28 episodes

Have you ever wondered why other podcasts ask the same questions over and over again, expecting the same answers? And have you ever wondered why you only ever hear the same answers...? Not on THIS show! The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands. | If you are loving what you are getting out of our show please SUBSCRIBE. | For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/services/growth-services | All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

The Dirt Jim Barnish

    • Business
    • 5.0 • 116 Ratings

Have you ever wondered why other podcasts ask the same questions over and over again, expecting the same answers? And have you ever wondered why you only ever hear the same answers...? Not on THIS show! The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands. | If you are loving what you are getting out of our show please SUBSCRIBE. | For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/services/growth-services | All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

    28. Hiring & Firing: How to Build a Successful Team

    28. Hiring & Firing: How to Build a Successful Team

    Patrick Brown, founder and CEO of Unity Communications, joins Jim Barnish on this episode to discuss building teams and the people behind them. He shares his own journey of leaving the corporate job and the ‘dirt’ he’s gathered while growing his company from just himself to 300+ people.
    How do you find the right talent to hire in a young startup when you don’t have the cash or benefits to compete with the big guys? What do you do when a great employee finds an opportunity elsewhere? How do you empower your team to make decisions and grow with you?
    Join Patrick and Jim as they deep dive into creating successful teams, the costly mistakes he has made in building websites and hiring outside consultants, and why profit margin is the number one metric he is focused on. 


    Key Takeaways
    Look to hire talent from unusual places. It might be someone who’s after a certain lifestyle (vs. money) or a corporate employee that hasn’t advanced through the ranks.Hiring the right people is vital for any business to thrive, but so is firing those who don’t fit. Cutting them loose benefits your company, but also that person.Profit margin is the one number that aligns all your financials. It shows you when you can pay your employees more, and when you need to increase prices or make other adjustments.

    Resources
    Patrick Brown's LinkedIn
    https://www.unity-connect.com
    The Icarus Deception by Seth Godin
    Seth Godin's podcasts


    About 
    Patrick Brown is founder and CEO of Unity Communications, an award winning Business Process Outsourcing (BPO) company. Unity helps brands hit their core metrics, streamline processes, and properly ensures business operations scale responsibly. 
    His career began in the Navy that led him to work and learn from leaders in various companies, governments, and NGO's. Those formative years helped cement a foundation of working with people of incredible diverse backgrounds, cultures, and stages of life. Now, with over 25 years of experience in complex service delivery products/services, his team understands the overall scope of work that clients expect, while holding vendors and employees accountable to their SLA's and roles. 



    If you love what you are getting out of our show please SUBSCRIBE.
    For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
    All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

    • 46 min
    27. Weaponizing Adversity: Focus on Opportunities, Not Failures

    27. Weaponizing Adversity: Focus on Opportunities, Not Failures

    Ascenditt cofounder Mason Dorner joins Jim Barnish on this episode to talk through the adversity he’s overcome, both personally and in business. He'll outline how to avoid costly sales and marketing mistakes, and weaponizing hard times to drive growth.
    With a background in marketing, Mason went from sports to Disney before leaving the corporate world for a tech startup. Over the span of 4 years, he helped this company grow from $1M to $100M and achieve unicorn status ($1B+ valuation). On the side, Mason was already setting the foundation for his next venture. Today, as a cofounder, he takes his expertise to other digital startups looking to reach aggressive revenue targets and grow.
    Scaling companies is the easy part for Mason when compared to his personal life. While building both companies, he was diagnosed with cancer and a degenerative eye problem within months of each other. He decided to not let his health problems drag down the rest of his life, and used the concept of "weaponized adversity" to compartmentalize worries and focus on big opportunities.


    Key Takeaways
    Conversion rates (MQL > SQL > Revenue) and acquisition costs need to be a focus for SaaS leaders.Compartmentalize negative situations and focus on your opportunities. Find places where you can win bigger in order to offset the bad.“Alter Ego Effect” - Emulate high performers who have gone through similar adversity. Being a founder is a unique and often lonely journey - find others who can coach and walk you along the way having traveled that road before.Being passed over does not mean someone is a bad employee, it means they weren’t a great fit for that organization. Find diamonds in the rough by setting expectations together (e.g., work-life balance, working style, etc.). 

