Nonprofit Nation with Julia Campbell Julia Campbell

Are you tired of pouring resources into events only to see attendees come and go without making a lasting impact?

In this episode of Nonprofit Nation, fundraising master trainer Chad Barger, ACFRE, shows us the secrets to converting event attendees into loyal donors.

The data shows that events are unparalleled in their ability to engage attendees. A study by Meeting Professionals International (MPI) found that 84% of event attendees believe that face-to-face interactions are crucial for building stronger, more meaningful relationships.

Drawing from years of experience, Chad reveals the strategic approach to building long-term connections with event attendees, ultimately transforming them into passionate supporters of your cause.

About Chad Barger, ACFRE

Chad Barger helps nonprofit professionals fundraise more efficiently and effectively.  He is the founder of the firm Productive Fundraising, which focuses on bringing actionable, research-based fundraising tactics to small and mid-sized non-profits. He is a top-rated conference speaker and webinar presenter as well as a master trainer of boards that “don’t want to fundraise.” Chad is also a strategic advisor and coach to many non-profit fundraisers, executive directors and board members.  He takes pride in being a qualified curator of top-notch fundraising news and research through his weekly fundraiserchad e-blasts and popular free monthly webinar series.  Learn more at productivefundraising.com.

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Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

In the philanthropic landscape, the influence of corporate matching programs cannot be overstated. With approximately 81% of Americans making charitable donations and 26 million individuals employed by companies offering match programs, there is significant potential for fundraisers to tap into this resource.

Want to reach younger donors? The average age of an American employee is 38, and 70% say they want to work for a company that has purpose.

These potential donors not only represent strength in numbers but also possess the ability to nearly double their contributions through company match programs.

Establishing relationships with local companies becomes crucial for fundraisers, as it opens avenues for ongoing support, volunteer engagement, and a wider network of community backers. The key lies in fostering meaningful connections with these donors, encouraging continuous support aligned with their passions, and increasing their involvement with the nonprofit.

This podcast episode aims to explore five essential engagement tactics for nonprofits looking to build lasting relationships with current and potential donors who have access to corporate match programs.

My guest is Matt Nash. Based in North Carolina, Matt Nash previously served as the senior vice president of marketing and donor experience for Fidelity Charitable. He’s now executive director of The Blackbaud Giving Fund, the charitable arm of Blackbaud, the cloud computing provider that serves nonprofits, foundations, schools and other social change organizations. The Blackbaud Giving Fund has safely disbursed over $1.6 billion from generous donors to over 195,000 nonprofits around the globe and offers resources to nonprofits to support their fundraising goals.

Connect with Matt Nash on LinkedIn

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Social media can be a boon for nonprofits - or a bane. With attention spans and engagement rates plummeting, and new platforms popping up, how can nonprofits keep up? 

My guest today is the founder of Sunflower Communications, Nina Staer Nathan. In this insightful episode, we unravel the essential components of crafting an effective social media strategy. From understanding your target audience to leveraging the power of different platforms, Nina provides actionable tips and strategic insights to elevate your online presence and connect meaningfully with your audience.

Tune in as we break down the common pitfalls to avoid and share practical advice on adapting to the ever-evolving landscape of social media. Nina draws from their wealth of experience to highlight the importance of consistency, authenticity, and adaptability in building a robust social media strategy. Whether you're just starting or looking to revamp your approach, this episode equips you with the knowledge and tools to navigate the dynamic world of social media successfully.

About Nina Staer Nathan

Nina is from Toronto, but splits her time between there and Antigua, Guatemala. She holds a degree in Philosophy and Psychology from York University, as well as a certificate in Digital Marketing Management from the University of Toronto, and a Post-Graduate in Project Management & International Development from Humber College.

She has experience working in marketing, communications, fundraising, and teaching in Canada, South Korea and Guatemala. After working in the social impact sector for a few years, she realized there was a need for nonprofits and social enterprises to fundraise and communicate in a modern and engaging way, so she started Sunflower with the hopes of helping clients tell their story, amplify their impact and reach their goals.

