40 episodes

Stories of motivation, discipline, failure & success from your favorite fitness instructors. A podcast about how to create an impactful & meaningful class, which amounts to 4% of a person's day. Made with sweat for Fit Pros by Fit Pros. Support the podcast by following on instagram:https://www.instagram.com/costello_maria_/https://www.instagram.com/creatingthe4pod/

Creating the 4%: Real Life Stories From The Fitness Industry's Top Instructors Maria Costello

    • Health & Fitness
    • 5.0 • 26 Ratings

Stories of motivation, discipline, failure & success from your favorite fitness instructors. A podcast about how to create an impactful & meaningful class, which amounts to 4% of a person's day. Made with sweat for Fit Pros by Fit Pros. Support the podcast by following on instagram:https://www.instagram.com/costello_maria_/https://www.instagram.com/creatingthe4pod/

    Bryan Myers: The Magic Of Every FitPro, Rocket Science & Being The President & CEO For [solidcore]

    Bryan Myers: The Magic Of Every FitPro, Rocket Science & Being The President & CEO For [solidcore]

    FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs:
    https://www.instagram.com/creatingthe4pod/
    https://www.instagram.com/costello_maria_/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 
    He is a Virginia native from a military family who used to buy candy in bulk to resell for a profit. Bryan Myers always had an undeniable talent for all things entrepreneurial & helping businesses scale & grow.
    He is linear, organized, highly analytical and his career grew from consulting work at the prestigious Boston Consulting Group to becoming VP of Development at Sweetgreen before people even knew what Sweetgreen was.
    Bryan never misses breakfast or an opportunity to be active.  A regular at various boutique fitness brands he became enamored with his sweatlana under the blue lights of solidcore. 
    Solidcore is a pilates inspired strength training workout and Since opening its first studio in Washington, D.C., in 2013, it has become one of the fastest-growing companies in the fitness sector—with more than 100 locations across 24 states currently and hundreds of thousands of clients, including Michelle Obama.
    Currently as president, CEO and solidcore coach, Bryan Myers is revising the “White, thin, cisgender” fitness narrative—and making history as one of the nation’s few Black, LGBTQ+ CEOs.
    He recently addressed his mostly white male board of directors at a board meeting and told them solidcore is that girl. MMM HMMMM. It sure is honey. 
    He is a CEO, a Husband, a father to 1.5 year old Vincent and low key ratchet IT IS AN HONOR to welcome Bryan Myers to the Creating The 4% Podcast this week!
    Check out [solidcore] here:
    https://www.solidcore.co/

    Follow Bryan on instagram:
    https://www.instagram.com/bmysofly/

    Check out Bryan featured on Essence magazine:
    https://www.essence.com/feature/bryan-myers-solidcore-pilates-black-executive/

    • 1 hr 12 min
    Dr. Emily Jane Gibson: Being A Woman In Sports Medicine, Becoming A FitPro & The Fusion Of Health, Wellness & Fitness

    Dr. Emily Jane Gibson: Being A Woman In Sports Medicine, Becoming A FitPro & The Fusion Of Health, Wellness & Fitness

    FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO MY DMs:
    https://www.instagram.com/creatingthe4pod/
    https://www.instagram.com/costello_maria_/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps me so much when you do! 
    She was born with bilateral congenital talipes equinovarus (commonly known as club feet) but now spends her days taking care of others.
    Dr. Emily Jane Gibson is a double board-certified physician in Family Medicine and Sports Medicine. She completed her Family Medicine residency in TX and her Sports Medicine fellowship at the University of Missouri.
    During her fellowship in Feb 2021, she thought hmmm I could probably do more and she became an indoor cycling instructor and today, continues to share her love of movement, music and bikes that go nowhere with her riders.
    The future of proactive, personalized care has arrived and Dr. Janie also has interests in functional/integrative medicine and she is starting her own wellness consultation practice with Dr. Dana Granberg at The Happy Camper MD
    When she is not on a bike you can find her treating patients at an urgent care, she maintains an active lifestyle doing yoga, organic gardening, cooking and ballroom dancing.
    Dr. Janie says it is her greatest joy and privilege to be invited into the care of her patients’ lives.
    Given recent advancements that are shaping and merging the futures of fitness, health, and wellness it is an honor to welcome Dr. Emily Jane Gibson to the Creating The 4% Podcast. Dr. Janie WELCOME!!!
    Follow Dr. Janie on instagram:
    https://www.instagram.com/dr.janiemd?igsh=MW9wZGx1NW5hem9uaw==

    Check out the happy camper:
    https://thehappycampermd.com/

    • 1 hr 11 min
    Nick LoCicero: A Decade Of All Outs At Orange Theory & Leveling Up Your Coaching & Business Skills

    Nick LoCicero: A Decade Of All Outs At Orange Theory & Leveling Up Your Coaching & Business Skills

    FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs:
    https://www.instagram.com/creatingthe4pod/
    https://www.instagram.com/costello_maria_/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 
    In 2014 he began his Orange Theory Fitness career at the studio in Northport Long Island. 
    Nick LoCicero is known as Mr. OTF in our neck of the woods, and he quickly ascended from the treads to overseeing over 30 studios as Director of Operations on Long Island. 
    Throughout the years it was hard to go anywhere and not hear someone talk about how beloved he is by both clients and other coaches, even outside of OTF.
    Orange Theory Fitness is a boutique fitness studio franchise based in Boca Raton, Florida. The first studio was established in Fort Lauderdale, in 2010 by founder, Ellen Latham.
    As of March 2023 OTF has 1,348 locations in the US, is in 51 states and 842 cities. 
    Nick’s dedication to the brand that has dominated boutique fitness for many years, led him to a corporate role in National Fitness Training & as a Support Manager.
    His certifications include ACE GFI, ProNatal Group Fit, TRX, STC/GTC & NASM PT. These days Nick continues to inspire and motivate current and future coaches and franchisees, painting the world orange one studio at a time.
    It is an honor to welcome Nick LoCicero to the Creating the 4% Podcast this week!