    Resources
    Mason's LinkedIn
    Mason's website
    The Alter Ego Effect by Todd Herman
    MFCEO Project Podcast with Andy Frisella
    Real AF Podcast with Andy Frisella


    About 
    As cofounder and Chief Ads Officer of Ascenditt, Mason Dorner helps startup and rapid-growth stage SaaS and e-commerce brands quickly scale and achieve 8,9, and 10 figure exits through aggressive marketing and sales strategy and execution.
    He has worked in digital performance marketing for 10+ years, including brands such as Comcast and Disney. After exiting the corporate rat race he joined a local Orlando tech startup, Stax, scaling their marketing spend by over 1,000%, acquired 25,000+ customers, and grew to a valuation of over $1B under his leadership. 


    If you love what you are getting out of our show please SUBSCRIBE.
    For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
    All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.

    • 50 min
    26. Founders, Families, and (Rocket) Fuel

    26. Founders, Families, and (Rocket) Fuel

    Twelve years of entrepreneurship while building a family as a new wife and mom is Katie Merrill's founder's journey. Hear her story as she walks host Jim Barnish through the challenges she has faced and continues to learn from.
    As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learned over time that she had to get out of her own way. Finding a COO combined with efforts to scale her sales team has been a game changer for the evolution of the business. Freeing up her time as the founder from the daily operations has allowed her to prioritize other areas to grow.


    Key Takeaways
    Shift focus from the day-to-day operations to other key strategic areas like product evolution, strategy, etc.You might be a founder, but that doesn’t mean you know everything. Set aside your insecurities and don’t be afraid to ask questions to mentors that have been there before.Put effort into building a scalable sales engine. It’s a lot easier when founders aren’t the only ones selling.   

    If you love what you are getting out of our show please SUBSCRIBE.
    For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
    All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.


    Resources
    Katie's LinkedIn
    B-Lynk website
    Dare to Lead by Brené Brown
    Rocket Fuel by Gino Wickman


    About 
    Katie Butcher-Merrill is CEO and Founder of B-Lynk, providing training services, including sales and end-user training on the Smart-Lynk managed service platform for over 40 BroadSoft based Service Providers and Hosted Unified Communications companies globally. 
    Prior to this, Katie held supply chain management roles at both General Mills and The Mosaic Company. She is a graduate of Iowa State University.

    • 34 min
    25. Progress > Goals

    25. Progress > Goals

    Dan Clark, CEO of Brain.fm, joins Jim Barnish on this episode to deep dive into operations and what it takes to align teams to the same objectives. At Brain.fm they combine everyone’s love of music with neuroscience, their goal: helping you hit your flow state faster to achieve more. 
    Your objectives as the founder or the business may not be the same as your employees, because everyone has different motivations. The key is fusing the strengths of those different motivations to grow together.
    Having goals is important, but you need to ensure you can break them down into actionable steps and time frames. Goals are often used as a pass/fail system, but there is something to be said for switching your focus to progress. Are you 1% better than you were yesterday? Will you strive to sell more next week than you did last week?


    Key Takeaways
    Everyone in your organization does not need to have the same motivations. Align company objectives to personal goals (e.g. job security) to see the team flourish. Ensure that your KPIs are tracking what you really want. Your employees should be satisfied where they are, but not complacent. Ideally they are working well at the edge of their skill set.  Goals are important, but maybe not as important as progress. Are you better today than you were yesterday? Are you increasing profitability more this quarter than last? Consistent progress is key.

    If you love what you are getting out of our show please SUBSCRIBE.
    For more information on how we dig into the dirt check out our other episodes here: https://www.orchid.black/podcast
    All contents of this show are rights of Orchid Black©️ and are not to be used unless authorized by written consent.


    Resources
    Dan’s email: dan@brain.fm
    Dan's LinkedIn
    The 15 Commitments of Conscious Leadership by Jim Dethmer, et al.
    20% Discount Code to Brain.fm


    About 
    Dan Clark is an entrepreneur at the intersection of technology and mental wellness. After joining Brain.fm as head of engineering, he bought out the company from its original founders and now leads it as CEO. Brain.fm combines everyone’s love of music with neuroscience, creating music to help enable you to be your best self.