Connect with Nina on LinkedIn
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Visit the Sunflower Communications website
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Most nonprofits struggle to generate income, which hinders impact. It’s common to constantly live in frantic fundraising mode. It impacts your team, your mission, and even your family.

How can nonprofits - like yours - find more donations with the network of supporters you already have so you can leave your unique mark on the world?

My guest this week is James Thorne. James is a passionate creator dedicated to empowering individuals, families, and communities through entrepreneurial opportunities. In a career that has spanned a range of industries—from hospitality to ministry, from filmmaking to marketing and business coaching—James has managed teams, led departments, and built several businesses from the ground up.

His greatest ambition is to love others like Jesus Christ and to leave behind a legacy of lives changed through financial and spiritual freedom. James is currently the Owner and Chief People Officer for Quirk, the Founder and CEO of Vehicle for Good, and the Owner of Bow Tie Media. He lives in the heart of Fort Worth with his wife and kids.

You can get 50% off of James’ book Lasting Donor Locator:  Proven Frameworks for Finding the Right Donors to Engage with Your Nonprofitwhen you go to the Quirk website and use the code NonprofitNation.

Connect with James on LinkedIn
Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Cause marketing involves partnering with a for-profit business to promote your cause and raise funds. This type of marketing can be a win-win for both parties, as the business benefits from increased brand awareness and positive PR, while your organization benefits from increased exposure and donations.

And as more consumers look to support companies that align with their values, cause marketing is becoming increasingly popular for nonprofits to raise funds and awareness.

In this episode, I sit down with cause marketing guru Joe Waters to talk about current trends in cause marketing partnerships, how to secure more meaningful and lucrative partnerships, and how to use artificial intelligence to create case studies. 

About Joe Waters

Joe Waters helps nonprofits and businesses build win-win partnerships that raise money and change the world. He’s been writing his popular partnership blog, Selfish Giving, since 2005. He’s also written two books, one on cause marketing, the other on corporate partnerships. Avid gardener, posts photos in his newsletter or on Pinterest.com/joewaters

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Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

New and small nonprofits are doing powerful work in communities, often with little to no budgets. Getting your first donations can be challenging when you feel like you have little visibility or support.

That’s where peer-to-peer fundraising comes in.

My guest this week is Tiffany Allen. Tiffany is the CEO of Boss on a Budget, a small firm that teaches communities to form strong nonprofits and obtain funding. Her passion is working with Black-led nonprofits and other new nonprofits, teaching them to use their skills and talents to get funding. 

In this episode, we discuss:
How brand new nonprofits can go from zero donors to raising the funds to make change and create impact; How to raise startup funds for your nonprofit; How to design a own peer-to-peer campaign;How to pick technology to use as a small nonprofit;How to motivate volunteers to help raise more money.About Tiffany Allen

Since 2016, Tiffany has worked with startup nonprofit founders teaching them how to start nonprofit organizations from the ground up. She is a social worker by trade and over the past 15 years has worked with national foundations, government agencies, and nonprofit organizations to improve their services while listening to the voice of those impacted by their work.  Tiffany has helped thousands launch or fundraise for their nonprofits.
Tiffany speaks to funders and donors on the importance of community-based investing with smaller, grassroots organizations that don’t have a strong infrastructure, but have powerful missions and impact. 
Tiffany’s goal is to lift up the voice of the nonprofit founders who often go unseen but are making change in their communities every single day, often with little support and no money.

Connect with Tiffany on LinkedIn
Visit the Boss on a Budget website
Find Tiffany teaching weekly on her Youtube channel
Tune in on Tiffany's podcast The Nonprofit Activator

Other Resources:
Blog: 21 Ways to Make $30,000 for Your New Nonprofit (with no grants)New membership society (Activate Your Purpose and Profit)Nonprofit Startup ChecklistTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts