Digital Marketing From The Coalface Dave Robinson

In this episode, Alex illustrates why being stuck on a long train journey with him might become tedious. To be fair, he does share some worthwhile insights about why Google might be treating your website with the kind of contempt normally reserved by Peggy Mitchell towards Pat.

More rants and revelations from Alex and Dave. This week, we discuss, among many other things, businesses that let their half-wit web guy hold them to ransom. If that's you, then stop it, and here's how.

In this week's show we discuss pointless metrics, breaking up, making up and swiping right with new clients. Or something like that.

There's a danger that AI tools are flattering to deceive. Some people seem to think that the ease with which things can be produced is somehow correlated to the quality of those things. However, this podcast isn't about slagging off AI, it's about lots of things, including the way actual people, who are not qualified to make a judgement or decision, are probably responsible for there being so many awful websites out there.
Of course, the conversation quickly descends into the usual drivel.

Once again we're a bit moany in this episode. We understand the top people, the so-called C-Suite, in an organisation are very busy and oh so important. But the thing is, digital output is the the face and voice of their organisations so if they're not involved and they don't understand the why, they're setting themselves up for online failure.
 

We've just migrated our website to HubSpot and we love it. Other people swear br Craft CMS and some WordPress. But, like our podcast hosts, these are just a bunch of tools. Don't pick a digital partner purely because they can operate some software.
In this episode, as usual, we discuss what's been happening this week at the coalface of digital marketing, including HubSpot and nonsense documents pretending to be about strategy.