Opinionated SEO - Digital Marketing News Philip Mastroianni

I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.

Google Bard
Released major update on July 13, 2023Prompt strategy: Long paragraphs, numbered tasks, multiple iterationsCouldn't produce high quality content without heavy editingIssues following instructions, needing reminders
OpenAI GPT-4
Works well with conversational, transcribed promptAble to follow directions and produce high quality contentNo need for shot prompting
OpenAI GPT-3.5
Uses revised GPT-4 prompt plus follow up to enforce formattingGets content production-ready after second promptQuality close to GPT-4 with additional data/content provided
Anthropic Claude 2
No API access, using text interfaceRequired revising prompt structure significantlyXML tagging of data types improves contextBuilt-in prompt diagnosis/suggestions helpfulSingle prompt can produce high quality output
Meta Llama 2
Free to use commercially if you have the hardwareExpected behavior similar to GPT-3.5GPT-4 prompt worked wellQuality closer to GPT-3.5 but better privacyCould refine with prompt chainingIssues following instructions precisely
Jasper API
Access useful for building AI toolsLong prompt length capabilityAppears to use GPT-4 or variantZero shot performs as well as GPT-4Able to produce high quality content easily
Conclusion
GPT-4 and Jasper produce quality results most easilyPleasantly surprised by Claude 2 quality and formatting of promptLlama 2 needs refinement to reach GPT-4 levelCurious about prompt strategies working across modelsFull show notes: https://opinionatedseo.com/2023/07/ai-prompting/

Today I have Hassan on the podcast and we’re going to dive into his journey, which started with a lie to his parents! We’ll dive a bit into entrepreneurship, the merit of agencies as a way to jumpstart your career, AI, and some of the original research and work he’s doing in his current role.

Website: https://hassanuddeen.com/
Blog: https://hassanuddeen.com/blog/
LinkedIn: https://www.linkedin.com/in/hassan-uddeen/

In this episode of The Opinionated SEO, we discuss an alternative to Google Analytics, specifically for those who don't want to switch to GA4. We introduce one of my favorite alternatives, which is a lightweight and open-source web analytics tool that is fully compliant with GDPR, CCPA, and PECR - Plausible Analytics.
https://plausible.io/

Here are some key takeaways:
1. Plausible is a simple and intuitive alternative to the complex interface of Google Analytics.
2. With Plausible, you own 100% of your website data, and there is no need for cookie prompts.
3. Plausible's script is more than 17 times smaller than Google Analytics, making it a faster and more efficient option.
4. Plausible is fully compliant with GDPR, CCPA, and PECR, and does not share data with third-party advertisers.
5. Plausible offers real-time data and custom goals and events, making it a great alternative for those with small to medium-sized websites or personal blogs.

Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! 

I'll be discussing Google's issues that I'm seeing.
Slow speed of Chrome browserDecrease in ad revenueGoogle Analytics 4We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. Finally, we provided tips on how to use AI to help create content for SEO purposes and how to share it effectively on multiple platforms. 

In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI.

I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms.

I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially for investigative reportage.

Full Article and Show Notes @ https://opinionatedseo.com/2023/01/chatgpt-what-is-it-and-what-should-i-know-about-it-as-a-marketer/

Main Topics Covered:
Overview of Chat GPTWhat Chat GPT Is Good AtWhat Chat GPT Is Bad AtHow To Craft RequestsAvoiding Detection from Search EnginesImplications for Content Writing & SEO
I talk about how AI-based content can be used to create content more quickly and cost-effectively than traditional methods; I look at a past piece of content that I outsourced to a writer, compared to the same one using AI with the same prompt.

I recommends trying out Chat GPT, an interface into DaVinci 3.5 from OpenAI, to produce creative, long-form pieces of content without much effort. 

Scott Aaronson was recently interviewed about AI safety; he mentioned that OpenAI research suggests that watermarking could help identify AI-generated content. 

Google's AI tools are able to pick up on certain key features such as punctuation and word choice that may indicate the content was generated by an artificial intelligence program. 

I believes that GPT 4 and 5 will make it increasingly difficult to tell the difference between human-written and AI-written pieces of content without adding original research or interviews. 
Have a happy holiday season and I look forward to seeing everyone next year!

Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. 

Some key areas Raj talks about:
What kind of marketing he has done in his 13 years of real estate profession?What's changed in the last few yearsWhat is working for him nowHow he measures success in his marketingWhat his favorite marketing story isWhat should someone do if they are just starting out in their business and they don't have a reputation to use, or a referral network?What he says has contributed most to his successThis is a great episode to listen to if you are a small business owner, or are doing marketing for a small business owner, and especially if you are in the real estate space.

Raj's Contact Info:
Email: Raj@legacyhomesrealty.com
Phone: (951) 314-4251
Website: LegacyHomesRealty.com

Full show notes and blog page @ https://opinionatedseo.com/2022/10/offline-marketing-local-real-estate-marketing-interview-with-raj-sharma/