140 episodes

So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of web3, AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, from the power of decentralized communities to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.

Make Your Mark Podcast Kay Suthar

    • Business
    • 5.0 • 45 Ratings

So the big question is this...how did some of the world's top entrepreneurs build, grow, and monetize their businesses whilst standing out from their competitors? Join me, Kay Suthar, as I delve into the world of web3, AI, and all things podcasting. We'll explore how these technologies are revolutionizing community building and changing the podcasting landscape. With expert guests, we'll dive into a wealth of business strategies, from the power of decentralized communities to the latest in artificial intelligence. Together, we'll discover the secrets to creating a loyal following, scaling effectively, and positioning yourself as an industry leader in this evolving digital era. This podcast is not just about the future; it's about equipping you with the tools and knowledge to thrive in the present and innovate for tomorrow.

    MYM 138 | The Psychology of Purchase: How Understanding Consumers Drives Sales

    MYM 138 | The Psychology of Purchase: How Understanding Consumers Drives Sales

    Understanding consumer psychology will help businesses and business owners craft their First Time Offer and shift from a mindset of selling to serving.

    In this episode, our special guest Craig Andrews, founder of the marketing agency Allies For Me, highlights the significance of trust and empathy in business relationships and introduces the concept of first-time offers to solve customer problems emphasizing the importance of creative fulfillment and understanding consumer psychology.

    Craig shares his journey from engineering to marketing and talks about the concept of system one thinking in marketing strategies and turning strangers into high-paying customers using a proven method resembling the stages of courtship.

    What to expect in this episode:
    (00:00) - Introduction.
    (02:55) - Craig's journey from the Marines to design engineering and marketing.
    (11:05) - Discovering the psychology of marketing.
    (13:49) - Tapping the right part of the brain for decision-making.
    (17:28) - Craig recounts having COVID-19 and being in a coma.
    (29:05) - Crafting the First Time Offer.
    (31:29) - Choosing between free or paid product.
    (33:16) - Shift of mindset from selling to serving.
    (37:47) - How to connect with Craig

    About Craig Andrews
    Craig Andrews is Principal Ally and visionary behind the success of allies4me where he helps high-ticket B2B service businesses close more deals faster at higher prices using FTO or first-time offers. He is a podcast host and a multi-best-selling author. Over the last 25 years, his experience has spanned search engine optimization, internet marketing software, biomedical, and semiconductors.

    Connect with Craig Andrews
    Website: https://allies4me.com/
    LinkedIn: https://www.linkedin.com/in/craig-andrews/

    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

    Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
    For more info, please feel free to email me at kay@makeyourmarkagency.com

    FREE Gifts from Kay Suthar the Host:

    - 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
    - 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/

    • 40 min
    MYM 137: | From Ambition to Amplification: PR Secrets Revealed with Adrienne Greenwood

    MYM 137: | From Ambition to Amplification: PR Secrets Revealed with Adrienne Greenwood

    Make your mark through the power of Public Relations. Adrienne Greenwood, a public relations expert, guides us through the complex and often misunderstood work of public relations and the journey of building brand perception and narratives.

    In this episode, she answers the frequently asked questions, emphasizes and shares the importance of a consultative approach that builds trust and credibility, crafting a unique brand story, and utilizing various PR tactics to reach your target audience.

    If you're an ambitious leader looking to find your zone of genius, amplify your voice and influence, get more media coverage, elevate your brand, and make a lasting impact, you're in for a treat! Listen in and unlock your hidden potential through public relations.

    What to expect in this episode:
    (00:00) - Introduction.
    (02:51) - Adrienne's journey to becoming a PR expert and building her business.
    (10:00) - The Hero's Journey: Understanding client archetypes and their zone of genius.
    (18:00) - An insider look into the PR process.
    (24:40) - Amplifying your Podcast through PR.
    (30:55) - Three-pronged approach to podcast launch.
    (31:52) - Importance of connections in PR.
    (33:28) - How do you know if you're ready for PR?
    (36:14) - How to connect with Adrienne.
    (36:50) - Why hiring a publicist is important.

    About Adrienne Greenwood
    Adrienne Greenwood Haus is a publicity expert and business strategist. She is a published author, a contributing journalist at The Grit Daily, Women on Business, and an editor-in-chief at Disrupt.ink. She converges thought leadership, book publishing, and brand influence, and is dedicated to guiding ambitious business leaders and industry experts to leverage and monetize their knowledge through the journey of authorship and brand elevation using a tailored and strategic focus on content marketing, public relations, and digital storytelling.

