How To Business TSBDC Chattanooga
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- Business
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The official podcast from the Tennessee Small Business Development Center of Chattanooga.
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E24:Your Tools for Professional Development
In our season two finale, Josh, Sarah, and Madison discuss professional development, why you should do it for yourself, and why you should encourage your employees to do it too.
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00:45 - What professional development means (to us)
02:40 - Specific tools
09:17 - Why and how for your employees
23:37 - Additional recommendations
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt -
E23: Your Tools for GoogleMyBusiness
In this episode, Rebecca is joined by Anthony Raffa of The Johnson Group. They discuss why every business owner should have a GoogleMyBusiness profile and how to take full advantage of everything the search engine tool has to offer.
__________04:15 - What is GoogleMyBusiness?
10:00 - What if you don't have a physical location?
13:29 - Important aspects to include in a listing
19:06 - Google Ads
25:53 - When you should outsource
30:35 - Customer reviews
35:31 - General best practices and how often to update GoogleMyBusiness
39:33 - One final piece of advice
Create your GoogleMyBusiness profile at google.com/business
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt -
E22: Your Tools for Time Management
Sarah and Lynn discuss task management, organizing your calendar, and how to not waste time.
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08:31 - scheduling apps
18:07 - managing tasks and taking notes
32:31 - apps that can help you stop wasting time
39:24 - manage your energy, not your time
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt -
E21: Your Tools for Social Media Management
Madison is joined by Treston Tanner to discuss social media management platforms and the when, how, and why of hiring someone to manage your social media for you.
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01:45 - breakdown of social media scheduling platforms
13:07 - when to outsource to an agency or freelancer + how to vet them
23:34 - what to do before outsourcing
27:03 - how much to budget for social media ads
29:21 - which platforms you should be on
33:38 - our personal favorite platforms
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Learn more about the TSBDC at tsbdc.org/chattanooga or follow us on Instagram: @tsbdcchatt -
E20: Your Tools for Accepting Payments
Erika Powell from BC Solutions joins us on this week's episode to discuss how to accept payments from customers, including fees, regulations, and data security.
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E19: Your Tools for Starting a Business
Madison interviews Sarah and Rebecca about their experience as business owners and how they use that experience to counsel their clients.