The Athlete Entrepreneur brings real success stories and insights from former elite athletes who have gone on to have successful business careers as startup founders, innovators, operators, and leaders. We dive into how athletes achieved high performance in sports and how they have carried it forward in business. Whether you are a professional athlete looking to transition into the business world or an entrepreneur looking to hone your craft, we dig deep to find the tools, tactics, and tricks that you can use to reach your own goals.
Michael Brill | "The Most Interesting Man in the World"
Born in the South, briefly ran track for Vanderbilt. Formerly a touring professional fire juggler. Michael's career has centered around technology - programming, project management, and most recently sales. In 2016, left the US for 2 1/2 years to kiteboard, surf and explore over 50 countries. Upon returning, focusing on meditation practices such as Vipassana and Sadhguru. Most recently practicing Dr. Joe Dispenza's work combining neuroscience, epigenetics and quantum physics. Currently living in Laguna Beach where he efoils and returned to Slalom, a global consulting firm.
Gene Williams | Founder & CEO of Athletes Untapped
Gene is the Founder & CEO, of Athletes Untapped a marketplace that connects qualified coaches with aspiring athletes. Athletes Untapped fosters strong connections between athletes and private coaches. We enable the relationships to last by backing them with dynamic technology.
Gene is also the President, at VeryApt, a national real estate technology company dedicated to helping renters find their ideal apartment. We focus on partnering with major universities and employers to assist incoming graduate students and employees with their housing search.
Gene was a former professional basketball player, Galway Titans (2016-2017) and has a BA in economics from Johns Hopkins (2016) where he was varsity basketball captain and conference scholar-athlete of the year.
Rick Elmore | Founder and CEO of Simply Noted
Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. Founded in 2018 and based in Tempe, Arizona, Simply Noted has grown into a thriving company with clients of various sizes across the country including in hospitality, real estate, insurance, nonprofit, franchise, B2B, and others. Rick has served as the company’s CEO since its founding, for more than three years, and has over a decade of sales and marketing industry experience.
Chris Manderino | Co-Founder and CEO of LYFE Fuel
A lifelong athlete turned Nutrition Expert, Chris founded LyfeFuel as a way to share his passion for health and wellness.
Upon learning that many of the nutrients we should be getting from food are non-existent in modern diets, and discovering that the supplement industry is saturated with petroleum-based synthetic ingredients and chemical extraction methods, I felt compelled
to seek out a cleaner, more natural way to meet my daily nutritional demands without trading health for convenience.
Borrowing from my experience as a professional athlete I immersed myself in the world of functional medicine to search for a competitive edge that could position LyfeFuel as uniquely different and more effective than anything else on the market.
Years of research, personal experimentation, and cultural insights from living abroad ultimately led to a simple revelation... harnessing the power of plants to put back what’s missing from food.
Taking a holistic approach to nutrition that uses real whole foods to deliver the essential nutrients missing from modern diets, our formulations are arguably the cleanest, most complete, and delicious on the market, each taking years to develop.
Every aspect of LyfeFuel is backed by science, right down to the amounts of each ingredient. Instead of simply throwing healthy ingredients together, LyfeFuel’s products are engineered with the specific purpose of aiding absorption to make sure the body receives the full benefits of each and every life-sustaining nutrient.
With a vision to become a leader in personalized wellness, LyfeFuel launched its first product, The Daily Essentials Shake, in September of 2016. The purpose of the flagship formula was to provide the core nutritional components that most Americans don’t get enough of, in a delicious and nutritious plant-based meal on the go. It’s nutrition, simplified.
Jelani Jenkins | NFL Veteran and Founder and CEO of Postseason
Jelani Jenkins is a 5 year NFL Vet and Certified Performance and Mindset Coach. He is also the founder/CEO of Postseason – a social learning app that helps athletes continue their growth, success, and fulfillment beyond sports.
Jelani built his coaching practice in response to the challenges he went through after retiring from the NFL. Built on two key principles, his methodology emphasizes Self-Discovery and Self-Mastery. Through mindset training, he helps athletes and high-performers overcome their subconscious limitations to achieve their goals quicker, easier, and with more fulfillment.
Postseason is founded by a Jelani Jenkins who knows about the challenges that former college and professional athletes face, and backed by a team of individuals that are passionate about helping athletes succeed. We didn’t just have our brilliant team run surveys on athletes. We brought our struggles, challenges, and successes to the table along with those faced by our friends and teammates. You always have one of our leaders to connect with.
James Mayo | Founder of SOS Hydration and the former British Mile Champion
James Mayo is the Co-Founder and Chief Hydration Officer of SOS Hydration, an electrolyte drink created from a need to hydrate better in his professional running career. Mayo understands the difficulties of trying to remain hydrated as well as optimizing performance while participating in world-class athletic events. James was the British National Mile Champion and traveled the world to compete. He was an Army Infantry officer for six years, where he continued to push his performance boundaries.
Despite his elite athlete status, Mayo became pre-diabetic, and it was a wake-up call for the sugary drinks he had been consuming for performance fuel. He teamed up with his brother Tom and his wife to test out their own formula and created a hydration formula specifically designed for active lifestyles, that’s backed in research without the added sugars and unhealthy ingredients.
James has grown SOS Hydration to triple-digit growth, bringing on board members including Shark Tank “Shark” Kevin Harrington and former NBA great/Olympian Charles Smith. James launched SOS’ philanthropic efforts including partnering with Global Empowerment Mission.
James is a father of two beautiful girls and a husband to his co-founder, Dr. Blanca Lizaola-Mayo.
One of my favorite podcasts
The Athlete Entrepreneur is one of my favorite podcasts to listen to at work! Also, I love the new intro!
Would give six stars if I could
Greg presents an educational, informative, and relaxed atmosphere that delves into the lives of athlete entrepreneurs! I have listened to almost all of the podcasts so far, and I have learned something in each episode! He knows how to pull information from his guests, ask thought provoking questions, and adds humor and real-life anecdotes along the way. Each episode is a journey that no one should miss. Do yourself a favor and subscribe/listen to this podcast immediately!