    Connect with Adrienne Greenwood
    Website: https://adriennegreenwood.com/
    LinkedIn: linkedin.com/in/adriennegreenwoodhaus

    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

    Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
    For more info, please feel free to email me at kay@makeyourmarkagency.com

    FREE Gifts from Kay Suthar the Host:

    - 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
    - 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/

    • 42 min
    MYM 136: | Tash Jefferies' Journey from Wellness Coach to Global Mentor in Tech

    MYM 136: | Tash Jefferies' Journey from Wellness Coach to Global Mentor in Tech

    The power of resilience, tenacity, energy, and a genuine passion for making a difference is what Tash Jefferies is all about. In this episode, Tash shares her inspiring journey from starting as a wellness coach to becoming a global mentor, overcoming challenges, and becoming an inspiration for aspiring entrepreneurs and anyone navigating the tech landscape. 
    Tash's privileged access to behind-the-scenes information in tech keeps her in the know of emerging trends and developments. She provides an insider scoop on the tech world, offering insights on how to embrace new technologies and provide human-centered customer service in the ever-evolving digital age, including the rise of AI and its potential impact on the future of technology.
     
    What to expect in this episode:
    (00:00) - Introduction
    (04:05) - Tash's remarkable journey to becoming a global mentor.
    (06:45) - Rarity of being a woman of color in the male-dominated tech industry.
    (08:38) - Building a business and brand through energy, sales, and tenacity.
    (11:05) - Getting past the nerves for public speaking.
    (12:47) - Tash's approach to tech marketing.
    (16:34) - Building confidence to take on new opportunities.
    (20:41) - What keeps Tash busy when travelling
    (23:18) - How AI evolution is changing the future of tech. 
    (25:50) - Keeping business ahead with the use of technology.
    (27:49) - The need for customer service and solutions tech.
    (31:45) - Staying updated in the tech world.
    (34:15) - How to connect with Tash.


    About Tash Jefferies
    Tash is the founder of tashjefferies.com. She is a dynamic figure in startups being a 3-time startup founder herself, a global startup educator and mentor for both 500 Global and a16z, and a digital strategist. She was named as one of the Badass Women in Silicon Valley, a TEDx Speaker, a Top 50 Health Blogger according to Huffington Post, and a best-selling author. She empowers startups worldwide and loves seeing founders grow - as leaders and as humans.

    Connect with Tash Jefferies
    Website: https://www.tashjefferies.com/
    LinkedIn: https://ca.linkedin.com/in/tashj
    Email: tash@tashjefferies.com

    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/
    Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/

    For more info, please feel free to email me at kay@makeyourmarkagency.com

    FREE Gifts from Kay Suthar the Host:
    - 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
    - 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/

    • 37 min
    MYM 135: | From Debt to Seven Figures: The Lisa Johnson Story

    MYM 135: | From Debt to Seven Figures: The Lisa Johnson Story

    A story of grit, hard work, and finding your passion to become successful.

    This is the story of Lisa Johnson, a business strategist, who in this episode, talks about how she started with 30K in debt to become a seven-figure business owner. As Lisa walks us through her experiences, we learn that you don’t have to learn a new skill. You just have to learn how to monetize what you already know and simplify everything step-by-step so that people can follow and see results.

    She talks about how you can have more time, more freedom, and more money by creating a simple business model and monetizing what you're most passionate about.

    What to expect in this episode:

    (00:00) - Introduction.
    (01:00) - Starting a business with 30K debt.
    (05:17) - Working 80 hours a week to 30 hours a month.
    (09:25) - Who Lisa learned from in the beginning.
    (10:15) - Making a passive income.
    (11:57) - Monetizing what you already know.
    (15:30) - Lisa's four-day challenge.
    (19:38) - Sign up and join the Race to Recurring Revenue challenge.
    (21:21) - Three key points vital for any business.

    Join Lisa’s challenge through this link: http://usp--lisajohnsonstrategy.thrivecart.com/otm-2024/


    About Lisa Johnson
    Lisa Johnson is the founder of That Strategy Co. and a multi-seven-figure Global Business Strategist who helps ambitious people create passive and semi-passive income streams. She inspires people around the world to design their ideal life and live it! She is a passionate anti-bullying campaigner and a proud ambassador for the charity Bullies Out.

    Connect with Lisa Johnson
    Website: https://www.lisajohnson.com/
    Facebook: https://www.facebook.com/lisajohnsonstrategist/
    Email: lisa@lisajohnson.com


    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    Linkedin: https://www.linkedin.com/in/kay-suthar-make-your-mark/

    Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/

    For more info, please feel free to email me at kay@makeyourmarkagency.com


    FREE Gifts from Kay Suthar the Host:
    - 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
    - 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/
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    • 24 min
    MYM 134: | From Grief to Growth: A Conversation with Award-Winning Author Richard Ballo

    MYM 134: | From Grief to Growth: A Conversation with Award-Winning Author Richard Ballo

    If you're a business owner navigating the entrepreneurship journey and wondering whether writing a book could be the key to connecting with clients and fostering growth, then this episode is for you.


    Join Kay as she welcomes Richard Ballo for a thought-provoking conversation that delves into the art of writing and the resilience of the human spirit. As an award-winning author, widower, and national speaker specializing in grief and bereavement, Richard brings a wealth of experience. Having made notable appearances on radio, TV, and stages nationwide, he shares insights into writing, mainly when crafting one's books. Beyond his literary accomplishments, Richard's involvement as a former board member of Avow Hospice of Naples in Florida, a board member of the Florida Authors and Publishers Association, and vice president of the Florida Drowning Prevention Foundation reflects his commitment to community and advocacy. Despite life's challenges, Richard's story takes a positive turn as a happily remarried individual and a proud grandfather.


