Kyle Poyar joins Chris and Yaniv to dive deep into the world of Product-Led Growth (PLG) and how you can use its principles to drive growth at your startup.
Kyle has done a huge amount to spread the gospel of PLG. His newsletter Growth Unhinged reaches many thousands of readers and provides deep insights for anybody who wants to learn about new ways to grow their SaaS business.
In this episode, Kyle, Chris, and Yaniv discuss:
What is Product-Led Growth? The long history of bringing customers closer to the value.
PLG and The Innovator’s Dilemma
Tailwinds. Why now?
How to build your business around PLG
Raising capital as a PLG company
Kyle’s Growth Unhinged newsletter https://kylepoyar.substack.com/
Connect with Kyle on LinkedIn https://www.linkedin.com/in/kyle-poyar/
Follow the Startup Podcast on LinkedIn https://www.linkedin.com/company/the-startup-pod/
Follow us on Twitter Yaniv Bernstein @ybernstein Chris Saad @chrissaad
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A bit about our hosts:
Chris Saad: Independent Startup Advisor and Angel Investor, who helps startups and entrepreneurs fast-forward company’s growth. Chris consults on developer platforms & ecosystems, future of media, data portability, on-demand economy, and the Silicon Valley ecosystem. Visit http://chrissaad.com/advisory/ or connect with Chris on LinkedIn https://www.linkedin.com/in/chrissaad/
Yaniv Bernstein: Founder and COO of Circular, a subscription e-commerce platform with sustainability at its heart. By focusing on customer experience while reducing waste and underutilization, Circular provides subscriptions to premium devices at affordable prices and with unmatched flexibility. Visit Circular https://www.nowcircular.com/ and connect with Yaniv on LinkedIn https://www.linkedin.com/in/ybernstein/