up and altering their POV so they can remember what it feels like to be in love with themselves. Building on her corporate career, her 20-year span as the CEO and founder of her global lifestyle brand as well as helping brands, creatives, and innovators over the past 13 years as an executive consultant and growth expert, Susan provides strategies and resources to annihilate the crap between their ears so they can take the experience, skills, and tools that are already held inside of them and transform that into a personal brand and message that highlights all their talents and expertise.Susan interviews inspirational, 50+-year-old women who have pivoted and changed lanes, even when they thought life was “over” and are showing all of them that age is just a number.
006: Inspiring Kids to Eat Vegetables with Amber Stott
We all love good food, but did you know that what people eat during their younger years can hugely impact their eating habits and choices in the long run? If you want kids to be healthy, you gotta start them young.
This existing problem is what Amber Stott wants to address through food and nutrition literacy programs. Listen to how she talks passionately about the importance of childhood nutrition in schools.
She also speaks about the unfamiliarity of people on local produce, her experiences with nonprofit organizations and food banks like Freedom from Hunger, working with nutrition and education experts and world-renowned chefs like Jaime Oliver and Alice Waters, and the hopes in building a cooking school integrated with the usual classroom schedule in the near future.
Amber Stott is a food activist and author who founded the nonprofit Food Literacy Center, focused on educating and changing the kids’ attitude towards food. She also started farm to school state-wide programs and pushed forward a resolution declaring every September as Food Literacy Month in California.
[18:55] There’s only 4% of the kids in America, in all of America, we only have 4% of kids who eat the recommended amount of daily vegetables.
[25:06] Food Literacy Center’s approach was always not to reverse childhood obesity but to get out in front of it, same as what we’re doing in Covid. We wanted to prevent childhood obesity in the kids that we serve, we don’t want them to ever face that problem.
[38:10] This is about raising the bar of the importance of food literacy education within the school system. Food education is as important as science and reading and math and that’s the kind of systems change that we ultimately want to see.
Amber Stott wrote a hands-on guide book for children entitled ‘Food Anatomy Activities for Kids: Fun, Hands-On Learning’ and talks about how people can use food to make the world a better place in her podcast called Raising Kale. You can donate and volunteer in the Food Literacy Center here.
005: Pursuing What Your Passion Is with Katie Peacock
Not all of us can answer the question “What do you want to do for a living?” straight away, let alone if asked, “Where do you see yourself in the next five years?”
For Katie Peacock, she already knew she wanted to be a copywriter, something she enjoys doing during her free time and on weekends, even without getting paid.
But she didn’t land the job right away. She jumped from one service to another— translating a website, proofreading, academic editing, before pursuing copywriting.
Listen to Katie Peacock, a conversion copywriter, and funnel strategist, as she shared moving from Canada to Austria for a relationship that eventually failed sparked a newfound love for Europe and writing. How she turned something she loves into an online course to help women entrepreneurs sell online through excellent writing, and the joys and struggles of being both a freelancer and a new mom.
[11:19] I knew that copywriting was it for me because that was the thing that I enjoyed studying in my free time.
[13:11] I decided I was going to be a copywriter way before anybody ever paid me for it.
[16:35] The biggest change in how I operate my business now versus this time 2020 was really taking a longer view, like “What do I want this business to look like in five years?”, “What should I start doing now that will make that possible?”
[18:11] I’m so grateful that I get to work with women who are doing such inspiring things, and then I get to help them bring their ideas to life through the messaging, but I also get inspiration from the courageous action they’re taking.
[31:19] Something I’m really working on is like boundaries, because I think with the group program especially, boundaries are so important. It can be so tempting to over-deliver and to just say “Let me do that for you because you know it’s easy for you anyway”, so boundaries are something I have in mind to pay more attention to.
[32:57] Are you creating the life you like or are you just saying yes to everything?
Katie Peacocks’ works and principles are greatly influenced by marketing masters Joanna Wiebe of Copy Hackers, and Ramit Sethi. Don’t forget to check out their works and free resources!
Download free guides and resources, sign up for a weekly newsletter and learn some tips and tricks on how to be an effective copywriter on Katie Peacock’s website. You can also join her ongoing Launch Strategy Summer Camp through this link.
004: How Food Can Be Used as Medicine With Elana Horwich
We’ve all been impulsive and adventurous when we were young. It’s a common reason why people suddenly jump into certain decisions, whether it’s a temporary move or a life-long transformative one.
That’s the same case with Elana Horwich, an entrepreneur, cook, author, healer, and teacher. Her life-changing moment occurred in her 20s as she decided to move to Italy where she found her love and healing in cooking. After five years, she went back to her hometown where she shared her newfound knowledge in food by opening a stress-free cooking school and wrote a cookbook about her Italian journey and the recipes she learned along the way.
In this episode, Elana Horwich talks about the inspiration behind her cookbook entitled ‘Meal and a Spiel: How to Be a Badass in the Kitchen’, being a Jewish woman in today's society, and building an intimate retreat center for healing ancestral trauma.
[5:34] I think what makes me brave is that I really do often feel fear, and I am willing to work with it and move towards the things that I want. That I think is probably the true definition of bravery.
[15:04] Everybody has the opportunity to become a badass in the kitchen, to really feel empowered in the kitchen, to have joy, to feel the sexiness of it, and to be able to open the fridge and make something amazing from there.
