The B2B CEO Show Moby

After a BS in Electrical Engineering and MBA, he chose not to go the deep technical route, but start his career in Product Marketing at Texas Instruments. Since then, he’s been in Product Marketing for multiple organizations, such as Smart Modular, Vyopta, Convey, Kronos and Wyng, where he serves as the Director of Product Marketing. In this conversation we go deep into what Product Marketing is, how the message of a product is built from the understanding of the customer, and what he’s seen in the evolution of Product Marketing. Enjoy. As always, if you want to learn more about Jacob, you can connect with him over LinkedIn, and his entire guest profile is also on theb2bceo.com

Podcaster, podcast enthusiast and on TikTok as @podcastcoach. In this episode, we talk about podcasting as a medium for personal creativity, networking, and business growth. Enjoy.

CEO of Intelligent Contacts, Jeff has an absolutely killer history helping B2B SaaS and professionals services entrepreneurs scale their revenue from $1M to $20M. He has lead 4 companies to successful acquisitions, he’s an author, speaker, and podcast host. Not only that, he’s won CEO of the year from CEO Monthly. Enjoy.

Chief Operating Officer of The American Genius, Founder at Austin Digital Jobs, and former Texas Woman Entrepreneur of he Year. She was one of the first ever interviewees when I started my first podcast in 2016, and we talked about strategy, community building, and the job market. Almost 6 years later, she returns to one of my shows, and talks about the current state of the job market, the issues and changes faced by both employees and employers, what it means for leadership in hiring companies, and how to actually attract the talent you want. Enjoy.

Josh Harnagel is currently VP of Marketing at Redbird Flight Solutions, an Austin company designing innovative and affordable flight training devices and software for both businesses, educational institutions dnt eh aviation enthusiast. What’s interesting about Josh is that he actually started his career as a Flight Instructor before Redbird, and then as a Installation Manager going on-site to customers for Redbird. In this episode, he shares his journey through the company, how he got interested in marketing and taught himself what he needed to do, and the current strategies RedBird uses to generate quality leads and build word-of-mouth. As always, if you want to learn more about Josh, you can connect with him over LinkedIn, and his entire guest profile is also on theb2bceo.com

Welcome back to the B2B Show! I want to introduce you to our guest today, Anna Kostroun, CMO and NewRocket. As soon as Anna and I jumped on a call, we instantly connected. She started her career in marketing at Dell, a company I was also at. After leaving Dell serving in CMO operations, she moved on to another Austin tech powerhouse, Rackspace, where she served in Field Marketing and as Head of Performance Marketing. In this episode, we talk about the nuances of marketing, what really goes into marketing strategy, and the challenges of business marketing must overcome today. Enjoy