    Here's a breakdown of what to expect in this episode:
    Diverse Writing JourneyImpact of Writing Books on BusinessValue of Physical BooksHuman Touch in WritingInsights for Aspiring AuthorsAnd so much more!

    About Richard Ballo:
    Since 1972, Richard Ballo has been a published writer, turning professional in 1980. An award-winning author and national speaker on grief and healing, he earned an MBA in Business Management in 2014 and holds a B.S. in Journalism and Technical Communications. A certified Parent Educator, Richard's writing journey began with caring for his two sons after his late wife's 1993 cancer diagnosis. His grief journal evolved into the award-winning book "Life without Lisa." After 20 years as a widower, Richard remarried and now resides in Southwest Florida with his wife Terri, enjoying their blended family of three adult children and three grandchildren.


    Check Richard Ballo on…
    Website: https://richardballo.com/about-richard-ballo/
    LinkedIn: https://www.linkedin.com/in/richard-ballo-14455930/


    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/


    Go ahead and check out my podcast agency: https://makeyourmarkagency.com/
    For more info, please feel free to email me at kay@makeyourmarkagency.com

    • 24 min
    MYM 133: | Say Yes to Your Vision, Say No to Mediocrity: Tracy Gunn's Exit Strategy Blueprint

    MYM 133: | Say Yes to Your Vision, Say No to Mediocrity: Tracy Gunn's Exit Strategy Blueprint

    Have you ever found yourself at a crossroads in your business, wondering about the future and your exit plan? 


    Welcome to another episode of "Make Your Mark Podcast! In today's game-changing episode, Kay interviews Tracy Gunn, a seasoned entrepreneur and the founder of Exitable, as she takes us on a fascinating journey as she reveals her expertise in transforming seemingly unsellable businesses into attractive acquisitions. Tracy shares valuable insights on making businesses not just sellable but also transferable and highly desirable. Join us as Tracy emphasizes the importance of knowing what you want, enabling you to say no to opportunities that don't align with your vision. With a mission to assist one million small business owners in developing and implementing exit strategies by 2028, Tracy dives deep into the nitty-gritty of crafting a successful exit plan. 


    Here's a breakdown of what to expect in this episode:
    Overcoming Unsolicited Business ValuationThe Importance of Planning for the End GameEntrepreneurial ResiliencePractical Considerations for Business OwnersEmpowering Small Business OwnersAnd so much more!

    About Tracy Gunn:
    Tracy Gunn is a seasoned entrepreneur, investor, and the founder of Exitable, TG Investments, and Life is Sweet. With a passion for business and business owners, Tracy has successfully navigated all stages of business development, from creation to scale, and eventually orchestrating the sale. At 50+, having raised her children, she embraces the freedom that entrepreneurship has afforded her. Tracy, a former New Yorker and Long Island native, currently resides in New Hampshire, surrounded by nature. Besides her roles as a daughter, sister, wife, mother, and Grammy, Tracy is a "former" homeschool mom of three, a multi-serial small business founder/owner, small business consultant, and a dynamic speaker. She proudly identifies herself as a super genius who loves both work and play.


    Check Tracy Gunn on…
    Website: https://www.thetracygunn.com/  https://www.getexitable.com/
    LinkedIn: https://www.linkedin.com/in/thetracygunn/
    Facebook: https://www.facebook.com/Getexitable/?locale=ms_MY
    YouTube: https://www.youtube.com/@getexitable


    Connect with Kay Suthar!
    Website: https://makeyourmarkagency.com/
    LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/


    Go ahead and check out my podcast agency: https://makeyourmarkagency.com/
    For more info, please feel free to email me at kay@makeyourmarkagency.com

    • 34 min

Customer Reviews

5.0 out of 5
45 Ratings

45 Ratings

Christie LR ,

Love this show!!

I just subscribed, and I love this show! Kay is a great interviewer, and I love the variety of guest she brings on.

Fire builder ,

Firewalking, Make Your Mark

I just had the honor and privilege of being on the "Make Your Mark Podcast" with Master host: Kay Suthar.

Kay is not only at the top of her game in the podcasting space, she is an amazing and beautiful human being.

We had such fun being on her show, and it was like flying 1st class for the first time, flying (podcasting) will never be the same again.

If you get a chance to be a guest on her show bring your "A" game because when the mics go "live" she gets serious.

Needless to say, I would come back on her show in a heartbeat.

Dave Albin
CEO
Firewalk Adventures

Doug Cornfield ,

Positive Energy Blended with Powerful Knowledge

What a wonderful podcast that combines enthusiasm and quality content. Each episode brings several nuggets that can easily be practiced in your business. Great job!

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