[28:58] So when I look back at when does the magic unfold and when does the magic not unfold, it’s really that place of like, hard trust, you know. Just like being centered in your heart and being open to what comes your way, even when it may not look exactly the way you wanted it to look, and not control the outcome.
[37:30] If I'm going to be holding space for people to come do healing, I need to be in a strong open space where I can hold the container for others to come and do their work.
Learn more about Elana Horwich’s stories, recipes, and retreats here and more about her life updates on her Instagram.
003: From Passion To Business with Natashia and Shauna
If you ask anyone what they want to become and who they want to be, you’ll hear answers revolving around their passion and dream job or business.
In reality, to become successful, there’s more to it than just loving what you do.
Natashia and Shauna, a mother-daughter duo, successfully owns Public 311, a Lifestyle Photography Service, and have never been so happy throughout their journey - even in a time when most businesses were put to a halt.
In this podcast episode, you will learn the importance of knowing the business and taking the leap of faith, regardless of your age.
[6:15] Age doesn’t matter as long as you’re doing what you love. It would reflect in your work and you’re bound to succeed.
[7:43] Go after your passion, but consider the future and learn how to make a living out of it. Don’t forget to study the business and marketing side of what makes you happy.
[12:30] Surround yourself with people who will inspire and motivate you to dream and take action.
[14:20] Don’t be afraid to make the leap of faith, even when others can’t see your vision and don’t think it’s worth the risk.
[15:53] There will be changes beyond our control, but that doesn’t mean it’s over. When utilized, it can go the complete opposite.
[20:00] The future of business is in the Digital Age. Public 311 finds fulfillment in helping entrepreneurs bring their brands and vision to life through photos.
See Natashia and Shauna’s works on Instagram and the Public 311 website. After checking them, visit Leanne Ford on Instagram and see why the mother-daughter duo wants to work with her.
002: Why Uncertainty Can Be Good with Carla Biesinger
Feelings of incompetence and insecurity will come at certain points in our lives, but keep going - that marks the start of every success story.
Carla Biesinger, now a successful Business Mentor, found success after going through failure, unhappiness, and self-doubt.
In this podcast episode, you will learn that you don’t need to know everything on the get-go. Allow yourself to have fun and explore.
[3:50] You don’t have to know and decide who you want to be early on in life, you will eventually figure it out.
[6:00] Life doesn’t have to be too structured and straight, it is more fulfilling to feel content, excited, and joyful.
[9:00] Enjoy life and have fun. There’s no point in working too hard for money if you neglect the things that matter most.
[11:00] If opportunities are limited, create your own, but don’t take the fun out of it by just focusing on making everyone else happy.
[15:30] Realizations of your true calling sometimes happen during the unhappiest moments of your life.
[18:23] Success doesn't always come in ways you planned it. Keep going. Keep refining.
[22:00] Don’t hesitate to invest in yourself. That will give you confidence and lead you towards success, especially when you’re in a place of doubt.
[24:28] Go for the things you want to do and give it your all. If it fails, it’s not the end of the world. You can always go back, reflect, and reconstruct yourself.
Find Carla Biesinger on Instagram and learn more about her Free Instagram Masterclass on her website.
Avail Carla's free Instagram Masterclass here!
001: Behind Failure and Rejection with Laurey Bennett Levy
Most of us are naturally wired to avoid loneliness and rejection - but we’re not actually doing ourselves a favor.
In fear of failure, we’re limiting how we express ourselves, even if we’re so talented in doing what we love.
Laurey Bennett-Levy, an Artist who has gone through a not-so-picture-perfect childhood and motherhood, has the perfect advice: Work hard and take risks.
In this podcast episode, you’ll learn more about Laurey and how her ups and downs made her the artist she is today.
[3:30] Childhood plays a big part in shaping out who you can become, and it doesn’t always come through playdates and games.
[8:25] Sometimes you have to do things you hate, to realize what you really like and don’t like. Quitting doesn’t always equate to failing.
[9:00] Seeing hardships and feeling inferior to the people you’re surrounded with can still teach you important life lessons: the value of money and the feeling of contentment and gratitude.
[15:00] Even when you feel like you don’t fit in, that situation can ignite your purpose and jumpstart your success.
[21:45] It doesn’t matter if you’re incredibly talented or not, you will never fail if you work hard and get thick-skinned with rejection.
[23:00] You don’t have to become the “ideal” in your role. You will still wind up to who you are meant to be when you embrace your individuality and independence, knowing who you truly are at your core.
[28:45] Whether or not you learn it in school, it is important to fully express yourself through your passion. It’s one thing that will set you apart and doesn’t require skills.
[36:40] Find activities that make you happy and fire you up - then don’t be afraid of taking risks. You will eventually end up on the right path.
Check out Laurey Bennett-Levy’s works, stories, and processes on Instagram and know more about her Snap Art Program on this website.
Being in my 40s this podcast really hit home. Susan is great and really caught my attention. I got so much from this, so inspirational!
Rock Star Debut!
Susan, your interview of Laurey shows us how many women are out there with ideas and talents were pursuing, no matter the decade we find ourselves in! Looking forward to the next one!
Susan is so inspiring. I so enjoyed this ,and look forward to hearing more.