    • 32 min
    24. Be a Human Founder: Creating a Culture of Success

    24. Be a Human Founder: Creating a Culture of Success

    What is culture? What does it look like in your company? A lot of shifts in business occurred over the last two years since the start of the pandemic, particularly in remote work and how employees interact with their jobs. How has remote work impacted your culture? Has it magnified the problems or the solutions for your business?
    Through 18 years of entrepreneurship, including highs and many lows, Tobias Günther has refined his perspective on the human side of business and how that leads to success. It’s not just about the money, and if you ignore the relationships on your team by focusing on just the money, you’ll lose both.  
    Joining Jim Barnish from Germany, Tobias shares his insight on why relationships trump company values, how to liberate yourself as a founder by trusting your team, and the power of self-reflection and personal growth.


    Key Takeaways
    Trust your team and free yourself of stress and unnecessary work. You hired them for a reason, let them show you why you hired them.“Culture is how you treat each other” - Communication and relationships in your organization are the foundation. Without those in place, all of your company values and mission statements mean nothing.Growth in your business is dependent on your growth as a person. Learn to self reflect and correct your mistakes. Your leadership will improve as you improve. 

    Resources
    Tobias's LinkedIn
    https://www.tobias.co/ 
    Reinventing Organizations by Frederic Laloux


    About Tobias Günther
    4x Founder + CEO | Mindfulness Teacher 🙋‍♂️ Helping other founders with the human side of business: company culture, remote work, leadership 👉 tobias.co


    If you love what you are getting out of the show, please rate us ⭐⭐⭐⭐⭐ and leave a review!

    • 42 min
    23. Pressing Forward with Faith and Grit

    23. Pressing Forward with Faith and Grit

    Entrepreneurship is a long, rough road. You’ll experience highs, but also a lot of lows. How do you develop the resilience and grit necessary to press forward? Liza Marie Garcia joins Jim Barnish on this episode, bringing her insight as a former tech founder and currently COO of NOW Publishing.
    They discuss the importance of having faith in something greater than yourself, ignoring naysayers who will distract and discourage you, and learning to be flexible during the hard times. As a publisher, Liza gives her perspective on the value of great editors, tips for founders and others who want to publish a book, and the importance of sharing your story.


    Key Takeaways
    Believing in something greater than yourself, whether that’s God or a spiritual foundation, will help weather the volatility of the entrepreneurial life.Ignore naysayers who divert your attention. It is especially easy with social media to get distracted by negative people.We live in the age of content; tell your story and create something to contribute to the world, whether it's writing a book or building a business.

    Resources
    Liza's LinkedIn
    NOW Publishing website
    En Factor Podcast
    Never Drink Coffee During a Business Meeting by Liza Marie Garcia


    About 
    Liza Marie Garcia is the founder and Chief Operating Officer of NOW Publishing. Based in Tampa, Florida, she’s worked with hundreds of writers and authors. She is a 3-time author herself, including Never Drink Coffee During a Business Meeting, and coauthor of My Calendar is Written in Crayon and The 90 Day Author. Her most recent book, Tell Them Of My Greatness, releases on September 1.
    As a former tech CEO out of Seattle, Liza Marie founded one of the first professional services firms in the telecommunications industry in the U.S. She sold the firm in 2014 and moved to Florida, launching NOW Publishing in 2016. 
    She is the proud mother of two daughters, an avid golfer and a self-proclaimed USTA “tennis maniac.” She credits her faith and her daughters as the source of her strength, resilience and greatest inspiration.

    • 31 min

Customer Reviews

5.0 out of 5
116 Ratings

116 Ratings

KennyP813 ,

Great stories that are rarely told!

Every entrepreneur is quick to tell tales about their wins. Jim does a great job of bringing the other side of the story to light. The best lessons come from failures. You learn the most from "The Dirt".

Lancestipher R. ,

The Right Conversations at the Right Time

As an executive in tech, the people that Jim brings on, and the dialogues they have offer me a different perspective and provide me insight to the daily operations of the teams I’m of apart of. I assess my personal strategy, and the team’s, to then compare with what was learned to see what are the opportunities for continued growth and success. This podcast is genuinely great for those striving to be better professionals that want to be more effective, and efficient, in their roles, and even day to day life. I appreciate that the discussions had happen right when I need them. Plus, it makes me sound super smart when I go back to my teams. It’s also great that individuals from all professions across various industries get to share their experiences, and the podcast reaches out instead of staying in narrow lane.

CloserSteve ,

Real Desk for Today's Environment in Growing your Business

I look forward to every Podcast that Jim puts out. He is a very special leader with tremendous understanding of today's business challenges and excels in analyzing, discussing, educating and most importantly coming up with a plan to move the company forward. The Podcasts are interesting and short enough not to lose focus. Jim is the real deal!