    Follow Nick on instagram here:

    https://www.instagram.com/nlocicero_mr_otf?igsh=MTlhazcxZ2JwcTE4bw==
    Learn about OTF here:
    https://www.orangetheory.com/en-us

    • 1 hr
    Patrick Young: Life After Your Studio Closes & The Importance Of Connection Through Shared Experience

    Patrick Young: Life After Your Studio Closes & The Importance Of Connection Through Shared Experience

    FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs:
    https://www.instagram.com/creatingthe4pod/
    https://www.instagram.com/costello_maria_/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 

    He is a fiery Aries who loves numbers but also has found the joy of movement.
    Thanksgiving 2017 Patrick Young set out to make a change and he embarked on a transformative fitness journey.
    January 2019 he became a CycleBar instructor, slightly awkward and with no experience this was so much more than just fitness.
    Through covid, pre, outdoor rides, going virtual, working from home, becoming a lead instructor all led to his beloved studios eventually closing. But through it all Patrick remained consistent and kept showing up.
    Charcuterie is his love language, corporate America supply chain in automotive is his daytime home, a millennial dog parent, a plant lover, a lululemon ambassador, from Michigan, the daddy with caddy, it is an honor to welcome Patrick Young to the creating the 4% podcast this week!
    Follow Patrick on social media:

    https://www.instagram.com/youngpatrick08/

    Where to watch the Titanic movie:

    https://www.cloudwards.net/where-to-watch-titanic/#:~:text=You%20can%20stream%20Titanic%20for,a%20subscription%20or%20free%20trial.

    • 1 hr 8 min
    Max Rigano: His Transgender Journey, Fitness, & The Layers & Complexity Of How We Express Ourselves

    Max Rigano: His Transgender Journey, Fitness, & The Layers & Complexity Of How We Express Ourselves

    FOLLOW THE PODCAST ON INSTAGRAM & SLIDE INTO OUR DMs:
    https://www.instagram.com/creatingthe4pod/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 

    March 31 is the International Transgender Day of Visibility.
    This day is dedicated to celebrating the accomplishments of transgender and gender nonconforming people while raising awareness of the work that still needs to be done to achieve trans justice.
    His pronouns are he/him and he is a Brooklyn based diversity, equity, and inclusion advocate who educates through writing, public speaking, and social media.
    Max Rigano uses his training, personal, and professional experiences to promote transgender equity and health, both in and outside of the trans community. 
    He is also a model and fitness instructor and has been published in Men’s Health Magazine and Bicycling Magazine as the first transgender cycling instructor in the boutique fitness space and can currently be found at CycleBar in NYC.
    It is an honor to welcome Max Rigano to the creating the 4% podcast this week!

    Follow Max on social media:
    https://www.instagram.com/kngmaxy/

    • 1 hr
    Lauren Perry: Reading Energy As An Instructor, Mastering One Thing & Creating One Of ClassPass Top Studios Of 2023

    Lauren Perry: Reading Energy As An Instructor, Mastering One Thing & Creating One Of ClassPass Top Studios Of 2023

    FOLLOW THE PODCAST ON INSTAGRAM:
    https://www.instagram.com/creatingthe4pod/
    Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 
    Born & Raised in Alaska she always knew owning her own business was her destiny. After college in Seattle, Lauren Perry decided to stay but the event planning future she had originally envisioned just wasn’t working.
    Her love for fitness and cycling quickly evolved into the opening of her very own studio. Lauren opened City Cycle in 2015 with the philosophy of integrity, respect, and a genuine desire to give back to the community. 
    In 2019 & 2023, City Cycle was voted the number one fitness studio in all of Seattle and she was voted best fitness instructor in Seattle by Classpass. 
    Lauren is a Lululemon ambassador and has worked with brands like Carbon 38, and you can get your dose of inspo on her blog don’t sweat it!
    She is passionate about helping other entrepreneurs and offers consulting, social media support, training for instructors, and more!
    Through years of building a brand, managing a team, and HUNDREDS of cycling classes later, she’s learned some pretty amazing life lessons that she will share with us today.
    It is an honor to welcome Lauren Perry to the creating the 4% podcast this week!
    Follow Lauren on IG:
    https://www.instagram.com/laurentbowman/

    Follow City Cycle on IG:
    https://www.instagram.com/citycycleseattle/

    Learn more about City Cycle:
    https://citycycleondemand.uscreen.io/

    • 1 hr 11 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

M. Sjostrom ,

so informative and inspiring!!

Truly one of my fave podcast for fit pros! Maria does such an incredible job with getting such versed and talented guests that are able to bring their passion each episode!

@realginanuzzo ,

Impressive!!!!

Maria is the real deal. I become deeply invested in whomever she interviews, and find it to be like watching the best documentary ever….but listening to it. Keep doing your thing Maria.

danielle d-b ,

Amazing podcast

Maria is awesome - she is thorough and asks fantastic questions of her guests. This is a fabulous resource for anyone in the fitness industry. 💙

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