Coffee Wine & Flowers Podcast Sarah Wahhab

You are going to love this conversation!

In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigslist) and transformed it to align with her creative vision. She walks us through how she rediscovered her creative voice after hitting her "business rock bottom," and figured out a way to create financial sustainability in her business without sacrificing her creative urges.

Ever encountered the dilemma of feeling pulled to those irresistible blooms that are outside the client's budget? Or trying to communicate budget realism to clients without causing disappointment? In our conversation, Janelle shares how she has overcome budget restrictions and managing client expectations, and we also reveal our shared discovery of how structuring tiered offerings can help you communicate value in a streamlined way while setting your business up to scale.

Janelle and I close this episode with sharing our excitement of our upcoming in-person workshop, along with a preview of what students can expect.

Interested in joining us at the workshop this April? We'd love to have you!

Here's how to redeem your special bonus!

1. Click here to purchase your workshop ticket.

2. Send an email to sarah@mulberryandmoss.com (or DM me @mulberryandmoss) after purchasing your workshop ticket, provide your order # and mention this episode of Coffee Wine & Flowers.

We will sign you up for a free 1-hour coaching  call with Janelle or myself, redeemable at any time in the coming year.


Click Here to Explore all Workshop Details


Chapters

00:00 Introduction and Background
03:02 Taking Over Lavender's Flowers
06:05 Shaping Lavender's Flowers
11:50 Managing Pricing and Budgeting
28:04 The Importance of Mock-ups and Communication
29:12 Understanding Client Expectations and Budgets
37:00 Creating a Lower-Tiered Offering
45:28 Streamlining Processes for Efficiency and Profitability
51:00 The Excitement of the In-Person Workshop
55:52 Final Thoughts and Words of Encouragement


Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience.

If you're looking for the secrets to standing out to your dream audience, this episode will not disappoint! And it doesn't involve reinventing your artistry. You already have everything you need to succeed. Ready to dive in? Hit Play.


Join us at our Spring Workshop Intensive!
Dive into hands-on floral artistry and business education for building the aligned business of your dreams, along with practical business strategies for streamlined success. Connect with fellow passionate, goal-driven florists from across the U.S. and walk away with gorgeous new portfolio images from professional styled shoots.

CLICK HERE!
Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss

Need ideas for hook phrases that are sure to get you results?

Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting?

We're continuing the conversation from last week about instagram strategy, and today were getting  deeper into posts that drive specific results - whether the result you want is to gain more followers, generate more engagement and build trust with your audience, or get sales!

Plus, I'll give you 4 different formulas for writing hooks that are sure to capture the attention of your audience and stop them in their tracks.

Dive in for the full scoop and be sure to download the Free Instagram Guide linked below!

If you would return the favor by scrolling down and leaving a review of the podcast, I would greatly appreciate it! Your feedback and support means the world!
 

FREE Download - Instagram Guide

My Ultimate Instagram Handbook - $49
Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss

Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social media landscape and the importance of standing out amidst the chaos. It's all about understanding that your audience may not initially care about your offerings, but it's our job to make them care by addressing their needs and desires.
We tackle the common fear of appearing too salesy on Instagram and debunk the myth by sharing data showing that a significant percentage of users are actually making purchases on the platform regularly. Then, we delve into the challenge of standing out in a competitive arena, emphasizing the importance of authenticity and purposeful content over blindly following trends.
One crucial aspect we cover is the difference between hacks and real, timeless strategies. While hacks might offer short-term gains, it's essential to focus on sustainable approaches that truly resonate with your audience. We also emphasize the importance of understanding your ideal client and tailoring your content to speak directly to them.
We provide practical tips for optimizing your Instagram profile to capture leads effectively, including crafting a compelling bio, utilizing highlights strategically, and pinning posts to showcase your best content. Additionally, we explore the strategic approach to content creation, highlighting the need for each post to serve a specific purpose, whether it's to gain reach, engagement, or drive sales.
Lastly, we outline a simple yet effective formula for crafting successful Instagram posts, which involves creating a compelling hook, providing value, and including a clear call to action. Overall, it's a comprehensive guide to leveraging Instagram for business success in 2024 and beyond, and I can't wait to share these strategies with you!
Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the customer experience and brand perception, we break down key strategies for strategically offering rentals. We discuss pricing strategies, labor optimization, and the importance of aligning rentals with your business goals and ideal client. Whether you're just starting out or looking to refine your rental offerings, this episode provides valuable insights to help you navigate the world of wedding floristry rentals.

Resources and Links from the episode:
FREE DOWNLOAD: Rentals Strategy Worksheet

Visit the Resource Shop
Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss

Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the most of the slow season. As floral enthusiasts, we often find ourselves immersed in the whirlwind of events, but the slower periods bring a unique opportunity for reflection, planning, and nurturing both our business and creativity.

Here's a preview of the episode and the 5 things I love to do to take full advantage of downtime during the wedding off-season.
Revisit Your Vision:Take a moment to reconnect with your business vision.Reflect on where you are and refine your long-term goals.Example: Consider building an online course and creating digital products to enhance your educational offerings.Financial Check-Up:Conduct a macro-level analysis of your business finances.Assess overall income and identify areas for improvement.Example: Use innovative approaches like flash sales to boost sales and meet quarterly targets.Studio Sale:Host a studio sale to clear inventory and refresh your workspace.Signal to clients that your designs evolve with updated items.Example: Celebrate renewal and inject fresh energy into your designs and workspace.Market Research:Explore trends in magazines for upcoming wedding season insights.Actively seek patterns and names on social media for inspiration.Example: Use market research to make informed decisions about the weddings and clients you pursue.Gardening:Embrace gardening as a holistic approach to reconnect with nature.Gain insights into the natural mediums you work with daily.Example: Understand how plants interact with their environment, influencing your artistic expression in floral design.

For an immersive exploration of these strategies and more, dive into the complete episode. 
Podcast Home Page:
www.mulberryandmoss.com/podcast
Floral Business Tools & Resources:
www.mulberryandmoss.com/shop
Follow on Instagram:
@mulberryandmoss